Can you Prosper With Paid Web Advertising Alone? You can if you do it Right

By Hector Cisneros

Courtesy  of  Picpedia

There is no doubt that Google is the biggest advertising player on the World Wide Web today. You can advertise on Google Ads (formally AdWords), Google's Banner Network, and YouTube just to name a few of its advertising properties. But is Google  advertising all you need? Is ad placement the best way to generate bonafide leads and are those calls you get saying your Google listing needs to be updated real or just some ad agency fishing for business. In this episode of Working the Web to Win, we will explore the ins and outs of advertising with Google, show you what mistakes to watch out for and provide you with several ways to maximize your return on your marketing investment.

How to Use the Web to Enhance your Business or Professional Reputation

By Hector Cisneros

Courtesy of Flickr

A businesses reputation is more important today than ever before. the same is true for products or an individual. If your reputation is weak or little is known about you, your business or product, people assume you are not as good as a business with a well-known name  or as someone who who has garnered a couple of dozen 4 or 5-star Google reviews or Facebook ratings. So, what do you do if you are doing a great job but you few if any five star ratings? Just how can you go about building your good reputation without trying to use black hat internet trickery (which can hurt your reputation). In this episode of Working the Web to Win, we will discuss more than a dozen ways to improve your reputation so you can compete with anyone on the web.

The Do's and Don'ts of Digital Marketing

By Carl Weiss

Courtesy of Flickr

Unlike all you Millennials out there, I still remember a world that did not revolve around the smartphone and the Internet.  Way back in the dark days before the turn of the century, publishing hadn’t changed all that much in the past 150 years since the Gutenberg Bible was first published.  Back in the 20^th Century, publishing relied on the printed word.  That meant cutting down trees, hiring printers and staging book tours to promote your latest novel or self-help book.  In short, it required a lot of effort to achieve a minimal result.  Unless your book was picked up by a major publishing house, the odds of getting it into bookstores (which were all brick and mortar) was slim to none.  Even worse, the expense of printing and promoting any book back then was staggering. 

Reprinted From Life Happens 365 - Are Autonomous Trucks the End of the Road for Truckers?

We have written about drones and autonomous vehicles on several occasions. When we came across this article from one of our clients, we knew we had to reprint it. We felt it tied right in with our previous published articles and that our reader would really enjoy this subject matter since it will affect us all sooner than we think. We urge you to read Diane Tait's article - "Autonomous Trucks the End of the Road for Truckers?" 

By Diane Tait

Image courtesy wikimedia

Autonomous vehicles are all the rage these days.  You can’t turn on the TV or fire up an online newsfeed without hearing or reading about an auto manufacturer that is putting billions into developing self-driving car technology.  Even Tesla is now spending big bucks to develop automated big rigs.  With this in mind, the commercial trucking industry is in for a rethink on a massive scale in the not too distant future.  The question is, how will this new technology affect the livelihoods of the 3.5 million professional truck drivers in this country.

Re-published in its entirety - "Is There a Digital Data Disaster in Your Future?"

Image courtesy of Pixabay

It is rare that we allow other authors to ghost blog on our  site, but sometimes we have clients that produce great articles worth sharing. Yes we can share them on our social nets, but that only a short lived exposure for them. So we have decided to republish a few article that we have found to be worth showcasing to help our clients out. The article we select are relevant to our following and the articles are of high quality, are timely, relevant and also provide sufficient infotainment that we feel our readers will get the full benefit from our republishing our clients work on our blog. So with Catherine Powell's permission and our delite, we present in its entirety;

Here's a Dozen Reasons Why The Term SEO (AKA Search Engine Optimization) Is Obsolete

Courtesy of Wikimedia Commons

By Hector Cisneros

I often hear the term SEO in conversations. This happens when consulting with clients or just talking with friends or associates. Yet, few of the people I speak with have a handle on what SEO means to the average business owner. Sure, if you ask them what SEO means most will retort "Search Engine Optimization". However, if you take the question just one step further, you find that the person you're talking to gets stymied, and often resorts to a reply of "I don't know what's entailed". By the same token, I ask prospects what kind of marketing they are engaged in and they will say I have a guy who is doing SEO work for them. Again, when I ask specifically what their "SEO person" is doing, I get the reply, "I don't know"! The truth is - SEO is not just one thing. Twenty years ago SEO did mean on page Search Engine optimization, but today SEO involves hundreds of ranking factors and dozens of both on and off page elements that need to be optimized to maximize your results. In this episode of Working the Web to Win, we will cover a dozen factors that show the term SEO is vague at best at that we should be using a new term like Search Marketing or Content Marketing. So pull out your checklist and get ready to cross your T's and dot your i's as we pull back the curtain on the term SEO.

The Current Evolution of A.I. (Artificial Intelligence) in the World

Courtesy of WorkingTheWebToWin.com

By Hector Cisneros

AI - Artificial Intelligence, the world is a buzz with the term. Tons of commercials tout that it's will be the savior of mankind. Many of the latest movies are featuring it, and of course the main players are all saying that their AI is the best for your needs. But what is true and what is hype? How much can your Google Assistant, Amazon's Echo, Apple's SIRI, Microsoft's Cortana and IBM Watson really do? In some cases a lot less that they say and in some cases more than you know.  It's like any tool, it can be useful when operated properly, it can be a spy, a weapon or even an expensive toy, but regardless of any potential dangers, the world is clamoring for this Star Trek Tech in huge numbers. In this episode of Working the Web to Win, we will explore the state of the top AI contenders. What they can and can't do, as well as providing resources so you can decide whether you're ready for an artificially intelligent world. So get ready to prompt your favorite AI devices for more information as we delve into the Current Evolution of our AI world.

Google Caps off the Latest Social Media Seismic Shift

By Hector Cisneros

Courtesy of Flickr

Do you feel the ground beneath your social media feet quaking? That freight train sound you hear in the media background is the tornadic winds of change sweeping in from Google, Facebook, Instagram,Twitter and LinkedIn. The social media giants are rearranging the organic playing board so that it no longer looks like anything a business owner would recognize. In this episode of  Working the Web to Win, we will explore the recent major marketing and policy changes that have taken place among the social media giants and explain how these changes are affecting businesses, their marketing budgets, the traffic generated from their efforts and the return on investment they are receiving. We will also provide some new strategies which we feel will make a difference. So pull out your calculators and get ready to digest the changes that are afoot, as we delve into the current Social Media Seismic Shift that is taking place.