The Evolution of Internet Advertising

How to Get Ahead in Advertising (Photo credit: Wikipedia)

By Hector Cisneros

Advertising has evolved over the last 100 years, but it's the advent of the internet that has had the biggest impact on how and what we consumers pay attention to. The last 20 years have freed consumers from the trappings of time and space and has allowed them to take charge of what they see, read and hear. The internet has empowered consumers to control their message-consuming destiny and it has ushered in the era of consumer control over false advertising and poor customer service.