Getting Faked Out On Facebook

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By Hector Cisneros

Online media from CNN to the UK’s Telegraph have reported that there are more than 170 million fake Facebook accounts. In fact, if you do a search for Fake Facebook profiles you will find almost 5 million references come up from your search. So there are fake accounts in all social networks, what’s the harm in that? Well, it could be some harmless fun just playing out a fantasy, or something bad like a rebuffed ex-lover looking to damage your reputation or even worse a criminal enterprise stealing your identity and phishing for more victims. In this episode of Working the Web to Win I will provide an in-depth look at Fake Facebook accounts, including my own brush with a faker trying to steal my identity. So if you’re ready to learn the truth about fake Facebook accounts and arm yourself with ways to keep from becoming a victim, read on a learn about what can happen, what to look for and what you can do to prevent this from happening to you.

Is Blogging For Business The Write Stuff?

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By Carl Weiss

Blogging is one of the best ways to promote any business.  Unlike a website, which rarely changes, blogs are dynamic, in that they can keep prospects and clients current with what’s happening in your business and your industry.  It can also elevate a business owner to the level of an authority figure.  More than mere words, blogs can be enhanced with the addition of multimedia elements such as photos, videos, and podcasts. Best of all, it costs little or nothing to employ, since blogging platforms like Blogger are free to use.  That being said, why isn’t every business on the planet taking advantage of all that blogging has to offer? Here are the top five excuses most businesses give, along with the antidote to those excuses.

16 Surefire Tips to Grow your Facebook Fan Base

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By Hector Cisneros

Ever wonder why all the media outlets ask you to follow them on Facebook?  Are you curious about how useful Facebook is as a marketing tool?  Are you wondering why you only have 115 new fans after a full year’s worth of work?  What happened?  Are you providing the wrong content?  Are you using the wrong posting schedule?  Are you engaging your audience in a useful way? In this episode of Working the Web to Win, we will explore how to maximize the return on your Facebook marketing efforts. So read on and get ready to make your Facebook Fan page grow your business.

Understanding the SEO Paradigm Shift in Business

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By Hector Cisneros

Ever asked yourself the question, “What does Search Engine Optimization really mean? Does it mean the same thing it meant 5 or 10 years ago?” These are questions we are asked regularly. The answers to these questions is anything but straightforward. SEO has changed so much that it’s hardly recognizable.  Understanding their depth and implications is a whole other matter. In fact, creating a marketing plan based on most of the definitions you hear for SEO will almost certainly guarantee failure. In this issue of Working the Web, we are going to explain what the word SEO has come to really mean. We will explain it in depth and in layman’s terms so that business people can understand and use this knowledge to their benefit. So read on and get ready to receive the secrets of SEO marketing in the 21^st Century.