How to Leverage LinkedIn for Business & Career Enhancement

By Hector Cisneros

Courtesy of Pixabay

Is your company a B2B sales entity who is trying to use social media, but you’re not sure if what you’re doing is working? Is your social media strategy lost or nonexistent? Are you an executive who wants to climb the corporate ladder or an old school professional who wants to get up to speed using social networking but you can’t seem to find a good place to start.

If you answered yes to any of these questions then you’re going to want to read this article on leveraging LinkedIn. This article will explore more than a dozen features of LinkedIn, the premier social networking platform for b2b networking. We will be covering strategies and techniques needed to maximize your positive exposure. We will discuss the most important tools to use to make sure your profile, (business or professional) achieve maximum search engine exposure. Last but not least, we will provide guidelines for you to build  a cohesive strategy so that you get the most bang for your efforts. Now, let's get started.

What's in a name? Reputation Management in the Digital Age

By Hector Cisneros

Courtesy of Flickr

Have you ever wondered what people are saying about you? Wish you could be a fly on the wall so that you would know exactly where you stand? If you’re a business, how do you know if your competitors or worse, your customers are posting negative rumors about your company, brand or product? How do you know what consumers are saying about you, your employees and your company in general?

In this article, I will cover many of the digital reputation issues that executives and business have to contend with today. I will provide a list of the types of problems out there, how to monitor your reputation and provide more than a dozen ways you can help improve your reputation.

The Care and Feeding of the 800-Pound Gorilla in the Room Named Google

Courtesy of www.fanpop.com

By Carl Weiss

When I was a young boy I saw the movie "King Kong." It was just an amazing movie for me. Kong was gigantic, he could do what ever he wanted on his island. He was the undisputed ruler of his world. Like King Kong, we now have a new undisputed ruler of the internet world. Our new gorilla is often gracious in what it provides and yet can be ruthless when obtaining what it wants. So who is the new King Kong? It's google of course. Here are some fact worth noting.

Send in the Clones - What Every Business Owner Needs

By Carl Weiss

Courtesy of flickr

A few years ago there was a movie with Michael Keaton call "Multipilicity" where Keaton plays a guy who has too many tasks to complete and not enough time to get them done. His solution is to have himself cloned and have the clone take care of one of the takes. The movie was hilarious as we see Michael clones have the same issues as he has so they decide they too need help. Soon the first clone decided to get a clone help too and you end up with clones of the clones and a watered down Michael Keaton personality.

Teams Win in the Search Engine Game

By Carl Weiss

Courtesy of Wikimedia Commons

I often use analogies when I talk about advertising and marketing. Words like war, battle, game and winning all come to mind. Like most Americans, I enjoy a good football game. The rules are well-defined. We have professional referees keeping the game honest and of course, you have the players and their performance that makes winning or losing happen. In contrast, the search engine game has unpublished rules, Google is the referee throwing hidden flags and there are lots of players are trying to cheat the system.

21 Century Email - What's New, What Works, What's Scary

By Carl Weiss & Hector Cisneros

Courtesy of pxhere.com

One of my favorite western movies is the “Good, the Bad, and The Ugly." You may recall Clint Eastwood is one of the good guys in this movie. He personifies the western hero we want to come to the rescue. On the other hand, you have Lee Van Cleef who plays Clint’s not-so-bad partner and Eli Wallach, who plays the Ugly partner. These three characters personified all the attributes of the Western hero/anti hero. 

Since WWW also stands for the Wild ,Wild West, we can think of email as a major hero/antihero that has popularized the internet. While email has been a godsend and a money saver for business, at the same time it has cost us billions and has made many of us really really mad.

The Future of Web Video – Candid Camera for Everyone

Courtesy of Piqsels

By Carl Weiss


If you were born in the 50s, you remember the TV show Candid Camera. It always had funny clips of people doing crazy stuff of saying funny things. It was an immensely popular show. TV continued to evolve through the 60s, 70s, and 80s, but when the 90s rolled around, something new happened: the Internet. At first, video was not big on the Internet because connections speeds were too slow. However, by 2000, speed was no longer and issues and video started to take off. 

New Year, New Internet Rules

By Carl Weiss

Courtesy of AF-Mil

Another year has come and gone and WWW still means The Wild, West West for many of you.  I hope you got your end-of-the-year celebrating out of the way because I’ve some news for you.  Since the world didn’t come to an end on December 21st, we are all going to have to keep pace with the changes that are in the works for 2013.  When it comes to the World Wide Web, don’t expect business as usual in the coming year.  So if you are in the “Forewarned is forearmed” camp, here are the five online areas you need to stay focused on in 2013.