Courtesy of Workingthewebtowin.com |
Often a prospect will ask me how much it costs to advertise on the web. They may even be more specific and ask, "How much to build a website or engage in blogging or pay per click?" When I answer the question with, "It depends on lots of things", I often get a perplexing look. This, I believe, is because most businesses feel their question is a simple one. However, just because the question is simple, doesn't mean the answer should be simple as well. Especially if you're guaranteeing success and not just selling them some advertising. And that's where the difference lies. At Working the Web to Win, we start with the premise that we "Must Succeed", not just sell them a marketing service. So, in this episode, I thought I would share some of the details that go into achieving that success for our clients. That way, if you're talking to an advertising sales rep, you can ask them if they also provide this kind of extensive service. So buckle up and get ready for a whirlwind tour as we explore the "Daily Life of an Award-Winning Content Marketer".