Making Pay Per Click Pay Big Dividends

Courtesy of Publicdomainpictures

By Hector E. Cisneros

There's no question pay per click Internet advertising is an effective means of garnering leads and finding prospects for many companies. However, large numbers of small businesses have found they've yet to crack the code needed to make pay per click profitable. Pay per click has many elements and it has often been compared to art rather than science.  In this article, we'll explore the ins and outs of pay per click and teach you how to hedge your bets so that pay per click pays big dividends for your business.

Unplug and Get Away From It All

By Carl Weiss

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Today’s blog is all about getting away! If you are looking to really get away from it all this summer,
to offer you some destinations that you won't find at your local travel agency.  The Internet can connect you to exotic locales that are truly out of this world.  In this article we will explore a number of unusual vacation concepts including space tourism, the top five underwater hotels, an igloo village, a guided tour allowing us Paris' sewer and an ice hotel in Sweden, just to name a few. 

Going Mobile

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By Carl Weiss

The Internet has been going mobile for the past few years.  In fact, there are now more people accessing the Web on their Smartphones than there are on all the world's computers ... combined.  Yet few businesses are exploiting the clear advantages that going mobile can bring by 

adapting their online marketing model. In this week's article, we'll talk about what it takes to start raking in the chips and upgrade your Web presence with smart mobile marketing.

Does Internet Ranking Really Matter?

By Carl Weiss

About two years ago, a client wrote me in a panic. The client had received an email from one of our competitors saying they weren't ranking on Google search, and that the firm said it could help them do so. What stood out for me was the phishing email never mentioned what my client was ranking for. In fact, Website name ranking as a whole isn't important. For most businesses, only ranking for the important keyword in their industry matters. Overall ranking for most visitors (being number one) for the most part, is the dominion of large companies that have spent the time, money and labor (doing whatever it takes today), to get widespread name recognition. I showed our client the email was just a “phishing expedition.” That only industry keyword ranking mattered. I also pointed out they were showing up on Page One of Google, Yahoo and Bing, for no less than 12 important keywords in their industry. You can read the entire article called "Is Google Calling or is it Someone Else?" by clicking here.

All the News That’s Fit to Stream

By Carl Weiss

Courtesy of Pixabay

Although newsprint has been around for more than 500 years, the past five years have seen a number of printed newspapers and magazines go down in flames. This is due in large part to the digital revolution that was spawned by the emergence of the Internet less than 20 years ago. Now, in an attempt to stave off extinction, most newspaper editors are embracing the Web in order to create a unique fusion of digital and print that they hope will keep them alive and kicking in the 21st century. Today's article will explore the changes that are taking place in the world of newsprint and where it’s headed.

What's Up With SEO?

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A  Principled Guide To Search Engine Marketing

By Hector Cisneros

When it comes to working the web to win, there have been a lot of changes over the years; 

none more so than Search Engine Optimization (SEO). Since Google's most recent update  called Hummingbird, many website owners and a number of professional optimizers have found themselves in a quandary when it comes to generating Page One search engine results.

SEO used to have a very specific meaning. Today, if you ask 100 different SEO experts what SEO means, you will get 100 different answers, many of which are still rooted in the way Search Engine Optimization used to work. There is an old saying that goes something like, “If you ask a carpenter how to build a house he will tell you use wood, a hammer and nails. If you ask a mason how to build a house, he will say with brick and mortar. Well Internet marketing experts also follow this line of thought. They base their answer on what they do (their particular niche of expertise) or who they have asked (Google, Yahoo, Bing, or third party research results). This article will aggregate what is known from many sources and provide answers that haven’t changed (even after Penguin, or its new successor, Hummingbird). If you are looking for a leg up on what it takes to climb up the ladder to Search Engine success, read this article and pass it along to your friends so that you, too, will know “What’s Up with SEO?”

English: A Saw-billed Hermit (Ramphodon naevius) Deutsch: Ein Sägeschnabel-Schattenkolibri (Ramphodon naevius) (Photo credit: Wikipedia)

Facing the Music

By Carl Weiss

MP3 Player (Photo credit: that one doood)

The music biz has always been a tough one to break into.  For years, the record labels had a virtual monopoly on who got on the radio and on the charts.  All that changed with the advent of the Internet. Now struggling artists have a way of generating visibility and selling their cds online.  A number of unknown artists have made the scene when their music videos went viral.  Outlets like i-tunes have put the recording artist in the driver's seat in a way that would have been unheard of a couple of decades ago.  If you are looking to get your groove on, tune in for this episode of  Working the Web to Win on BlogTalkRadio.

Are You Prepared for Technological Extinction?

By Carl Weiss

Courtesy of Flickr

Everywhere you look online there are cutting edge technologies and devices that are promising to revolutionize the way we work the web.  Everything from smart watches to computerized glasses are all the rage right now, along with all manner of wearable devices.  Some of these technologies may indeed prove to be game changers, producing a sea change that will leave more mundane technologies in their wake.  Others will wind up in the hi-tech bone heap.  Either way, as changes come at us faster and faster, we need to find a way to deal with technological extinction, or as I like to call it, "survival of the fastest."

We have all heard the doom and gloom predictions that never came true.  Remember Y2K or the solar flares that were predicted to bring our technology based society to a standstill during the 2013 solar maximum cycle, neither of which ever came to pass?  Sure you do.  While most prognostications have a tendency to generate anxiety based upon how often they are touted by the media, with few exceptions these predictions are much ado about nothing.  And even if they were to come to pass, like the dinosaurs 65 million years ago that wondered what that bright streak across the sky was all about, there isn’t a heck of a lot you can do about impending global catastrophes.