It's time to let your Website Evolve - What it has to Have to Win on the Web

By Hector Cisneros

Courtesy of Flickr

In the history of business, no medium has evolved as fast as the Internet.  When I created my first website in 1993, websites were only changed when your business changed. These changes usually had to do with adding employees, address, or phone number changes. Typically, a website's content would slowly change over a number of years. This was often related to advancements in HTML or if the business evolved. This usually meant every 3 to 5 years a major refresh would be implemented. Today, however, there are many evolutionary forces at play. Not only do you need to keep up with the changes to your business, but you also need to contend with the rapid evolution of the web as well. These factors include changes associated with social media, customer/prospect sentiment, web access platforms, customer data protection, and WC3/ADA compliance, just to name a few. In this episode of Working the Web to Win, we will address the ever-changing evolution of the World Wide Web and how this affects the need for your web property to get refreshed, upgraded, and evolved. So, tell your friends and associated to read and share this article and also to tune into the BTR and YouTube show as we tackle the subject of whether it's time for your website to evolve.

Extreme Website Makeovers – Fixes That Boost Traffic, Conversions and Rankings

By Hector Cisneros

Courtesy of Pxhere

Has it been two or more years since you last updated your website? Is your 

website getting any significant traffic? Does Google, Yahoo or Bing consider your website a black hat feast filled spammy with links? Is it not showing up in organic search in these search engines’ first two pages? Is the special phone number you bought to track visitors ringing off the hook or is it dead silent? Are your visitors bouncing off your web pages faster than bouncy balls on hot pavement in the summer, or are they sticking like superglue and reading every word? Are people filling out your landing page forms to connect with you? Are they following you to your social nets and connecting with you there? Are your site’s visitors converting into sold customers? Is anybody complimenting you on your website, saying how useful it is and they’re delighted they found you?

Hector the Connector's Website Marketing Predictions Still Hold True

By Hector Cisneros 

Courtesy of Flickr

The years come and go and lot of changes roll in like clockwork. Wouldn’t it be terrific if you could predict the future? How fantastic would it be to know what website marketing techniques will work this year? Would having that knowledge allow you to prepare and maximize your return on your advertising dollars? In this article, I provide my 2012 predictions covering website marketing trends. Adjusting your marketing plans to take these trends into account should translate into profits. Historically, my predictions have come to pass about 98 percent of the time. It's always gratifying when my predictions come true. I have always had a knack for spotting trends. In this article, I list four website marketing trends that are unfolding before our eyes. So read on to see my advice and get your website ready for 2012 and beyond.