Getting Faked Out On Facebook

Courtesy of Meme Generator

By Hector Cisneros

Online media from CNN to the UK’s Telegraph have reported that there are more than 170 million fake Facebook accounts. In fact, if you do a search for Fake Facebook profiles you will find almost 5 million references come up from your search. So there are fake accounts in all social networks, what’s the harm in that? Well, it could be some harmless fun just playing out a fantasy, or something bad like a rebuffed ex-lover looking to damage your reputation or even worse a criminal enterprise stealing your identity and phishing for more victims. In this episode of Working the Web to Win I will provide an in-depth look at Fake Facebook accounts, including my own brush with a faker trying to steal my identity. So if you’re ready to learn the truth about fake Facebook accounts and arm yourself with ways to keep from becoming a victim, read on a learn about what can happen, what to look for and what you can do to prevent this from happening to you.

Is Blogging For Business The Write Stuff?

Courtesy of www.flickr.com

By Carl Weiss

Blogging is one of the best ways to promote any business.  Unlike a website, which rarely changes, blogs are dynamic, in that they can keep prospects and clients current with what’s happening in your business and your industry.  It can also elevate a business owner to the level of an authority figure.  More than mere words, blogs can be enhanced with the addition of multimedia elements such as photos, videos, and podcasts. Best of all, it costs little or nothing to employ, since blogging platforms like Blogger are free to use.  That being said, why isn’t every business on the planet taking advantage of all that blogging has to offer? Here are the top five excuses most businesses give, along with the antidote to those excuses.

16 Surefire Tips to Grow your Facebook Fan Base

Courtesy of  pixabay.com

By Hector Cisneros

Ever wonder why all the media outlets ask you to follow them on Facebook?  Are you curious about how useful Facebook is as a marketing tool?  Are you wondering why you only have 115 new fans after a full year’s worth of work?  What happened?  Are you providing the wrong content?  Are you using the wrong posting schedule?  Are you engaging your audience in a useful way? In this episode of Working the Web to Win, we will explore how to maximize the return on your Facebook marketing efforts. So read on and get ready to make your Facebook Fan page grow your business.

Understanding the SEO Paradigm Shift in Business

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By Hector Cisneros

Ever asked yourself the question, “What does Search Engine Optimization really mean? Does it mean the same thing it meant 5 or 10 years ago?” These are questions we are asked regularly. The answers to these questions is anything but straightforward. SEO has changed so much that it’s hardly recognizable.  Understanding their depth and implications is a whole other matter. In fact, creating a marketing plan based on most of the definitions you hear for SEO will almost certainly guarantee failure. In this issue of Working the Web, we are going to explain what the word SEO has come to really mean. We will explain it in depth and in layman’s terms so that business people can understand and use this knowledge to their benefit. So read on and get ready to receive the secrets of SEO marketing in the 21^st Century.

Where Has Google Glass Gone?

By Hector Cisneros

Courtesy of  commons.wikimedia.org

Anything that Google touches has significance. Even if it's just because they can spend an ungodly amount of money on anything in which they have an interest. It's not only that - Google has a very futuristic view of things. When they purchased YouTube for an unheard of amount of money - a lot of people said they were crazy. Boy, were they wrong. In 2012, Google announced the creation of Google Glass, a prototype wearable computer that was worn as a pair of glasses. They then released a limited edition of the actual product in 2013 and called it “the Glass Explorer” for the tidy sum of $1,500. Most Google products get a lot of attention and this one gave birth to a whole line of copycats and controversy as it launched us into a new era of personal computing. In this episode of Working the Web to Win, we will explore Google Glass, how it started, where it has taken us over the last three years and where we predict it will go from here. So read on and hold on to your glasses as we tackle Google Glass and the new industry it has spawned.

To Autoblog, or Not to Autoblog? That is the Question.

By Danny Murphy

Courtesy of Flickr

Everyone knows that nothing worthwhile can be accomplished in a hurry.  Yet when it comes to working the web, everybody is always looking for shortcuts.  Case in point: Autoblogging. It takes time to create worthwhile blogs. A good blog post can easily take 4-hours or more to create. The time depends on variables including the length of the post and the research required. In today’s frenetic workplace, with information coming at people from every direction, time is a precious commodity which can be hard to find.

Autoblogging purportedly can generate content for a blog automatically. Doesn’t that sound great? All you have to do is find a good program, set it up, and watch the prose spill forth like magic! Here’s a promo paragraph for Autoblog, a popular autoblogging plugin for WordPress.

What Yogi-ism’s Can Teach You About Marketing

What Do Yogi-ism's and Marketing have in common?

They can both teach us a thing or two about winning.

Courtesy of  en.wikipedia.org

By Hector Cisneros

You know, it never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained”. The reality is, the only time that the “least effort could produce the most gained is if more effort was misplaced.  There are hundreds of these phrases - for example; clearly misunderstood, act naturally, seriously funny, definite maybe and many more. Not all the statements in this category are necessarily moronic. My favorite sayings come from a much-beloved character who played baseball for the Yankees as well as managing the Yankees and the Mets. His name is Yogi Berra, and many of the sayings that came out of his mouth were just as profound as they were oxymoronic. I often think about some of his sayings when people ask me a question about their marketing strategies. In this episode of Working the Web to Win, I am going to use a number of Yogi’s quotes to make important points regarding how business people often go astray when making their marketing plans. So without further ado, let’s take a look at my favorite Yogi-isms and how I see them relating to marketing strategy.

Star Trek Tech and Beyond in the 21st Century

Courtesy of  commons.wikimedia.org

By Hector Cisneros

No TV series or motion picture has captured the imagination of the world like Star Trek. Yes, many love this program's biggest rival Star Wars, but it was Star Trek that launched our imagination straight into the future. With the launch of the new movie Star Trek Beyond, and the upcoming new TV series Star Trek Discovery, coming up in January 2017, we thought it would be worthwhile reviewing many of the new inventions that have sprung to life based on the Star Trek phenomena. A new and exciting era has been given birth by this series, so read on, and prepare yourself to go Beyond the normal confines of our science as we explore Star Trek Teck in the 21^st century.