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There's no question pay per click Internet advertising is an effective means of garnering leads and finding prospects for many companies. However, large numbers of small businesses have found they've yet to crack the code needed to make pay per click profitable. Pay per click has many elements and it has often been compared to art rather than science. In this article, we'll explore the ins and outs of pay per click and teach you how to hedge your bets so that pay per click pays big dividends for your business.
