By Hector Cisneros
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| Courtesy of Flickr |
I have heard it said that “life is short and then….” You fill in the blank!
As an advertising executive, I strive to understand the motives of consumers. What drives us to do things in life? What are our
wants and desires? As humans, we have many things that drive us, and our wants and desires can be endless. Having
said that, I know that most of us value time and money the most, (I’m excluding
love and our survival needs for food, water and air because they are subjects for
another story). Many value money because
it is a universal means of exchanging goods and services. But, there is one thing
that everyone values more than anything else,
and that is time. Time can only be spent once,
and it is very hard to extend your time of play when you’re getting close to game
over.
This brings me to
my point. Today’s broadcast TV market is shrinking, not because people are addicted
to their digital devices. They are switching to watching their digital devices because
it saves them time. It also provides them a better way to control and allocate their
time and money. It puts them in charge of what, when and how they watch TV! In this
episode of Working the Web to Win, we will explore why, when and how to cut the
cable and satellite TV cord so that you can watch TV anytime you want, (and save
some money along the way). So, put down your
remote and get your scissors out so that you too can cut the cord and watch digital
TV on your own terms.
