Google Caps off the Latest Social Media Seismic Shift

By Hector Cisneros

Courtesy of Flickr

Do you feel the ground beneath your social media feet quaking? That freight train sound you hear in the media background is the tornadic winds of change sweeping in from Google, Facebook, Instagram,Twitter and LinkedIn. The social media giants are rearranging the organic playing board so that it no longer looks like anything a business owner would recognize. In this episode of  Working the Web to Win, we will explore the recent major marketing and policy changes that have taken place among the social media giants and explain how these changes are affecting businesses, their marketing budgets, the traffic generated from their efforts and the return on investment they are receiving. We will also provide some new strategies which we feel will make a difference. So pull out your calculators and get ready to digest the changes that are afoot, as we delve into the current Social Media Seismic Shift that is taking place.

The Evolution of Internet Advertising

How to Get Ahead in Advertising (Photo credit: Wikipedia)

By Hector Cisneros

Advertising has evolved over the last 100 years, but it's the advent of the internet that has had the biggest impact on how and what we consumers pay attention to. The last 20 years have freed consumers from the trappings of time and space and has allowed them to take charge of what they see, read and hear. The internet has empowered consumers to control their message-consuming destiny and it has ushered in the era of consumer control over false advertising and poor customer service.