The Devil's in the Etails

By Carl Weiss

Courtesy of www.opencolleges.edu.au

With the price of gasoline rapidly approaching $4 per gallon, more and more people are electing to save gas and let their fingers do the shopping via online etailers.  With vendors such as eBay, PayPal and Amazon greasing the skids of online commerce, getting started with etailing couldn’t be easier.  The hard part is how do you promote your products in such a way that doesn’t break the bank?  While pay-per-click can be effective, organic results cost way less if you can generate them. For my money, one of the best secret weapons to producing organic results is online video.