By Hector Cisneros
 |
| Courtesy of Flickr |
It’s almost the
200th anniversary of the classic horror story Frankenstein, by Mary
Shelley. So, what’s this got to do with marketing? Lately, there have been a slew of news stories about how advertising
and newsfeeds have gone awry doing everything from favoring a political candidate,
and allowing hostile foreign governments to
influence elections, to allowing advertisers
to target hate speech or dissidents without the search and social media giants knowing
what’s going on! In this episode of Working the Web to Win, we will take a close look at the Frankenstein results being produced by search and ad algorithms now being
used by the internet giants. In fact, we will see how these scary results foreshadow the future of Artificial Intelligence
and its uses in the 21st century.
