By Carl Weiss
Courtesy of |
Lights,
Camera, Online Action
With the
proliferation of tablets and mobile devices, video can mean the difference
between browsing and buying. When
buying online, video can both show and tell a prospect about product
features
and benefits. It can demonstrate, it can illuminate. The problem is
that precious few etailers are using video to help them promote and
sell. What's worse is the fact that adding videos to your
existing catalog couldn’t be easier. Whether
you use a video camera or a smartphone, creating a 30-second clip for
every item in your catalog could be the
best way to convert a browser to a buyer.
As
for production
value, while outrageous videos can draw a crowd on YouTube (think stupid
pet tricks), this isn’t the best
practice when trying to sell something to someone online. Online
customers want to be reassured that they are dealing with someone who is
both reputable and knowledgeable. Keep your videos simple and to the
point and you will generate far more sales than by trying to be
cute or funny. Besides, there is a
better way to generate a crowd.
Properly
optimized online
video can generate Page One Google results.
In a process known as Video Optimization, a video can be optimized just
as you would a website. Since the
googlebots can’t see the contents of your video, you need to describe it
in
both the title and body text. Then you
need to complete the remainder of the video information in its
entirety. This means designating tags (think keywords)
and your location (geo-targeting). While every one of your videos won't
make it to Page One, if you produce enough of them the results could be
substantial.
What’s even better about utilizing online video is that while you only need to shoot it once, you will be able to employ it in a number of different ways. Besides embedding them on your website, you can also embed them on your blog, link them to your social networks and even include them in your printed ads and literature by simply including a QR code that you can generate online for free.
What’s even better about utilizing online video is that while you only need to shoot it once, you will be able to employ it in a number of different ways. Besides embedding them on your website, you can also embed them on your blog, link them to your social networks and even include them in your printed ads and literature by simply including a QR code that you can generate online for free.
The Cutting Room Floor
That
doesn't mean that you should short sheet quality in any way. Nothing
is less likely to make someone want to buy something from you than a
video that is shaky, poorly lit, or has terrible audio. Conversaly, no
one is expecting Steven Spielberg either. By keeping your
production values simple but focused, it is a snap to create decent
video in one or two
takes. If you need to invest in illumination, you can get a decent
studio light with stand for around $50. Provided that you aren't
standing outside during rush hour or in a windstorm, you shouldn't need
anything more than the microphone in your smartphone.
You needn't worry about having to be picture perfect either, since editing video is now easier than ever. When it comes to amending your clips, either use the editor on YouTube, or the one built into every computer. They are sufficient to get the job done. For a more polished look, there are a number of low-cost editing solutions such as Pinnacle Studio that retail for about a hundred dollars.
You needn't worry about having to be picture perfect either, since editing video is now easier than ever. When it comes to amending your clips, either use the editor on YouTube, or the one built into every computer. They are sufficient to get the job done. For a more polished look, there are a number of low-cost editing solutions such as Pinnacle Studio that retail for about a hundred dollars.
Any
way you look at
it, when it comes to expanding your existing business’ reach or starting
a virtual business from scratch, when it comes to online business
success, the devil’s in the etails.
If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below. If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below.
If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below. If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below.
No comments:
Post a Comment