After being the big dog of
search engines for more than a decade, Google has decided to change its
corporate moniker to Alphabet. After 17 years of building a $400 billion business
that controls everything from the world's most popular search engine (Google)
to the world's most popular video portal (YouTube), to life extension research
firm (Calico), to self-driving car developer and a host of other acquisitions,
Larry Page and Sergey Brin have decided to rename their enterprise. Add
to that the fact that CEO Page has turned the reins of Google over to Sundar
Pinchai, and many people both in the Internet and on the stock market are
wondering what's going to happen next. Even before the soup has cooled,
rumors are swirling that Google is interested in acquiring yet more companies,
including everything from Twitter to a company that makes pocket toy
satellites. So if you are wondering if Google intends to make Alphabet
Soup of their company, let’s give the pot a stir.
Working the Web to Win is dedicated to helping businesses navigate the ever-changing & unforgiving waters of the World Wide Web. You'll find answers to questions on SEO, Social Media, Video Marketing, Blogging, Content Marketing, Internet Security & much more.
How to Safely Whet Your Appetite for Smartphone Apps
By Hector
Cisneros
Does the
public’s uncontrollable appetite for free smartphone apps also make you
vulnerable? Right now there are approximately 4,000,000 apps combined that are
available in the top four app stores. Are these apps being checked before being
released to the public? Are we vulnerable as users by downloading free apps on
our smart phones? Could we be compromising our security and financial
information by using these apps? In this episode you will learn the truth about
using free apps, how to stay safe, and what to look for when deciding “to get
an app for that”. So stay tuned and turn onto this week’s Working The Web To
Win and learn “how to safely whet your appetite” for smart phone apps.
Is it Time to Fire the Postman?
 |
| Courtesy of pixy.org |
As far back as the 19th century, when the telegraph
came into vogue, people have been looking for a better way to deliver
information and goods more efficiently than the US Postal Service. Today's
wired world has created a myriad of electronic delivery systems that do
everything from rendering payment, to delivering messages and even packages at
the click of a mouse. In today’s blog, I intend to delve into a number of
innovative, cost effective delivery options to the USPS, as well as the
possibility that in the near future the post office could very well be as dead
as the dodo bird.
What's up With Windows 10
 |
| Courtesy of Microsoft.com |
The Good, the Bad and the Ugly
By Hector Cisneros
Ready or not, Windows 10 is finally here. We all know that
Windows 8 was a bust. Its ill conceived design, cost Microsoft in a big way. Windows
8 was so bad that Microsoft had to re-release Windows 7 on new PC’s, even after
it had withdrawn version 7 from the market.
I am sure that Microsoft even had to back burner other initiatives while
they hurried to fix this problem. So why should you look at Windows 10? Why place
trust in Microsoft? Why not switch to Apple IOS of Google Chrome? Even the way Microsoft released their new operating
system gave cause for alarm by sneaking it in as an update that showed up on your
“Task Bar” displaying a Windows symbol! In
this article we will explore our first impression of Windows 10, uncensored. We’ll
look at the “good, the bad and the ugly” of what we have found and pass that information
on to you, our loyal readers. So let’s get started.
The Doc in the eBox
As healthcare grows ever more expensive and complicated, more and more people are turning to the Internet for everything from diagnosis to treatment options. More telling still is the fact that doctors are also using the web for everything from consultation to telesurgery. Even computer giant IBM has anted up, retooling their Jeopardy winning Watson computer into Dr. Watson the diagnostician. For those of us who lead active lives, not to mention the mobility impaired, turning to the doc in the “eBox” can not only save time, but lives.
What Your Webmaster Should be Telling You!
By Carl Weiss
 |
| Courtesy of www.flickr.com |
If you have a website, then you
know your webmaster has the power of life or death over it. You probably also know that he or she speaks in
tongues, where terms like “Link Equity,” “SERPS,” and “Meta Tags,” have a meaning
all their own. In today’s blog, I will part
the curtain and allow you to see what the wizard of the web is doing as they pull
and tug on the strings of your website. I
will also show you what you need to know to make sure your web presence is a strong
one and not just a billboard in the desert.
The Four P's of Online Marketing Success
 |
| Courtesy of |
By
Hector Cisneros
Profits
– every business strives for them. They are the end results of selling a useful product or service that
the marketplace ultimately deems worthy. If you are a business owner, managing the
sales of your products or services produce these profits. They are the ultimate
measure of your financial success. Today, you have to become the master of not one,
but two dragons of marketing. Old school media monster and the internet beast. To
make matters worse, these two dragons are hydra's - many headed beasts that evolve
and splinter as you master and cut each head off. Luckily, both have overlapping marketing elements
that allow us to create a formula for success. In this article, I will teach the
principles you need to tame these beasts. We will cover the four P’s of marketing
success along with the nine content elements these two dragons crave. So strap on
your sword and come with me as we prepare to slay the hydras of marketing.
The Ultimate Guide to Creating an Ideal Customer Profile
 |
| Demographic criteria |
You ever wonder why some businesses
just take off and others just languish, not growing at all? What if you could focus
all your marketing efforts towards the right area of town or region of the country?
What if you knew how your best customers’ shop, where they live, how much they earn,
what motivates them and why they buy your products? This would in essence pinpoint
who your ideal customers are. From there
you could quickly deduce how to entice them to buy from you. In this article, we will explore the importance
of understanding your ideal customer profile. You will learn how to conduct research
to gain insights into their demographic and psychographic attributes. You will learn
how to target prospects by setting up better marketing based on these attributes.
More importantly, you will better understand the significance of testing, measuring
and picking the right marketing medium for your budget.
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