What is the Ideal Length of a Social Post? What Makes It Work?

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By Hector Cisneros

Self-proclaimed expert bloggers and social media pundits all talk about the ideal length of a post. Whether it’s a blog or a tweet, on Facebook or another social net, every so-called expert has an opinion on what the ideal length of a social post should be. Well, I am here to tell you that most of these pundits are full of themselves. The reality is that the internet is an evolving medium. People’s tastes, tolerance, timing, and needs are evolving as the world itself evolves. In this episode of Working the Web to Win, we will explore the ideal ranges of social posts, including blogs, videos, podcasts and of course social media post. So, grab your pencil and get ready to take notes as I share the secret code of ideal social posts.

The Secrets to Building an Audience for Your Business

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By Hector Cisneros

We are now more than a decade into the 21^st century. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to one that is now consumer driven. Businesses today must not only cater to a target audience they must develop a fan base that is willing to follow and share their message and show their loyalty by consuming their products and services. To ensure their survival, a business must either build their own audience or buy exposure to someone else’s audience. The good news is that the network TV, Radio and Print media don’t have exclusive control of the internet. More importantly, the internet allows anyone who is willing to spend their blood, sweat, time, money and tears to build their own audience. In this episode of Working the Web to Win, we will explore the secrets to building a strong internet audience. One that can not only sustain a business in good times but one that will allow a business to grow and flourish even in a down economy. This article will provide you with an understanding of the prerequisites needed for success along with more than a half-dozen detailed tactics to grow your fan base. It will also provide links to dozens of articles that will broaden your understanding of the 21^st-century opportunity.

Dozens of Little Known Features in Google Search That You Need to Know

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By Hector Cisneros

Google is the dominant player in the SEARCH arena! It controls 70 to 80 percent of all searches that take place. But did you know that most of the search users don’t use 90% of the capabilities of Google Search? What would it mean to you and your business if you could improve the efficiency of your search by 10 to 50%? What if you could execute a search effortlessly for all kinds of useful and necessary questions. You know what I mean? The kind of questions that pop into your head, but don’t execute because you don’t find what you’re looking for? Well, in this episode of Working the Web to Win we will dig deeper into Google Searches functions, its tools and many of it's not so well known capabilities, so you can quickly do a search and get what you want.

Don't Pull the Trigger on Advertising with Your Eyes Closed

By Hector Cisneros

Courtesy of  Pixabay

Shoot - Ready - Aim - That's the most common method, small businesses use when implementing their marketing. A common scenario goes something like this.  An advertising sales rep will pitch them on some marketing, and if they like what they hear, they make the buy. Often the sales rep will be armed with some statistics that have little relevance to the business’ target market. But in most cases, the small business owner doesn’t fully understand what the sales rep is telling them. And to avoid looking uneducated, they avoid asking the hard questions. To make matters worse, most small businesses don’t know what their target market is, what their unique strengths are, what their weakness are and who their real competition is. In this episode of Working the Web to Win, we will explore all these questions and more as we tackle the all so common problem of Shoot, Ready, Aim.

A Dozen Easy Ways to Grow and Market to Your Facebook Fan Base

By Hector Cisneros

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In the past, I have written other articles the show more than a dozen ways to grow your Facebook Fan Base. This article will focus on the easiest way to grow your fan base. If you're new to Facebook or have been using it for a while, but have yet to delve into its rules and multitude of functions, then you’re starting off by reading the right article. On the other hand, if you have been doing your homework, but are still not getting the kind of result you want then you're still in the right place. This article is geared to those gorilla and newbie marketers who just want something simple and cost-effective so that they too can compete in this huge social media arena. So, get ready and set your learning meter to full speed ahead to learn a dozen easy to use ways to grow your Facebook Fan base.

The Guide to The Working The Web Universe

Courtesy of  Wikipedia

By Hector Cisneros

There is a universe of marketing choices for the business owner today. Gone are the days when you could do just Print, Radio, TV or billboard advertising. The internet changed all that. In fact, the Internet has forced conventional analog media, once considered the foundational platforms for advertising, to adapt and join the internet or die. Today the internet is the space that marketers need to make their advertising work. But the choices are many, and the landscape is filled with tricks, scams and large advertising players who are constantly changing the game. So as a business owner, who do you trust, how do you make the right choices and most importantly, how do you know if you’re getting a good return for your marketing dollar? Well, this episode of Working the Web to Win will delve deep into Marketing In Cyberspace to help business owners make sense of the Working the Web Universe.

How to Leverage the Latest Changes in LinkedIn

By Hector Cisneros

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It is a relatively rare occasion when a colossal company like Microsoft buys one of the top 10 social media giants Like LinkedIn. This kind of purchase could usher in major changes in the dynamics of social media as well as the domination of mega giant’s for different areas of the internet. More importantly, this will usher in a lot of changes that the current subscribership of LinkedIn will have to absorb, adapt to and re-learn. In this episode, on Working the Web to Win, I will cover the major changes in the newly redesigned LinkedIn interface, discussing where features have moved, along with comparing free versus premium versions. And lastly, I will cover what has not changed, that is, the things you do to make LinkedIn work for you. The principle and fundamentals that allow you to leverage LinkedIn to grow your business.

How to Spot Search Ranking Scams and Other Search Engine Enigmas

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By Hector Cisneros

The Internet is an amazing and wonderful tool. You can access an unbelievable amount of useful information. However, at the same time, it is a perilous, deceptive minefield fraught with traps, lies, fraud and all manner of criminal activity. As a professional in the digital marketing arena, I have a particular distaste for SEO scams. Search Engines are the heart of the internet. We use them to constantly filter and find all the things we desire.