How to Create your Own Internet Radio, PodCast or
WebTV show
 |
| Courtesy of Working the Web to Win |
By Hector Cisneros
In 2012 when Carl
proposed that we create an Internet radio show to improve website ranking and traffic,
I told him I though it wasn’t a good idea. In fact, I was
opposed to the effort altogether. Reluctantly, I went along and before
we knew it, our fledgling Blog Talk Radio show went from zero to hero where in four months
one of our shows had 30,000 downloads in a 10 days span. Since then our blog, which is what we use as the
outline for each show, has grown to more than 1,380,000-page views and the radio
show has expanded to simulcasting on YouTube
and Facebook. Our episodes have been downloaded several hundred thousand times since
the show's inception, and we have even been
able to develop a formula for producing a cost-effective show for our clients. In
this episode of Working the Web to Win, we
will explore how we have turned our marketing efforts to produce traffic and ranking
into a fun and profit-generating center for W Squared Media Group. So, tune into blog talk radio and turn on your podcast recorder
as we lay out the path for internet radio for fun and profit.
