Hector Cisneros
When a person asks me what
I do for a living, I tell them I create content. Their second question is almost
always, “What kind of content?” “All kinds of digital content,” I answer, and
go on to explain this includes blogs, articles, press releases, videos, social posts,
pictures, podcasts, newsletters, email blasts and much more. “Sounds like a lot
of work," is the typical response. I then tell them it can be, but using the
right tools makes it easier. Also, engaging in this kind of work since 2007 has
also made me more efficient. The conversation usually continues along the line of:
"So if you use the right tools and gain experience, the job becomes much easier,
right?" And I reply “Of course.” Obviously I can’t automatically impart my
years of experience, but I can show you the
tools I use. I can explain why they’re useful and how they’ll save you lots of time
and, yes, money. Read on and learn about eight great content marketing tools that
are Google friendly.