Where Has Google Glass Gone?

By Hector Cisneros

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Anything that Google touches has significance. Even if it's just because they can spend an ungodly amount of money on anything in which they have an interest. It's not only that - Google has a very futuristic view of things. When they purchased YouTube for an unheard of amount of money - a lot of people said they were crazy. Boy, were they wrong. In 2012, Google announced the creation of Google Glass, a prototype wearable computer that was worn as a pair of glasses. They then released a limited edition of the actual product in 2013 and called it “the Glass Explorer” for the tidy sum of $1,500. Most Google products get a lot of attention and this one gave birth to a whole line of copycats and controversy as it launched us into a new era of personal computing. In this episode of Working the Web to Win, we will explore Google Glass, how it started, where it has taken us over the last three years and where we predict it will go from here. So read on and hold on to your glasses as we tackle Google Glass and the new industry it has spawned.

To Autoblog, or Not to Autoblog? That is the Question.

By Danny Murphy
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Everyone knows that nothing worthwhile can be accomplished in a hurry.  Yet when it comes to working the web, everybody is always looking for shortcuts.  Case in point: Autoblogging. It takes time to create worthwhile blogs. A good blog post can easily take 4-hours or more to create. The time depends on variables including the length of the post and the research required. In today’s frenetic workplace, with information coming at people from every direction, time is a precious commodity which can be hard to find.

What Yogi-ism’s Can Teach You About Marketing

What Do Yogi-ism's and Marketing have in common?

They can both teach us a thing or two about winning.


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By Hector Cisneros

You know, it never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained”. The reality is, the only time that the “least effort could produce the most gained is if more effort was misplaced.  There are hundreds of these phrases - for example; clearly misunderstood, act naturally, seriously funny, definite maybe and many more. Not all the statements in this category are necessarily moronic. My favorite sayings come from a much-beloved character who played baseball for the Yankees as well as managing the Yankees and the Mets. His name is Yogi Berra, and many of the sayings that came out of his mouth were just as profound as they were oxymoronic. I often think about some of his sayings when people ask me a question about their marketing strategies. In this episode of Working the Web to Win, I am going to use a number of Yogi’s quotes to make important points regarding how business people often go astray when making their marketing plans. So without further ado, let’s take a look at my favorite Yogi-isms and how I see them relating to marketing strategy.

Star Trek Tech and Beyond in the 21st Century

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By Hector Cisneros

No TV series or motion picture has captured the imagination of the world like Star Trek. Yes, many love this program's biggest rival Star Wars, but it was Star Trek that launched our imagination straight into the future. With the launch of the new movie Star Trek Beyond, and the upcoming new TV series Star Trek Discovery, coming up in January 2017, we thought it would be worthwhile reviewing many of the new inventions that have sprung to life based on the Star Trek phenomena. A new and exciting era has been given birth by this series, so read on, and prepare yourself to go Beyond the normal confines of our science as we explore Star Trek Teck in the 21st century.

Being a baby Boomer and having grown up watching Star Trek, it amazes me to see all the advancement we have made as a species. Think about it, we have gone from horse and buggy to landing men and probes on distant planets. We have a space station that houses a multi-nation crew and we have connected the entire planet via the internet. The last 50 years alone have driven us to create Star Trek technologies first shown on the TV series. This is such a fantastic achievement that many conspiracy theorists believe we have had extraterrestrial help getting here.

Ancient Aliens Gave it to Us?

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For example, a recent History Channel show about Ancient Aliens (season 11 episode 9) suggest that we were given this technology by the aliens Thor, who landed in the US in the 1940’s, and met with the heads of our government. According to this History Channel show, Gene Roddenberry was one of the people at that meeting who learned about advanced technologies. Later, he then used his books followed by the creation of the show Star Trek, to inform and prepare us, for what would one day be a future with fantastic technologies and alien races. The History Channel’s Ancient Aliens show stated that the creation of Star Trek TV series was a way of preparing our population to get ready for a universe full of other alien species. It’s interesting to me that this show is on the History Channel in the first place, especially since the history channel is supposed to be about “History”, but I digress.

In previous articles, we have discussed many Start Trek technologies that have come to life. The widespread use of computers, Artificial Intelligence, androids and robots, wearable computers, smartphones, global communication’s, GPS, Holographic technology, virtual reality, the internet of things, 3D printers (as an early form of Replicators), beam weapons, cybernetic implants, remote telemedicine, Artificial Intelligence doctors, replaceable body parts, exoskeletons, sensory enhancement and of course planetary travel in space ships. The following list of articles provides more detail and links to those blogs.

List of previous articles on Star Trek tech we have written in the past
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Phasors - (AKA DEW’s)

The creation of directed energy weapons (DEW) is not new. Phasor type weapons, as they were called in Star Trek are now real and come in many flavors.  The creation of microwave beam, an x-ray, laser beams, plasma and particle beam weapons are all real. Although we had mentioned lasers of various kinds in the past. The US government now has operational DEW beam and high energy particle weapons in their arsenal. These include X-ray beams, various high energy lasers, particle beam weapons and pulse projectile weapons.

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A new weapon on the scene is sound amplification and concentration weapons (disruptor beams), that many of the Federation’s enemy used in Star Trek battles. Although these new weapons are not anywhere near as powerful as the ones depicted in the TV series, they can be used to disable and disorient soldiers,  shoot down missiles and damage/destroy satellites in space, and yes they could destroy one of our spacecraft if shot at one.

Tricorder to The Rescue

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We have mentioned in previous article that scientists are working on creating a tricorder type of device. In fact, two years ago I personally checked out a medical device that was designed to check the health conditions of large, dangerous animals like Lions while they were still in their cages (and the doctor safe outside the bars). This prototype device I witnessed could read your pulse, heart rate, breathing rate and temperature from about 8 feet away. Since then, Qualcomm has announced an XPRIZE  competition with 10 million dollars in prize money for the first company to develop a tricorder device. Even more recently, an article in CNN talked about a product called the Scanadu Scout, is professed to provide a real-time medical information. The article says, “Through its sensor, and in a matter of seconds, the Scanadu measures heart rate, temperature, blood pressure, oxygen level and provides a complete ECG reading.” It looks like we are getting real close to a fully functional tricorder in my lifetime.

Invisibility Cloaking

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One of the coolest technologies that only the enemies of The Federation had, were cloaking devices. The cloaking device made spaceships invisible. We have developed technologies that make aircraft and ships invisible to radar by using radar absorbing materials on the structure of these transportation machines. However, cloaking from visible light and the other spectra of light has been elusive until now.  Several new technologies under development can hide the visible light spectrum, sound and more. In a recent headline in Digital Trends online reads, “New invisibility cloak device can hide almost anything”. The article goes on to say, The Rochester Cloak’, as it’s been dubbed, uses a simplified four-lens system that essentially bends light around any objects you put into the middle of the chain — you’re able to see the area in the background as normal, but not the item in the foreground. According to its inventors, it can be scaled up using any size of lens, and the team responsible for the setup has used standard, off-the-shelf hardware.” This is an amazing device and shows how Star Trek Tech is driving our reality.

Artificial Intelligence and Talking Computers

We have mentioned artificial intelligence back in 2013 in our article, “When Will Computers
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Out Think You?”
And we have covered the latest A.I. entries like Siri, Google Now, Amazon Echo, Cortana, Googles Rank Brain and Dr. Watson in other articles like “Do Smartphones Dream About Facebook?” and in our article, “Google is Playing Musical Chairs with Ranking and it Will cost Us Billions”. Today early forms of A.I. are in widespread use by the public when they use their smartphones, tablets, computers and even their TV remote controls (Xfinity Remote control). I just hope we stay on the path to developing beneficial intelligence, (versus the search for artificial intelligence which we may not be able to control).

Khan - The birth of Genetic enhancements

One of the most loved of the Star Trek TV shows later spawned movies called “The Wrath of
Courtesy of  Star Trek on www.pinterest.com
Khan
”, the story of the Star Trek crew finding genetically enhanced humans from the past that had superior strength, intelligence, and immunity, that were later left on a planet that almost killed them. The story plot explores their attempt for revenge. This movie was recently remade into the new version called “Into the Darkness” with the rebirth of the popular Movie series.  Today genetic testing, enhancements, and even cloning are real. A tremendous amount of money has been spent on mapping the human genome, and with it, come the understanding of many of the things that make us human. It also brings the possibility of upgrades to enhanced humans. A new genetic technology called “CRISPR-Cas 9” will allow scientist to splice genes in ways we haven’t even thought of yet. We have gene therapies already in place and it’s just a matter of time before these technologies are used to enhance our strength, longevity, immunity and more.

SubSpace Communications

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In Star Trek, the captain of the ship could communicate with Star Fleet headquarters, other ships and far-flung planets with ease, even though these entities were dozen if not hundreds of light years away. Today, a one-way call to one of our space probes on Mar’s would take 20 minutes to reach the probe. It would also take another 20 minutes for the Probes response to reach us back. Enter Quantum Entanglement. This theory, as listed in Wikipedia, basically states that two particles can be intimately linked to each other even if separated by billions of light-years of space. In other words, a change in one particle will induce the same effect on the other particle, even if they are separated by great distances. Star Treks SubSpace communication is supposed to be based on this concept. 

Until recently, Quantum Entanglement was only a theory, but recent research has lent credence to this theory becoming a fact. An article entitled, “Quantum Entanglement: Love on a Subatomic Scale”, states that Last year, however, three different research groups were able to perform substantive tests of Bell's Theorem, and all of them found support for the basic idea.” If this breakthrough is real, we will be able to devise a way to communicate over long distances with little or no time passing. Now that would make the invention of the internet seem like a small stepping stone, to this new communications superhighway.

The Birth of Transparent Aluminium

In the Star Trek movie “the Voyage Home”, Scotty the chief engineer gave the secret to manufacturing transparent aluminium to a plant manager in the earth’s past. This was done so that the crew could equip their space ship with water tanks big enough to bring humpback whales back from the past, in order to save the earth in the future from a pending disaster. Well, guess what? Transparent Aluminium is now a reality! Aluminum Ox nitride is now being manufactured and marketed by Surmet Corporation under the name AION. Even though it is expensive, this product is already in widespread use in smartphones and other applications where a hard transparent material is needed.

Here is a description of its properties taken from the Wikipedia on Aluminium Oxynitride. “AlON is optically transparent (≥80%) in the near-ultraviolet, visible and midwave-infrared regions of the electromagnetic spectrum. It is 4 times harder than fused silica glass, 85% as hard as sapphire, and nearly 15% harder than magnesium aluminate spinel. Since it has a cubic spinel structure, it can be fabricated to transparent windows, plates, domes, rods, tubes and other forms using conventional ceramic powder processing techniques. AlON is the hardest polycrystalline transparent ceramic available commercially.[2]Combination of optical and mechanical properties makes this material a leading candidate for lightweight high-performance transparent armor applications such as bulletproof and blast-resistant windows and for many military infrared optics. AlON-based armor has been shown to stop multiple armor-piercing projectiles of up to 50 cal.[4] It is commercially available in sizes as big as 18x35-inch monolithic windows.[5]

This new Star Trek Tech will make a huge difference to protect products like smartphones, Tablets, computer screens, body armor, bullet proof glass, windows from hurricanes and much more. This is a really cool new Start Trek Tech. In fact, all of the Star Trek technologies mention in this article and ones from the past have all had significant impacts on how we live our lives. Star Trek technologies are the types of things that once adopted and incorporated into our life, would leave us going through withdrawals if they were suddenly lost.

It is obvious that the human races fascination and love of all things Star Trek is growing even
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after 50. With the launch of the latest Star Trek movie, “Star Trek Beyond” and the pending new TV series called “Star Trek Discovery” coming out in January 2017, people are lining up to get as much Star Trek Tech in the lives as they possibly can. I know that Star Trek is directly responsible for my own love and fascination for computers and it is why I chose the computer industry as my career path at the age of sixteen back in 1971. I just hope that all these Star Trek Technologies don’t come with strings attached like those talked about in the History Channels Ancient Aliens series.

That’s my opinion, I look forward to reading yours.

In this article, I have discussed many of the latest Star Trek technologies that now exist. I have also mentioned many of the previous articles we have published on this subject and provided links to them so that the reader can explore all the Star Trek tech that is now available for our use.

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If you feel your business could use some help with its marketing, contact us at 904-410-2091. We will provide a free marketing analysis to help you get better results. If you would like to read more articles like this, enter your keywords in the search box at the top of this blog. We also suggest reading the articles listed above and by following links listed on the Note’s Page on the blog for the Radio show dated August 9th, 2016. If you found this article useful, please share it with your friends, family, and co-workers. Also, don't forget to plus us on Google+.  

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.


Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”



Olympics Tech in the 21st Century

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By Carl Weiss

Begun in 776 BC in honor of Zeus, the Olympics Games were a competition held every four years that tested an athlete’s ability to run, jump and throw.  While there were fewer events in the ancient games than there are today, one thing remained the same until quite recently: every competition was decided on the native abilities that the athletes possessed.  However, recent developments in technology have changed that basic tenet forever, as athletes and their sponsoring nations use science to give their team the competitive edge. On top of that, the internet has altered the way we learn about, watch, follow and compete in these games. Now add the Internet of Thing and we have entered into a brave new world for the 21 Century Olympics.

Ever since I was a kid, watching the Olympic on TV was a big deal. They only came about every couple of years (alternating between the Winter and Summer Games). Everyone knew that these were the premier sporting contest of the world. All the Major Networks, Radio, Newspapers, and Magazines were honed in on the multitude of stories that would come out of the games.

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Social Media takes Center Stage

Today, we are more connected that ever. We have pre-Olympic coverage that is almost as big as regular pro sporting events.  Athletes have their own websites so you can keep up with their training and progress. You can even donate to their cause via the internet. And it's not just websites. Most athletes have Facebook and Twitter accounts and huge fan bases as well.

Now the TV, Radio, and print media don’t just cover the sporting events, they cover the following of the events and the background stories of the athletes as well. A good example is how the TV networks added whole segments to their broadcast that specifically just covered who was getting the most tweets on any given day. Today, you can actually send direct messages to the athletes via Twitter and Facebook if you're connected to them. This can be a double edge sword for the athletes and messages can be both positive and negative. Some athletes actually have social media managers in place to deal with all the messages.

Enter the Internet of Thing

What we haven’t talked a lot about yet is how the Internet of Thing and hacker figure into the whole Olympic Picture. According to a CBS report, “hacking was widespread at the Sochi Winter Olympic and it's probably a forgone conclusion that the Rio Games will be hacked open season for all who attend. In fact, a CNBC reports headline was - “Experts warn of hacking threat at Rio Olympics” and USA Today’s headline wasn’t reassuring either because it reads: “Officials warn that U.S. travelers to Rio Olympics face hack risk”. We know that
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most Internet of Things enabled devices are not secure and people, both in RIO and worldwide will be glued to their SMART TV, Smartphones, computers and tablets, to stay in touch with the latest that the games have to offer. Unfortunately, this is also a golden opportunity for hackers to invite you into their Olympic Hacker Fest games by sending you phishing email and “special invites to Olympic special programs”! So be forewarned and on the lookout for these new hacker tricks using the Olympics as part of their bait.

The Need for Speed

As far back as the 1950’s technological advances were used to turn the tide in Olympic competition.    The late 1950’s saw the introduction of aluminum skis designed by an American engineer, Howard Head, that could outturn traditional wooden skis.  In the 1960 Squaw Valley Winter Olympics, French skier Jean Vuarnet won the downhill gold medal on skis patterned after Head’s principles and designed by Emile Allais, a former world champion skier.  Buoyed by this achievement, Head kept tinkering with his skis.  As a result, the Swiss national team began using Head skis in 1963.

The latter part of the 1960’s also saw advances in ski boots as another American inventor, Bob Lange of Dubuque, Iowa created the world’s first fiberglass ski boots.  An amateur skier, Lange’s boots got the attention of the Canadian Ski Team whose advice Lange took to heart.  At the 1968 Winter Olympics in Grenoble, five gold medals were won by skiers wearing boots made by Bob Lange. 

The 1964 Winter Games held in Innsbruck, Austria introduced everything from artificial ice making on bobsled tracks, to the use of fiberglass and steel sleds.  More than just a speed enhancer, these high-tech sleds proved more controllable than their older counterparts.  This reduced much of the danger that had been a hallmark of earlier competitions.

Germany’s George Hackl, won a silver medal in the luge during his very first Olympic
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competition in Calgary.  Then he went on to win the gold in 1992 and 1994.  At the 1998 Winter Games held in Nagano, Japan, Hackl again won the gold, but not before drawing protests from both the Canadian and American luge teams, when he sported aerodynamic yellow booties.  Before the 1992 Salt Lake City Games, Hackl again raised hackles by teaming with German Automaker Porsche in order to design a faster sled to aid in his quest to become the first Winter Olympian to win four consecutive gold medals.  However, his high-tech sled was not quite fast enough, as Italy’s Armin Zoeggeler went on to win the gold, with Hackl taking the silver.

98 also saw 18 speed skaters best the Olympic record set in 1994 by US skater Dan Jansen in the men’s 1,000-meter event when they all switched to Clap skates, which added a hinge that connected blade to boot.    That year also saw Dutch skaters who attached rubberized strips to their racing suits in order to reduce wind resistance, take both the gold and silver that year in the 1,000-meter event.

In a game decided by thousandths of a second, going for the gold in many competitions revolves around wind resistance.  Since the late 70’s when skier Steve Podborski first used a wind tunnel to test his equipment, aerodynamics has reigned supreme.  While Podborski’s efforts only brought home a bronze medal, by the turn of the millennium, everybody who was anybody started using space age materials and technology to bring win medals.  In the 2002 Winter Games, Catriona LeMay Doan used a wind tunnel to test the capability of the Canadian team’s racing suits.  In the 2010 Vancouver Winter Olympics saw carbon fiber plates set between snowboards and bindings to allow the Canadian team to make cleaner turns, as a result of which the Canadian team won more medals than any other nation that year.

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Today, wind tunnel testing and supercomputers are used to design everything from bicycle helmets and clothing to high-tech swimsuits that first made their appearance at the 2008 Summer Games held in Beijing.  The suits were said to reduce water resistance in order to cut a swimmer’s time by 2%.  The resulting flap was termed “technological doping,” where only the wealthiest nations need apply.  Indeed, a number of poorer nations have dropped out of technology-heavy competitions such as cycling, rowing, and sailing, citing sticker shock that prevents that precludes entry.

On the other hand, history has shown that tradition can sometimes trump technology.  After the 1992 Olympics that saw Chris Boardman’s Lotus-engineered Superbike takes the gold medal, the International Cyclist Union made an extraordinary declaration.  That year they turned back the clock so that the one-hour cycling record could only be broken on bikes like that used in 1972 by Eddy Merckx.  In 2009, the Olympic body tasked with regulating swimming competitions banned high-tech swimsuits after 94% of medals in the 2008 Beijing Olympics were awarded to swimmers who wore them. 

Speaking of cyber augmentation, amputees have competed in the Olympics

2008 was also the year that Oscar Pistorius went to court to fight for the right to run against able-bodied runners.  He lost the battle at that time due to the fact that the court ruled his prosthetic legs gave him an unfair advantage over runners with no prosthetics. Oscar has carbon fiber blades replacing parts of both legs and feet.

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This changed in 2012 when Oscar Pistorius’s became the first amputee to compete in any summer Olympics. At the 2012 Olympics, held in London, he was able to qualify and compete in the 400-meter race. During his qualifying run, he placed second and ran by some of the other competitors. His real battle was just to be able to compete at all. It took many hearing in front of the Olympic committees to convince them that he should be able to compete. During the games, he knew his personal best was not fast enough to contend for a medal, but it was fast enough to beat many and gain the respects of many other runners.

Where Do You Draw the Line with Technology?

In their quest to bring home the gold, athletes have not proven averse to augmenting their bodies as well as their gear.  Former track star and Olympic gold medalist Marion Jones pled guilty in 2007 to using steroids.  She is hardly alone.  Since 1968, 63 Olympic athletes have been stripped of their medals.  But that still pales in comparison to East Germany who made steroids mandatory for more than 200 athletes from the 1960’s to 1989.  

Fast forward to the 2016 Olympics in Rio which has been rocked by the Russian doping scandal.  Four-time Olympian Paula Radcliffe summed up the angst that continues to taint the athletic world when she stated in a CNN interview, “I feared athletics was going the way of cycling.  The public is in danger of thinking, ‘Can we believe anything we’re seeing?’”

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Of course, when it comes to biotechnology, steroids are just the tip of the iceberg.  There is technology available today that can deliver oxygen directly to the bloodstream via microparticles.  Not only could this technology provide an unfair advantage, but it would prove nearly impossible to detect.  With the advances in artificial joints, tendons, and limbs, will there come a time in the not too distant future when athletes willingly go under the knife to give themselves the competitive edge?  Will athletes be required to undergo an MRI before they are allowed to compete in future games? 

Even more dangerous is the emergence of gene editing technology that can alter human embryos.  While hailed as a potential boon with the potential of eradicating genetic diseases, other researchers have expressed concerns that gene-editing could also have unethical implications.  Just as the East Germans imposed their will on Olympic athletes in years past, will some other country decide to engineer its athletes in the womb all for the sake of national glory?

All I can think of at this point is, “What would Zeus say?”

In this article, I have discussed how the coverage, connections and competition of the Olympics have changed because of technology and the use of the Internet. This article looks at everything from doping, prosthetics to advances in equipment, training, social media connections and the threat of hackers running your Olympic experience. More importantly, it shows how the Olympics have evolved along with our world and the human experience has changed.

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If you feel your business could use some help with its marketing, contact us at 904-410-2091. We will provide a free marketing analysis to help you get better results. If you would like to read more articles like this, enter your keywords in the search box at the top of this blog. We suggest reading; The Hack Attack Is Back and  Trick or Tweet? The Vulnerabilities Inherent to Twitter and All Social Networks  and   If you found this article useful, please share it with your friends, family, and co-workers. Also, don't forget to plus us on Google+.  

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.



Carl Weiss is president of WorkingtheWebtoWin.com a digital marketing agency in Jacksonville, Florida that routinely works with bloggers and other online marketers to grow their business