Search this Blog

The Write Stuff – How to Blog & Make a Profit


Most people who work the web realize that blogs and social posts are two of the best ways to promote themselves and their business. The problem is that even the best prose can easily get lost in the vastness of the Internet. In this article, we're going to explore a number of ways that anyone can create, grow and engage an audience. Even better, I'll introduce you to a number of resources that you can use to enhance and even monetize your online content. If you think you have the "write stuff," then keep reading and get ready to absorb the knowledge from this week’s, Working the Web to Win.

Eight Great LinkedIn Secrets Every Professional Needs to Know

Courtesy of www.huffingtonpost.com
By Hector Cisneros

LinkedIn was one of the very first social networks I joined.  Even in the beginning I felt LinkedIn was modeled after real business networks. Business professionals, small business owners and even CEO’s of large corporation’s find LinkedIn to be the go to resource for business today. Yet having said all that, most LinkedIn users never even try to take advantage of its many features. I have heard people say “it’s a lot to learn” or they feel overwhelmed by LinkedIn’s features. I call these features the “Eight Great LinkedIn Secrets”, not because someone would have to kill you if you learned about them – I say it because they are hidden in plain sight. Business professionals jump right over these features as if they weren’t there. Well, in today’s blog, I will spell out the features you need to understand and use. These must “know” features will get you in touch with the connections you seek and make your LinkedIn experience worthwhile every time you use it.

Dawn of the Drones

By Carl Weiss
Courtesy of www.internetlawcommentary.com

The military loves them, Amazon covets them and millions of civilians own them.  I’m talking about drones, otherwise known as Unmanned Aerial Vehicles (UAVs).  Not since the dawn of manned flight more than 100 years ago, has a topic so enthralled the public and worried the federal government.  The FAA currently has its hands full trying to manage the booming airline industry where 21st century jumbo jets are still being vectored to all the cardinal points of the compass by 1970’s technology.  The last thing they want to have to wrestle with are potentially tens of thousands of UAVs crisscrossing the friendly skies.  It’s one of the things that give bureaucrats indigestion.

What Exactly Does SEO Really Mean Today?

courtesy of www.dreamstime.com
By Hector Cisneros

I often hear people talking about SEO as it were, some magical secret, that when implemented, would instantly land your website on page one of any search engine. They use the acronym SEO as if it was a single element used in internet advertising. The reality today is that the term SEO no longer holds any real meaning. That’s why you hear marketing professionals using phrases like Search Marketing, internet marketing and content marketing. In this article I will provide a clear understanding of the term SEO and what it now means for any business.  I will also provide you with a litany of the success factors needed to achieve organic page one results.

These Cookies are Anything but Sweet

Courtesy of  Pigsels
By Carl Weiss

It used to be that cookies were a sweet treat.  But not anymore.  That’s because everyone from search engines and media conglomerates, to advertisers and cybercriminals have learned how to use these tasty online morsels to sweeten their deal – regardless of what it means to you.  If you are tired of getting the “Betty Crocker Treatment” every time you surf the web, feast your eyes on today’s blog where we will show you how to start counting calories online.

Social Media Tips, Tricks and Best Practices from the Pros

By Hector Cisneros
Recently I was asked by the Clay County Chamber of Commerce to head up and participate in one of their Clay Chamber University events. These events are geared to educate its members on current hot topics so that they can effectively run their businesses.  I gathered a list of more than two dozen questions for the event as a way of preparing myself and the other panelists. If you're looking to understand many of the important issues in social media, then this article is for you. It will provide 24 questions that social media professionals are asked every day. So let's get started.

It’s a New Year and the Rules Have Changed




There are several old sayings that come to my mind when we roll over a new year. Here are some of my
favorites:

“The only thing that is constant is change.”
“The only thing that is certain is that nothing is certain.”  The last is, "The only thing that is certain is death and taxes.”

In this article of Working the Web to Win, we’ll explore the many changes that last year brought forth.  We’ll also prognosticate as to what this year will give birth to.  By the end of this article, the reader will be aware that change is inevitable, certainty does not exit, all things die and, yes, we all have to pay taxes (even if they are hidden). So if you don’t want to be caught asleep at the switch, here is your online wakeup call.

How Do I Hack Thee? Let Me Count the Ways – A Cyberstalking Primer



By Carl Weiss

Photo Credit: inspireleads.com

Valentine ’s Day, a day for sweethearts, lovers, married couples and anyone with love in their hearts. But what happens when love is lost? What happens in our modern society when ex-lovers, sweethearts and couples hit the skids and go their separate ways? What happens when one or both of the ex-enamored ones decided they didn’t get treated right, or worse, they decided to dish out some malevolent treatment of their own?

With Valentine’s Day right around the corner, I thought I’d take the time to give all of our readers a little lesson on what can happen when a former long, lost love refuses to get lost.  I’m talking about the all-too-common practice of cyberstalking.  Along with hacking, this technocrime is on the rise worldwide.  If you want to avoid being your significant other’s online punching bag, you need to take precautions before the rose becomes a thornier issue, if you hope to have a moment’s peace should your relationship go kaput.