7 Case Studies To help you Win at internet Marketing

By Hector Cisneros

Courtesy of Pixabay

In the almost ten years that Working the Web to Win has been in existence, we have met with over a thousand prospects and over 300 clients. What amazes me is that many of both the prospect and clients make the same marketing mistakes. We thought we would put together a resource article to help businesses avoid these common marketing mistakes. After thinking about it, we decided to provide a list of some of our best articles along with an abbreviated case study covering each of the top seven digital marketing venues. So, in this episode, we will take a close look at the most common mistakes actual clients and prospects have made in the top seven digital marketing venues used on the World Wide Web today. So buckle up and tune into this week's BTR show, and be ready to have the facts come at you fast and succinctly as we provide 7 case studies to help you win at Internet Marketing.  

It's time to let your Website Evolve - What it has to Have to Win on the Web

By Hector Cisneros

Courtesy of Flickr

In the history of business, no medium has evolved as fast as the Internet.  When I created my first website in 1993, websites were only changed when your business changed. These changes usually had to do with adding employees, address, or phone number changes. Typically, a website's content would slowly change over a number of years. This was often related to advancements in HTML or if the business evolved. This usually meant every 3 to 5 years a major refresh would be implemented. Today, however, there are many evolutionary forces at play. Not only do you need to keep up with the changes to your business, but you also need to contend with the rapid evolution of the web as well. These factors include changes associated with social media, customer/prospect sentiment, web access platforms, customer data protection, and WC3/ADA compliance, just to name a few. In this episode of Working the Web to Win, we will address the ever-changing evolution of the World Wide Web and how this affects the need for your web property to get refreshed, upgraded, and evolved. So, tell your friends and associated to read and share this article and also to tune into the BTR and YouTube show as we tackle the subject of whether it's time for your website to evolve.

Missing Out on Social Media Sales? Get A Second Chance with Touch Marketing

Courtesy of Pixabay

By Hector Cisneros

With organic social media marketing venues like "Facebook and Twitter showing weaker results than in the past, we thought it would be a good idea to talk about some marketing venues that are producing tangible marketing returns on your current investments. In particular, touch marketing has always been a good way to garner additional sales from customers and would-be prospects. In this episode of Working the Web to Win, we will take a hard look at a few tried and true touch marketing methods that always generate recurring sales. So read on and tune into this weeks Blog Talk Radio episode listed below as we delve into "How to Get a Second Bite out of the Apple with Touch Marketing.

Is Word of Mouth (AKA Referral Marketing) Worth the Effort?

Courtesy of flickr.com

By Hector Cisneros

I have been directly engaged in word of mouth marketing (AKA Referral Marketing or Social Networking) for more than 35 years. I often hear business owners say that they tried networking at Chamber of Commerce events and even hard contact networks (exclusive membership organizations), and they felt that the return on investment was poor or nonexistent! Well, this statement can be true and false at the same time. It has been my experience that, for the most part, you can only get back a return based on the time and effort you put into any endeavor.  In this episode of Working The Web to Win, we will take a hard look at organized word of mouth marketing, to see if high returns are real, luck, or just fancifully marketing on the parts of the referral organization's marketing department. So get ready to learn my firsthand experiences as to whether referral marketing works and if so, what makes it work and how can the reader minimize the investment in time, money, and energy to get the maximum return for their marketing dollars. 

10 Reasons Why a Web TV or Radio Show Can Enhance Your Businesses Credibility

Courtesy of workingthewebtowin.com

By Hector Cisneros

Recently I was asked, why have we kept doing our internet radio and Web TV show for so long. The answer is simple, it's a great way to showcase your expertise and at the same time, produce quality marketing elements that can be used for a long time. The fact that we continue to do our internet show speaks volumes about how we feel regarding its effectiveness at producing credibility. It also provides many high ranking factors, including increases in traffic, social engagement, authoritative back-links and a host of other beneficial marketing effects. There are, however, some prerequisites and principles that must be adopted for any type of show to be a success. In this episode of Working the Web to Win, we will discuss these principles and prerequisites so that our readers can understand what is needed to develop their own show, even if it means outsourcing any elements or skills required for success. Creating a quality show is based on knowing and taking care of the audience, and that is where we are going to start.

The evolution of Social Media into an Advertising Platform - What you Need to Know

Courtesy of Flickr

By Hector Cisneros

Before the 2016 presidential election, the rules for using social media as a marketing platform were producing great results for many businesses. The marketing shenanigans that took place during the election exposed some of the questionable policies and algorithms many of the social media and search platforms were using. This has forced them to take draconian measures where now they filter posts to the point that most businesses are finding that what used to work well doesn't work at all anymore. In this episode of Working the Web to Win, we will explore some of the most important changes that have occurred in top social networks and provide a plan to help you move forward successfully. Today, businesses will need to rethink their social media game-plans because social media has evolved into social advertising. 

Dogs and Cats Rejoice - Here's the Latest Cool Products for our Four-Legged Friends

By Hector Cisneros 

Courtesy of Flickr

In America, we love our four-legged friends almost as much as our children. Some people say that their pets are their children. I personally love dogs (and to some extent cats). Today, a dog or a cat living in the 21st century has opportunities not available to them a mere decade ago. For example, pet healthcare has advanced significantly. There are even a variety of customized prosthetic devices available for pets today. To make it even more interesting, we have robotic devices that will play with our pets while we are at work. There are pet TV shows, pet trackers, high tech pet clothing and even pet booties to protect their paws in winter. In this episode of Working the Web to Win, we will explore the wonderful world of 21st century pet products, how they are marketed to consumers and what the latest dog or cat fancier is considering for their favorite four-legged friends. So get ready to curl up with your favorite canine or feline as we jump into the world of 21st century pet products.

The Latest on Cybercrime - Ransomware, Hack Attacks and Massive Data Breaches

By Hector Cisneros

Courtesy of Pixabay

It seems like yesterday that I wrote, "The Latest Hack Attack - Equifax Breach Exposes 143 Million Americans".  However, soon after that article I wrote, "Massive Data Leak Exposes 340 Million Americans Personal Data - Now What!". In fact, when I searched our blog on the term "data breaches", 11 articles showed in the list.  If I added internet security and hacking, I'd get another two dozen more articles listed. We are a marketing company, so you are probably wondering why I'm writing about cybercrime and hacking. Well, the fact is this; cybercrime has a direct affect on the amount of trust consumers place in the internet. Without a high level of trust, people won't buy or use the internet for research and shopping. Without that trust, we as a marketing company would be out of business. In this episode of Working the Web to Win, we will explore the latest, data breaches, hack attacks and ransomware events taking place in the USA. We will also provide a list of resources to help you protect yourself from becoming a victim of cybercrime. So be ready to have your confidence shaken and then restored as we explore the latest  Cybercrrimes, including Ransomware exploits, Hack Attacks and Massive data Breaches that have taken place recently.