Internet Broadcasting for Fun and Profit

How to Create your Own Internet Radio, PodCast or

Courtesy of Working the Web to Win

WebTV show

By Hector Cisneros

In 2012 when Carl proposed that we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn’t a good idea.  In fact, I was opposed to the effort altogether. Reluctantly, I went along and before we knew it, our fledgling Blog Talk Radio show went from zero to hero where in four months one of our shows had 30,000 downloads in a 10 days span.  Since then our blog, which is what we use as the outline for each show, has grown to more than 1,380,000-page views and the radio show has expanded to simulcasting on YouTube and Facebook. Our episodes have been downloaded several hundred thousand times since the show's inception, and we have even been able to develop a formula for producing a cost-effective show for our clients. In this episode of Working the Web to Win, we will explore how we have turned our marketing efforts to produce traffic and ranking into a fun and profit-generating center for W Squared Media Group. So, tune into blog talk radio and turn on your podcast recorder as we lay out the path for internet radio for fun and profit.

Is It time to Cut the Cord on Cable and Satellite TV?

By Hector Cisneros

Courtesy of  Flickr

I have heard it said that “life is short and then….” You fill in the blank! As an advertising executive, I strive to understand the motives of consumers. What drives us to do things in life? What are our wants and desires? As humans, we have many things that drive us, and our wants and desires can be endless. Having said that, I know that most of us value time and money the most, (I’m excluding love and our survival needs for food, water and air because they are subjects for another story).  Many value money because it is a universal means of exchanging goods and services. But, there is one thing that everyone values more than anything else, and that is time. Time can only be spent once, and it is very hard to extend your time of play when you’re getting close to game over.

This brings me to my point. Today’s broadcast TV market is shrinking, not because people are addicted to their digital devices. They are switching to watching their digital devices because it saves them time. It also provides them a better way to control and allocate their time and money. It puts them in charge of what, when and how they watch TV! In this episode of Working the Web to Win, we will explore why, when and how to cut the cable and satellite TV cord so that you can watch TV anytime you want, (and save some money along the way).  So, put down your remote and get your scissors out so that you too can cut the cord and watch digital TV on your own terms.

The Guide to The Working The Web Universe

Courtesy of  Wikipedia

By Hector Cisneros

There is a universe of marketing choices for the business owner today. Gone are the days when you could do just Print, Radio, TV or billboard advertising. The internet changed all that. In fact, the Internet has forced conventional analog media, once considered the foundational platforms for advertising, to adapt and join the internet or die. Today the internet is the space that marketers need to make their advertising work. But the choices are many, and the landscape is filled with tricks, scams and large advertising players who are constantly changing the game. So as a business owner, who do you trust, how do you make the right choices and most importantly, how do you know if you’re getting a good return for your marketing dollar? Well, this episode of Working the Web to Win will delve deep into Marketing In Cyberspace to help business owners make sense of the Working the Web Universe.