The Secrets to Building an Audience for Your Business

Courtesy of  Pixabay

By Hector Cisneros

We are now more than a decade into the 21^st century. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to one that is now consumer driven. Businesses today must not only cater to a target audience they must develop a fan base that is willing to follow and share their message and show their loyalty by consuming their products and services. To ensure their survival, a business must either build their own audience or buy exposure to someone else’s audience. The good news is that the network TV, Radio and Print media don’t have exclusive control of the internet. More importantly, the internet allows anyone who is willing to spend their blood, sweat, time, money and tears to build their own audience. In this episode of Working the Web to Win, we will explore the secrets to building a strong internet audience. One that can not only sustain a business in good times but one that will allow a business to grow and flourish even in a down economy. This article will provide you with an understanding of the prerequisites needed for success along with more than a half-dozen detailed tactics to grow your fan base. It will also provide links to dozens of articles that will broaden your understanding of the 21^st-century opportunity.

How to Get Fish to Jump in The Boat - A Social Media Analogy

By Hector Cisneros

Courtesy of Flickr

Last week, a business broker friend said they had a client that could use my help with his Internet marketing and social media development. The broker gave me the client’s website address and contact information. As I do with all potential clients, I created an initial analysis of that business’ current search engine ranking, social media utilization, global presence, and market competitiveness to see if they could use my help.