The Zen of Search Marketing

By Hector Cisneros

Courtesy of Flickr

Around 2010 internet marketing had reached a crossroads where what had once worked for getting found in Search had reached a tipping point. A perfect storm if you will. If you did your research, you’d know that Google had reached Search Engine dominance by partnering with Yahoo in 2000, acquiring key web properties like Blogger (2003) and YouTube (2006) and launching its AdSense platform. Google also fortified its position by acquiring many other useful web properties, tools, and add-ons. Google topped this off by winning the latest browser wars with Chrome, which finally displaced the internet Explorer after it had held the dominant position for over 14 years. This was the coup de gras for its competitors, and today its search dominance is so strong that it is almost impossible to displace. However, the internet has evolved into a multi-segmented arena. Fast forward to 2017, and you have the search engine market, The social Arena, the video arena, the news arena, the blogging market, email marketing, digital press releases and much more. Today’s Search Marketing has evolved way past on-page search engine optimization. It now requires a lot of off web page work to build a brand, drive traffic, create buzz, build credibility and make sales. Google has stated publicly that you must provide the best user experience for the visitor. This is also true in the social arenas in blogging and any other venue you're engaged in when marketing. In this episode of Working the Web to Win we will dissect the current state of Search Marketing, discuss it’s must-have elements, its segmented arenas and provide the reader with tips and techniques to achieve search marketing success. So, get into your Zen posture, and get ready to start taking notes as we study the Zen of Search Marketing. 

Dozens of Little Known Features in Google Search That You Need to Know

Courtesy of Flickr

By Hector Cisneros

Google is the dominant player in the SEARCH arena! It controls 70 to 80 percent of all searches that take place. But did you know that most of the search users don’t use 90% of the capabilities of Google Search? What would it mean to you and your business if you could improve the efficiency of your search by 10 to 50%? What if you could execute a search effortlessly for all kinds of useful and necessary questions. You know what I mean? The kind of questions that pop into your head, but don’t execute because you don’t find what you’re looking for? Well, in this episode of Working the Web to Win we will dig deeper into Google Searches functions, its tools and many of it's not so well known capabilities, so you can quickly do a search and get what you want.