Cyberstalking for Fun & Profit

Is There a Cyberstalker in Your Future?

Courtesy of Flickr

By Carl Weiss

Does the title of this week's article creep you out?  Good, because more and more intimate personal information is available online about each and every one of us than is "healthy."  Worse still, it's  all too easy to become a victim of cyberstalking.  That's because most of us disseminate far too much personal information on social nets, in chat rooms, and via photo and video sharing services.  It's also far too easy to get the vast majority of us to volunteer even more intimate details regarding our religious and political affiliations, income, sexual orientation, and health-related issues. Worst of all, there are companies and cybercriminals that profit from this glut of easily obtained information. The result? We're all putting our personal and financial futures at risk.  In this article we'll show you how easy it is to glean reams of information about nearly anyone — and most importantly — what you need to do to keep yourself from getting caught with your pants down.  And if that doesn't give you the e-heebie jebbies, I don't know what will.

The Internet: The Ultimate Innovation Station

By Carl Weiss

One of the many things that has continually made our country

great is the fact that our populace has always had its dreamers, tinkerers and inventors.  The Internet itself is proof positive of the power of American ingenuity.  There are millions of people with great ideas for new products and services. There’s a big difference between drawing an idea on a napkin versus actually bringing your invention or idea to fruition in the marketplace.  This week we’ll discuss how budding inventors can use the World Wide Web to become a successful entrepreneur.  We’ll discuss everything from angel investors, to Crowdfunding, to online marketing and more. This article will cover all the bases so you can hitch your wagon to the online money train.  Our corresponding Internet shows will have guests who are experienced in raising money, who offer inventor's resources, or who have made it to the big time online with their innovative products or services.

Leveraging the Internet in the 21st Century

By Carl Weiss

Courtesy of www.cnbc.com

In the 20th Century, businesses used print, TV and Radio as the preferred advertising mediums to take their products and services to market. To flex your advertising muscles today, you also need to add the internet to the mix.  Unlike traditional forms of advertising, the internet easily crosses most borders and allows businesses “in the know” to Geo-target their ads to any regional or local level they desire.

Going Postal - With Touch Marketing

By Hector E. Cisneros

Many businesses spend tons of money generating leads and finding prospects on the Internet. Internet marketing is the norm today for any business looking to grow its customer base. But did you know most businesses leave more money on the table because they neglect the customers they already have? Touch marketing is the best way to ensure you stay top-of-mind with existing customers. However, providing the right level and frequency of touches can be either a godsend for generating more sales, or a nightmare for scaring away your customers. In this episode, we will explore the do's and don't’s of touch marketing and provide you with a checklist of the best practices so you can keep your hard-earned customers and benefit from selling to them … time and time again.

Making Pay Per Click Pay Big Dividends

Courtesy of Publicdomainpictures

By Hector E. Cisneros

There's no question pay per click Internet advertising is an effective means of garnering leads and finding prospects for many companies. However, large numbers of small businesses have found they've yet to crack the code needed to make pay per click profitable. Pay per click has many elements and it has often been compared to art rather than science.  In this article, we'll explore the ins and outs of pay per click and teach you how to hedge your bets so that pay per click pays big dividends for your business.

Unplug and Get Away From It All

By Carl Weiss

Courtesy of Flickr

Today’s blog is all about getting away! If you are looking to really get away from it all this summer,
to offer you some destinations that you won't find at your local travel agency.  The Internet can connect you to exotic locales that are truly out of this world.  In this article we will explore a number of unusual vacation concepts including space tourism, the top five underwater hotels, an igloo village, a guided tour allowing us Paris' sewer and an ice hotel in Sweden, just to name a few. 

Going Mobile

Courtesy of Flickr

By Carl Weiss

The Internet has been going mobile for the past few years.  In fact, there are now more people accessing the Web on their Smartphones than there are on all the world's computers ... combined.  Yet few businesses are exploiting the clear advantages that going mobile can bring by 

adapting their online marketing model. In this week's article, we'll talk about what it takes to start raking in the chips and upgrade your Web presence with smart mobile marketing.

Does Internet Ranking Really Matter?

By Carl Weiss

About two years ago, a client wrote me in a panic. The client had received an email from one of our competitors saying they weren't ranking on Google search, and that the firm said it could help them do so. What stood out for me was the phishing email never mentioned what my client was ranking for. In fact, Website name ranking as a whole isn't important. For most businesses, only ranking for the important keyword in their industry matters. Overall ranking for most visitors (being number one) for the most part, is the dominion of large companies that have spent the time, money and labor (doing whatever it takes today), to get widespread name recognition. I showed our client the email was just a “phishing expedition.” That only industry keyword ranking mattered. I also pointed out they were showing up on Page One of Google, Yahoo and Bing, for no less than 12 important keywords in their industry. You can read the entire article called "Is Google Calling or is it Someone Else?" by clicking here.