My Top SEO Software Tools to Help Improve Your Organic Search Score

By Hector Cisneros
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So, you’re on a budget, but you know that your website’s organic position is extremely important since that’s how people are going to find your type of business online. The question is, “How do you get on page one of Google search without paying an SEO company a ton of money to get there?” The answer: You have to do a lot of the SEO work yourself. The reality is, without the right optimization tools, this is a tough row to hoe! In this episode of Working the Web to Win, we will cover my favorite SEO software tools and apps. Some are free, some have minimal cost, and some cost more. But all of them make getting found much easier than if you tried to make this happen without them. So, fire up your computer system as we explore my favorite Free and not so Free SEO tools for getting on page one of Google search.

Several years ago, a client came to me with the complaint that they had never shown up on page one of search. They hired me, and I used several SEO tools that I had purchased. As a result, I got this client on page one of Google, Yahoo and Bing search engines in about three months. Today it is harder to achieve this because there ten times as
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many websites on the web and competition for organic search position is 
fierce. To make matters worse, Google and other search engines continuously change their ranking algorithms. It's true that their primary emphasis is still user preference (shown by traffic) along with content authority, quality, relevance, timeliness, usefulness, and infotainment value. Having said that, I can still tell you, that you would be hard-pressed to obtain and hold a page one position on Google or any other search engine without engaging in keyword research, looking at your competition, measuring the effectiveness of your website’s elements and then monitoring the results of your efforts. To help my readers out, I have researched, used and provided my top SEO tool list to make it easier for you to choose what SEO tools you will need for your efforts. So, let’s get started.


Watch Googles Webmaster Video on How to Hire an SEO

#1 Google’s Web Tools – Recently I wrote an article just about Google’s web tools.  These tools are free (and free is good). On top of that, Google’s tools are useful and can increase your ranking as well. Several of my favorites are;,, Google’s mobile Friendly test, Google’s Page Speed Insights, Google My Business, Google 
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, Google Maps and Google Webmaster Academy. Let’s face it. If you’re not using Google’s stuff to maximize your position in Google search, you’re missing the Google Boat. We believe that Google likes it when you utilize their stuff. This is because you can’t easily trick Google with their own products. They say they don’t reward you for using their products, but there is no doubt in my mind that they understand their products and the results they produce.  This leads to a better search engine ranking.  

#2 Blogger and YouTube - I want to mention both Blogger and YouTube in this section as SEO tools even though they are really content publishing platforms. However, if you use them regularly (at least weekly)
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and produce high quality, relevant, timely, useful content, it will produce ranking because of the traffic these platforms create. Both of these platforms require that you build an audience, but they are media-rich and both can be monetized as well. More people read blogs today than people read any other type of periodical, and 4 out of five people would rather watch a video that read your webpage. Visual multimedia is where it’s at, and you can build an audience if you're producing a quality product. This audience can get strong enough to become as useful as Google search on its own! Other Search engine webmaster tools worth looking at are webmaster toolbox and Yoast webmaster toolbox.

#3 Ranking and SEO, Apps – If you're using Firefox, Comodo Dragon,
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Chrome, the Internet Explorer or Edge, you can find useful SEO and page ranking tools in their app stores. You will find many apps that will do the trick depending on which browser you're using. I use most of the web browsers available to test websites for look and feel when they are built. I also use browser plugins (apps) to look at page ranking, traffic, and other stats as well. A good plugin for chrome is Open SEO Stats. It is available in the Chrome app store.

#4 MOZ SEO Products - website lists two all-in-one SEO products designed to help a webmaster improve their organic search
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ranking. Moz Pro is their entry level SOE product that includes: keyword research, link building, site audits, and page optimization insights, as part of the package. MOZ Local is an SEO product designed to help businesses improve their local SEO position. Moz Local states that “consistency is key when it comes to connecting customers with your business online. Using MOZ Local helps you create a consistent business profile and ecosystem across all search engines, making it easier to get found and recognized.

#5 Authority Labs Daily SEO Trackingprovides an automated daily SEO tracking system that is accurate and provides reliable search engine
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ranking and keyword data insights. With Authority Labs Daily SEO Tracking plugins, you can automate your SEO monitoring, track local rankings, and recover (not provided) keywords in Google Analytics. There are no downloads or contracts to sign, and they offer a free 30-day trial. With their system, you can easily share your reports with your entire team and clients.

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#6 GTmetrix Site Speed Analyzerwill allow you to analyze your website’s download speed and make it faster. GTmetrix provides the insight on how fast the elements on your site loads and provides recommendations on how to improve their performance. This is particularly important for mobile websites as this will affect how mobile sites rank.

#7 Screaming Frog SEO SpiderThis free download allows you to analyze SEO elements on up to 500 URLs. The Screaming SEO Spider program runs on your desktop, installed locally on PC’s, Mac’s or Linux computers. It is used to crawl website links, images, CSS, script, and apps to evaluate on page SEO. You can also purchase a more extensive version which integrates into Google analytics, will crawl unlimited websites and includes another ten powerful features.

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#8 SpyFu  - SpyFu is a keyword research tool that provides intelligence on the keywords that your competitors are bidding or are using to rank their websites in organic search and pay per click. Being able to see what a competitor is doing is a valuable tool that can provide information to make or break your SEO and PPC campaigns. The service costs $79 per month.

#9 Keywords Explorer – Their website states that they offer the most comprehensive keyword analysis product on the market. Discover thousands of great keywords to rank for, analyze their ranking difficulty and calculate traffic potential. Their system provides: Thousands of
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keyword suggestions, supports 100+ countries and provides Accurate “Search volume”. It also provides a Keyword difficulty score (i.e. calculates how hard it will be to rank for that keyword), clicks metric, Advanced metrics, SERP overview & Positions History, and the ability to create Keywords lists. You can try it with their 7-day trial for $7. They offer a Lite version for $99/month, a Standard version for $179/month and their Advanced version for $399 per month.

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#10 Keyword Rank SERP Checker from OnlineDomainTools – provides a variety of webmaster tools including a keyword rank check for your domain on various search engines. This can be performed by region like Google global or on just a specific country. Their site also provides Network Tools, Web and Browser Tools, Domain Tools, Security and Privacy Tools, Data and conversions Tools and Coder Tools.

#11 SERP’s Keyword Rank Checker and Research Database - SERP’s Keyword Rank Checker tool lists the top 250 search results for
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any keyword or phrase, along with Cost Per Click (CPC) and search volume data. It allows you to tailor your results by domain, location, and device. SERP’s Keyword Research Database - tool shows you Pay Per Click (PPC) bid prices for specified keywords and phrases. This provides an idea of the traffic amount and search attempts by users for specific keywords.

#12 Web of Trust (MyWOT) – Provides a ranking system to show if a website is trustworthy. It provides a browser plugin that uses a “traffic light color scheme” to list a website as “gray circle – too new to rate, green
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circle - safe, yellow circle – Suspicious and Red circle – Unsafe. Their browser plugin is powered by 140 million user inputs and machine learning. Their free browser extensions, mobile app, and API will check to see if a website is safe (in the search listings) before you click on it. I have included this tool because it is possible to have your site listed in their database as suspicious or unsafe and you need to be able to communicate with them to fix any erroneous rating.

#13 SEO PowerSuiteTheir website states that SEO PowerSuite is a one-stop SEO software platform that covers every step of an SEO campaign regardless of caliber. It covers everything from rankings to on-page SEO to backlinks. I have used this platform in the past myself and can tell you it is comprehensive. It provides an intuitive
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user interface and many pro-level features. It can be used by SEO newbies and experts alike. It can be DOWNLOAD FOR FREE with the Pro version selling for $299. They also offer an Enterprise license for $699. SEO PowerSuite is made up of four tools that cover all aspects of SEO work. Including; keywords, rankings, backlinks, on-page and content data, mobile SEO, social media, analytics, and SEO reports. SEO PowerSuite offers unlimited sites, keywords, and backlinks to track, and many other features. This is a desktop platform that does not use cloud service. I recommend giving it a try since it offers a free download trial.

If you’re a webmaster or an entrepreneur who is trying to improve the ranking of their website, these tools are a terrific way to get started. There is no way you can improve your ranking without testing, measuring and monitoring the elements of your website with some of these tools. Many have free trials, all provide useful data, and most have entry-level pricing
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as well.  If you're serious about improving your website ranking, you have only two choices. You can download, learn and use one or several of the above-listed webmaster tools to improve your SEO ranking or you can hire an SEO company and let them use their tools and labor to improve your position. It’s important to understand that just downloading, buying and learning how to use the above-listed tools “Will NOT” Improve Your Search Ranking! Only taking the time to learn how to successfully use them and then engaging in the labor to execute the campaigns will improve ranking. There is no magic button, app or software that will make that happen. Anyone who is trying to sell you a low-cost magic SEO solution is trying to take a shortcut into your wallet! Stay clear of anything that sounds too good to be true.

That’s my opinion; I look forward to hearing yours.

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This article provides details on a baker’s dozen SEO products, apps, and tools designed to help webmasters and website owners improve the organic website search rankings. The article provides a details synopsis of their capabilities and includes links to their websites.

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Hector Cisneros is COO and Director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success

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