By Hector Cisneros
Is your company a B2B sales entity who is trying to use social media, but you’re not sure if what you’re doing is working? Is your social media strategy lost or nonexistent? Are you an executive who wants to climb the corporate ladder or an old school professional who wants to get up to speed using social networking but you can’t seem to find a good place to start.
If you answered yes to any of these
questions then you’re going to want to read this article on leveraging LinkedIn. This article will explore more than a dozen features of LinkedIn, the premier social networking platform for b2b networking. We will be covering strategies and techniques needed to maximize your positive exposure. We will discuss the most important tools to use to make sure your profile, (business or professional) achieve maximum search engine exposure. Last but not least, we will provide guidelines for you to build
a cohesive strategy so that you get the most bang for your efforts. Now, let's get started.