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The Best of the Best for Working the Web in 2017 and Beyond

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By Hector Cisneros

Annually, we do a year in review of our articles. We do this for several reasons. First, we want to make sure we are publishing content that people are hungry for. A lot of people say content is king, but the real fact is that only high-quality relevant content is king. Second, we need to analyze our own marketing (our blog, internet radio and WebTV shows are all part of that mix). This is a prerequisite for any successful business. Third, it's always a good idea to reflect on the year that has just passed. It’s hard to plan where you’re going if you don’t know where you’ve been. It’s also a good way to get ready for the coming year ahead. This year, several of our articles hit home runs. More so that in some other years. A few were big surprises, others we knew would be hits for sure. So, get ready for a fast and fun rewind of 2017 because, in this episode of Working the Web to Win, we will reflect and expound on the “Best of the Best for Working the Web,” in the year that just passed.

Before I get into the specifics of our best articles and show for 2017, I want to say a little bit about what we call, “recycled Marketing.” We have been writing and publishing our articles, then using them to create our Working the Web to Win internet radio and web TV shows since 2012. When we started, I was told that content is king. I had been taught that people only want to read, listen to and watch fresh content. I was also taught that blogs should be only four to five hundred words in length and that you should not post the same item on a social network more than once. Our research and more than five years of testing, analysis, and experience have proven that those principles are just plain false! We have found that content is not king, only high-quality relevant and
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authoritative content is king. We have found that recycled high-quality evergreen content can be used many times. We have some articles that are producing better results today than the year they were first published. Our analysis of 300 plus published articles clearly shows that long copy (i.e., 1000 to 2500 words vs. 400 to 500 words) produces much better results than short copy. And of course, we have found that you can post the same item on the same social network many times, provided you allow some time to pass, and you use a different curation and thumbnail.

The point I am trying to make is that content marketing has many advantages and benefits for any company that makes the commitment to using this marketing methodology. You have to be committed to high quality, be prepared to research, have a strong work ethic and above all, be willing to produce your content on a regular and frequent schedule. Of our top 10 blog pages visited this year; three were from articles written in 2012. One is from 2015, and only three are from 2017! In fact, one of my articles from 2015 called Wearables 2.0 - The Rise of Trackers, has seen more than 3400 visitors in the last 30 days! So, when you hear all the clichés about content being king, don’t believe it. Trust the analyzed data. It doesn’t lie. Now let’s get to the Newest and Best of Working the Web.
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We’re going to do this in a countdown fashion. We created more than 50 articles this year, and we don’t want to leave out any of the best ones on our list. So, before I get to our countdown, I wanted to mention a few of our newer articles that performed very well but are too new to have produced a large number of page views. These articles represent our tenth-place winners for 2017. Here are top newer articles worth mentioning.

Our 9th Place finisher is an article called - Don't Pull the Trigger on Advertising with Your Eyes Closed. It received 1,471-page views for
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the year. It talks about how so many businesses use the
Shoot - Ready – Aim method of marketing. It further goes on to help the business owner recognize what we call “Common Bad Behavior from Unscrupulous Marketing Sales Reps” and points out where to find “Free Help that is Worth its Weight in Gold,” and “How to Budget your marketing Without Breaking Your Pencil.” This article provides more than a half dozen “Budget Stretching Tips” that every entrepreneur needs to know.

In 8th Place is our article called - How to Spot Search Ranking Scams and Other Search Engine Enigmas. It received 1,548-page views in 2017.   This article expounds on the best ways to recognize internet companies that sell fraudulent SEO and other search ranking products.
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My company firmly believes that high-quality content marketing produces traffic, and traffic produces ranking. Our motto is
“Never chase the latest and greatest search ranking fad. Yes, some of these new techniques will work in the short run. However, we believe that chasing these shiny objects is a waste of time in the long run because the ranking system is not fixed. It’s constantly changing. The principles that have not changed over the past dozen or so years are these.” It then goes on to provide the many unchanging principles that work year in and year out. It even provides a recent video from one of Google’s Webmasters that explains how to hire an SEO vendor. If you're trying to get a handle on understanding your SEO and striving to make your website rank higher, this is the article you want to read.

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Our 7th Place runner up is an article called - How to Leverage the Latest Changes in LinkedIn. To date, it has received 1,666-page views. It was written for our LinkedIn business lovers. Late in 2016 Microsoft purchase LinkedIn and as was inevitable, began making changes. This article reviewed many of the changes and provided links to videos explaining the major changes as well. It also provided “20 Principles-Based Tips to Maximize Your LinkedIn Return on Investment” that haven’t changed. If you’re a sales rep or a business owner who loves LinkedIn as I do, this is your must-read article.

Number 6 on this year’s winner's circle is an article called - Let’s Get Real – Will VR Gear be a Game Changer? It received 1,700-page views and was a hot topic for many retailers and would-be virtual reality
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aficionados. The article begins by stating the current state of VR before going onto explore many of the latest VR products showcased at the annual CES convention. Here's a short piece from that article.
“How Real is VR? After several years of teasing us with Kickstarter campaigns, blogs, and Newsfeeds, VR really made its presence known last year.  Once a technology makes the show at CES, it is off the bench and onto the playing field.  2016 saw everything from VR headsets and graphics cards, to certification programs and tons of VR software appear as if by magic.” If you're interested in VR for business, gaming or just entertainment, this is the article for you.

Our 5th Place runner-up this year is an article called - A Dozen Easy Ways to Grow and Market to Your Facebook Fan Base. It received 1,725-page views. This was written for our Facebook fans. Anyone who is into
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Facebook or Facebook marketing will love this article. It compares organic versus paid methods for growing your fan base. We concentrate on organic growth. However, we also found that you can grow and find clients using paid advertising on Facebook as well. If you love Facebook, want to grow your following and want to use it as a marketing tool, you’ll want to read this article.

Number 4 on our countdown list is our The Guide to the Working the Web Universe. It received 1,753-page views as of this writing. This article tells you everything you ever wanted to know about building a big social audience. It discusses how “Cyberspace has become the Premier
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Advertising Space,”
replacing old analog media. It explains the “Multitude of Choices” you have and how you can “Reach Billions Instead of Millions” on the web versus analog media. It further explains what we mean by the statement - “Content is Not King - Only high quality, relevant and authoritative content is king.” It explains how you can “Get More for a Lot Less – getting three for the price of one” from your content production. It also talks about how “Doing your own internet TV show usually costs very little” and how “Internet Streaming Allows you to Achieve Simultaneous Leverage.” This article shows you how to “Spend a Little and Get A lot.” Click on the title link; you will be glad you read it.

Our 3rd Runner-up is an article called - New Moon Shot Imminent - The Lunacy Continues. It received 1,758-page views for the year. The article starts by talking about the once every 30 (or so) years, “Total Eclipse of the Sun that is viewable for the continental US.” It then goes on to the Google Lunar X prize and were five international teams are vying to win
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the 30-million-dollar prize money for the first organization that puts a working rover on the moon. Here's a morsel from the article to chew on.
“The Google Lunar X Prize - If that isn’t cause enough for full Moon madness, this year will also see five international teams attempt to land a rover on the Moon in an attempt to claim their piece of the $30 million Google Lunar X Prize.  Of course, it could cost nearly that much to try to build and fly a robotic rover to the Moon.  To do so requires the winning teams to land and rove on the lunar surface by or before December 31, 2017. The rules are simple: Construct and land a spacecraft on the Moon’s surface. Travel 500 meters from the landing site. Transmit high-definition video and images back to Earth.” If you’re into space tech, this is a must-read.

Our 2nd Runner-up is a very interesting article written by my business partner Carl Weiss called - Echo for The Prosecution. It garnered 1,905-page views for the year. It’s an article about how A.I. assistant devices are being used by police departments to investigate homicides. Here is a small snippet of the article to give you a taste. “As incredible as it sounds,
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the above-mentioned scenario took place in Arkansas, when police accused James A. Bates of killing his friend Victor Collins, who was found dead in Bates' backyard hot tub in 2015.  During the course of the investigation, homicide detectives noted that Bates owned an Amazon Echo.  Realizing that the device is voice activated, the police issued a search warrant to Amazon, demanding that the Seattle company provide data, including voice recordings that had been saved from Bates’ device.”
Wow, some very explosive stuff. With all the A. I. madness going on, you will want to read every word. This article hits you right between your loss of privacy eyes. No doubt you will want to share this article with your Alexa friends.

The Number 1 Article for Working the web to win was - How to Keep your New Year’s Business Resolution in the 21st Century. It had 2,499-page views during the year. It discussed how we plan our year and
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expressed the importance of “The Initial Planning Phase” and the implementation of specific “Useful Resources.” It also went on to elaborate on the importance of using SMART Goals.” You know - S for Specific - M is for Measurable - A for Attainable and Action-oriented - R for Realistic and Relevant and –  T for Time. The article then talked about a few other “useful tools” and the importance of “Get Your Message Right.” If you’re getting ready to plan your year, whether it’s this year or the next, this is a worthwhile read for you.

Carl and I want to thank all our readers, subscribers, and clients for their patronage throughout the year. We work hard, scouring the web for interesting and useful content that will help our readers, clients, peers, and followers get more from the World Wide Web. We hope that you will check out the vendors that advertise on our blog and other web properties.

That’s my opinion; I look forward to reading yours.

This article provides a review of our top ten articles for 2017. It includes links to each article and snippets from them as well to provide enough detail of what’s in store in each article and who it was written for. More than enough details are provided so that the reader can choose which is the best articles for their needs.  

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Hector Cisneros is COO and Director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.” 

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