Where Has Google Glass Gone?

By Hector Cisneros

Courtesy of  commons.wikimedia.org
Anything that Google touches has significance. Even if it's just because they can spend an ungodly amount of money on anything in which they have an interest. It's not only that - Google has a very futuristic view of things. When they purchased YouTube for an unheard of amount of money - a lot of people said they were crazy. Boy, were they wrong. In 2012, Google announced the creation of Google Glass, a prototype wearable computer that was worn as a pair of glasses. They then released a limited edition of the actual product in 2013 and called it “the Glass Explorer” for the tidy sum of $1,500. Most Google products get a lot of attention and this one gave birth to a whole line of copycats and controversy as it launched us into a new era of personal computing. In this episode of Working the Web to Win, we will explore Google Glass, how it started, where it has taken us over the last three years and where we predict it will go from here. So read on and hold on to your glasses as we tackle Google Glass and the new industry it has spawned.

Like many Google launches, Google Glass caused an uproar both positive and negative. The primary reason many disliked the technology when it was introduced was because it had a built-in video camera that could be activated without being noticed. This wearable technology even gave us new phrases like "glasshole" for people who recorded you on video without your permission and expanded the definition of what wearable computing could be. It even made us aware of cloud computing since most of the information accessed and stored using this device was stored in the cloud.

Google Glass from the Past

We have written about Google Glass in the past. In our first article called “Are Google Glasses the
Courtesy of  en.wikipedia.org
Great Game Changer or a Passing Fad?”
, we talked about all the controversy surrounding the use of the product when wearing Glass out for a walk. Many institutions such as theaters were calling for a ban of the product since it made pirating motion pictures while you watched a breeze. We also talked about the high entry level price ($1,500) for a limited edition early model which in essence was a prototype. In other articles like “A Borg in Every Boardroom - Cyber Augmentation for All”,
we discussed offshoots of this technology and how they affect our lives. Things like Google’s foray into Google Contact lenses is covered in the article “Ready to Ware”, These contacts can measure glucose levels in your tears as well as improve visual acuity for those who need readers. In another article, we discussed how we are now coming close to being able to create a function Geordi LaForge, (of Star Trek fame) pair of glasses that allows a blind person to see (read the article called “The Basics of Biohacking”). If you would like a detailed history of Google Glass, you can always check it out on Wikipedia, as it contains a lot of history and useful information as well.
What is Google Glass doing today?

Courtesy of  www.flickr.com
Today Glass-like eyewear is much more widespread and contrary to the beliefs of many, Glass Explorer did not go away. In 2014, Google signed agreements with many eyewear manufacturers to take the Glass Explorer to new levels. In a New York Times article entitled “Biggest Eyewear Company Signs On With Google Glass”, Google and Luxottica announced a multi- year agreement to distribute frames for Google Glass. Since that time, Google has announced that they are scrapping the old Google Glass project for a new one. Google, now called Alphabet, has renamed the project “Aura” and announced a launch date for some time in 2016.

Rumors abound and until we see the product on the shelves, we have to go on what’s been reported in the news. As far as I can tell, this new version is designed more for work than play and will include many upgrades. An article in appcessories from the UK called “Google Glass 2 Release Date, Price News and Rumors” say that the new model will include; No more creepy invasive audio signals, more power, improved prism, better camera, speedier Wi-Fi, a sports edition and more. In another article by “TechRadar” called “Google Glass 2: everything you need to know”, they report that the new Glass 2 may not even be a pair of glasses. The article states that it may be an “Adjustable Display Mounting”, will use an Intel processor, will have a hinged design, making it foldable and improving water resistance.

Where is Google Glass headed?

From all the speculation and evidence I have seen, Google Glass, Aura or whatever it ends up being called, is going to be geared more for business than personal use. Right now the cost, which is speculated to be around $1,000, will relegate it to those individuals who have money to burn or can show a strong ROI for its usage. It looks like Google is targeting military, law enforcement, the medical industry and engineering entities to start with.

Courtesy of  www.flickr.com
What other products has Google Glass inspired?

Contrary to popular opinion, when Google Glass was announced back in 2012, it was not the first product of its kind. In fact, we found that there were people who created DIY prototypes of this tech well before Google Glass. However, having said that, few companies have inspired more development of the coolest things than Google. The sale of Google Glass inspired many startups to jump onto Kickstarter and other Crowdfunding sites to raise money to take advantage of this new emerging technology. It also inspired some large corporations to jump on the bandwagon as well.

Companies like Sony, Epson, and Zeiss have all jumped into the fray. Much lesser known startups like Vuzix, Alto Tech and LAFORGE have also jumped on this tech trend and have come up with some very competitive products that can give the current version of Google Glass a run for its money. In an article by “WAREABLE” called “The best smartglasses 2016: Sony Vuzix and more”, you will get a good rundown of some of the biggest contenders for the best smartglasses tech. Another article that
Courtesy of  www.youtube.com

lists a different set of players, was an article I read from “readwrite” called “Five Face-Saving Alternative to Google Glass”.  Many of the designs tend to follow in Google’s footstep in that they create a wraparound wearable computing device that doesn’t look like glasses! Others have created bulky frame glasses or clip-on devices that strap to your current glasses. Many of these new devices tie into your smartphone or smartwatch for computing power or control, making them in some instances smaller and less intrusive. Some of the inexpensive smartglasses I have seen just have either a camera, an mp3 player or both, built in. These devices can be had on eBay for under $20.00. In fact, a quick search on eBay will bring up about a 1000 listings for smartglasses!

Some Stand Out Products to Look at

Of the many smartglasses I researched, a few really stand out for me. One of these is Zeiss Smart Lenses, they look like glasses. An article in “Wired” called “Zeiss Smart Lenses Get Right What Google Glass Got Wrong” says it most eloquently - This isn’t Google Glass. This isn’t Hololens. This is a pair of ordinary glasses—they’ll even work with a prescription—with extraordinary tech hidden nearly invisibly inside. And that may be the smartest thing about them.”

Another standout product that I felt was exceptional, was from the startup company LAFORGE. Their home page provides a vivid example of their product and how it looks like regular glasses. These glasses can be prescription eyewear and can display notifications from your smartphone in the glasses field of vision. They say that their product is “Augmented Reality eyewear with a normal look”.

The last product I felt was worth highlighting was “Cool Glass”. This is very much a Google Glass look-a-like (if not a knockoff). It retails for around $500 and is about as close as you can get to the original Google Glass explorer in look and feel.  In an article by “PC World” called “Meet Alto Tech’s Cool Glass; a vastly cheaper alternative to Google Glass”, it states that “Sure, it looks almost identical. The name’s nearly the same. But Alto Tech representatives said that it developed a custom fork of Android to power it, and that the applications it developed were proprietary. (There’s an SDK for developers to tap into, too.)
But I’ve used Glass, and unless my memory deceives me, Cool Glass offers nearly the same experience at a fraction of the price: $500, specifically, versus the $1,500 Google originally charged for Google Glass. Unfortunately, Cool Glass is being sold into the Chinese market—although company representatives said they hoped to bring the device to the U.S. this April.”  One of the neat features of this product is that it can clip onto your existing glasses, even sunglasses. I think this product will sell well in the U.S., if it’s not 
already on eBay!

The Future - My Predictions

Right now the idea of a Google Glass evolution from Alphabet that is built for the masses is still a pipedream. I do see an immediate use for law enforcement and the military. That doesn’t mean that the well to do won’t be buying and using these devices. They will! However, the masses will be snapping up the Google Glass look-a-likes and knockoffs or buying the other alternative that provide lesser versions of augmented reality. The real reason that I believe we will be slow to adopt this technology will be the lingering question of invasion of privacy. For many this is a product that can record everything that’s going on around you, since a lot of people hate being photographed or videoed. Heck, there are cameras everywhere right now! Most of the world’s population carries smartphones already! Do we need cameras attached to our faces to record everything in our daily lives?

Invasion of privacy, or the next level of cybernetic enhancements, that’s the big question people will have to answer. Are we willing to accept smartglasses as visual sensory augmentations in our everyday lives? Or, will new laws be implemented to relegate these devices to the police, the military and business usage?  We will just have to put on our glasses and wait and see!

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In this article, I have discussed how the launch of Google Glass technology has propelled us down a winding road that is now filled with many players. This article provides a brief history of Google Glass, updates on the release of Google Glass 2 (aka Aura) and a comparison of the many Google Glass alternatives including some that look just like regular glasses. It further discusses the remaining issue of invasion of privacy that has hindered the adoption of the original Glass Explorer as well.

If you feel your business could use some help with its marketing, contact us at 904-410-2091. We will provide a free marketing analysis to help you get better results. If you found this article useful, please share it with friends, family, and co-workers. You can find articles on this and other subjects by typing in “Google Glass” or your desired search term in the search box at the top of this blog. I recommend reading “Are Google Glasses the Great Game Changer or a Passing Fad?”“Ready to Ware”,  and “The Basics of Biohacking” for starters. Also, don’t forget to plus us, on Google+.
If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.

Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”

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To Autoblog, or Not to Autoblog? That is the Question.

By Danny Murphy
Courtesy of Wikipedia
Everyone knows that nothing worthwhile can be accomplished in a hurry.  Yet when it comes to working the web, everybody is always looking for shortcuts.  Case in point: Autoblogging. It takes time to create worthwhile blogs. A good blog post can easily take 4-hours or more to create. The time depends on variables including the length of the post and the research required. In today’s frenetic workplace, with information coming at people from every direction, time is a precious commodity which can be hard to find.
Autoblogging purportedly can generate content for a blog automatically. Doesn’t that sound great? All you have to do is find a good program, set it up, and watch the prose spill forth like magic! Here’s a promo paragraph for Autoblog, a popular autoblogging plugin for WordPress.
Courtesy of
Wikimedia Commons
“In this kind of plugin, you can easily post standard posting in your WP site from the RSS feeds. When you decided to make use of this plugin in your WP site, you can be sure that you will be astounded with its exceptional benefits and features. It is very important that you know first the features of the plugin that will suit your needs.”
That was probably written by whoever produced the plugin. Although those are complete sentences in English, it’s not proper syntax. (Maybe it too was written by a bot.) There’s no reason to think that the content produced by the plugin would be any better than the promotional material written about it. In fact, material produced by the plugin is likely to be of a lower quality.
If you think this type of writing will make your clients and potential clients happy and entice them to do business with you, then autoblogging might be the answer for you and your organization. However, you should be prepared to be disappointed.  
Autoblogging isn’t blogging. It’s plagiarism.
Courtesy of Wikimedia
Autoblogging software gathers material together from a variety of sources and regurgitates it as blog posts. So what’s the problem?  Autoblogging doesn’t create original content. It takes existing content from RSS feeds, mixes it all up, and repackages it. This is what’s known as plagiarism.
So what’s the big deal about plagiarism? For many people, it’s not a problem at all. If a little plagiarism can help a person to get the job done more efficiently, many regard it as a good thing… until they get caught. Getting caught changes things. If you’re a celebrity, politician, or if you work in a business where little things like ethics matter, your reputation can be tarnished forever.
But let us suppose that ethics don’t matter. Another big drawback of autoblogging is that the content on your blog will be nothing but copies of previously published content that can be found elsewhere. If you have Autoblog software “write” articles for you, there’s a strong possibility that dozens, or hundreds, or thousands of other “writers” may be posting exactly the same articles or articles that are very similar.  
The search engine spiders know where that content originated. The search engines are continually adjusting their algorithms to weed out the junk and reward producers of the best content with high rankings. The blogs where content appears first are the ones that get the juice in the form of high rankings in search.
If you’ve done the work to get to page one, the search engines may move you down or even eliminate you due to duplicate content that has been previously posted elsewhere. You could easily go from having a highly ranked website to having one that’s difficult to find.
Is Content Still King?
Courtesy of Wikimedia
People say that content is king these days. The truth is that there’s a ton of bad content out there and it is definitely not king. Bad content will not help you build your audience or get new business.  It doesn’t take long for most people to see whether content is good or bad. Taking bits and pieces from RSS feeds and whipping them together simply won’t produce good content. Bad content wastes people’s time. Nevertheless, autoblogging is producing prodigious amounts of bad content.
On the other hand, good content is useful to readers and it is enjoyable to read. Good content is king and it can certainly set you apart from your competitors. To be good, content has to be original, well-written, and useful or entertaining to readers. For the best payoff over time, it’s a good idea to produce content that is “evergreen” meaning that it will stay relevant and useful. High quality, evergreen content can continue to pay off in traffic for six months, a year, two years, or more.
Courtesy of Wikimedia Commons
So what can you do to maximize your skill so that you produce good content? My first recommendation is learning about writing. There are many blogging courses out on the web. E-zineArticles.com online offer one I like and Copy blogger blog  offer lots of articles to learn about blogging as well. We developed a blogging course that we use to sell. Now we use that course to help our clients become better bloggers. We provide it free when a company signs up for our Team Tech subscription”. Team Tech provides blogging and marketing coaching for business owners where we help them engage in effective content marketing. Team Tech also provides guaranteed blog growth and distribution using our proprietary distribution methodology.
Another thing any business owner can do is create their own Blogger blog. Blogger is free and is owned by Google, so you automatically get more Google juice. It’s relatively easy to learn and there is a lot of free training available for learning how to use it. There is no substitute for creating a unique and original article with you as the author. Producing a high quality an authoritative blog post essentially proves you add value to the world! If you’re an expert in your industry, share your knowledge and gain real credibility.
Courtesy of Wikimedia

You say you don’t have strong writing and grammar skills? You don’t have to. It’s the 21st century! Programs like Microsoft Word 2016, Ginger software and Grammarly can eliminate most grammatical and spelling errors. They can also help you improve sentence structure and much more. Ginger software will even read your article back to you which I find a big help for improving readability. When you couple a good understanding of what makes a good article and add good spelling and grammar, your 90% there. The rest is just practice.
Don’t have the time to do all of this learning, practicing, or acquiring software to help you write? Then get some help! Outsource this task to a professional. A good blogger is worth their weight in fine, recyclable, high-quality content. Many will ghostwrite in your name as well. When you calculate the cost in time and dollars, you may find that this is a very cost effective option. We actually do this for our clients and will even create and publish a book in their name once we reach the critical number of articles that becomes the foundation for their book.
Courtesy of Wikimedia Commons
The truth is, blogging is not a science, it is an acquired skill and art form that is only as good as the person doing the writing. Currently, no amount of artificial intelligence is capable of emulating this skillful art form. The word Autoblogging is actually an oxymoron since no such program can actually create a real and useful blog post. Some people in business seem to believe that Autoblog content, even if it’s bad content, is better for business than no content at all. To that, I leave you with a quote from “the Bard.”
“You speak an infinite deal of nothing.” William Shakespeare
Many business people simply don’t have the time or the skill to produce good content. The solution for that is called outsourcing. As with autoblogging, you need to choose your ghostwriter with care.  The last thing you want to do is hire a blogger for five or ten dollars per post who speaks English as a second language. As with so many other things, when it comes to quality content, you only get what you pay for.
Working the Web to Win produces and distributes blogs for businesses.  If you are looking for a shortcut that not only works, but is guaranteed to produce results and that will enhance your online reputation, contact us today. We can be reached, Monday through Friday from 9 AM to 5 PM at (904)-410-2091 or writing us at hectorc@workingthewebtowin.com. You can also stay in touch by filling out the form at the top of this blog to receive our weekly newsletter.

In this article, I have provided current information on the usefulness or lack thereof for Autoblogging. This article provides the relevant information any business owner needs to make an informed decision on whether to blog or Autoblog. Along these lines, other practical information is provided to help anyone new to blogging follow a road map to success.
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If you feel your business could use some help with its marketing, contact us at 904-410-2091. We will provide a free marketing analysis to help you get better results. If you found this article useful, please share it with friends, family, and co-workers. You can find other articles on our blog by typing in “blogging” or your desired search term in the search box at the top of this blog. I recommend reading Blogging Secrets of the ProsBlogging as a Business,  and Learning the Tricks of the Trade – Part 2 of Blogging 101 For starters. Also, don’t forget to plus us, on Google+.
If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.

Danny Murphy is the Lead Blogger at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also the author of Humor 101: How to Tell Jokes for Power, Prestige, Profit, and Personal Fulfilment which is available from Amazon on Kindle. In addition, he is the Executive Director of the Ementia Institute, which is doing groundbreaking research on mental illnesses due to overuse of electronic devices. Finally, he is running for Congress. His slogan is Make America Laugh Again.

What Yogi-ism’s Can Teach You About Marketing

What Do Yogi-ism's and Marketing have in common?

They can both teach us a thing or two about winning.

Courtesy of  en.wikipedia.org
By Hector Cisneros

You know, it never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained”. The reality is, the only time that the “least effort could produce the most gained is if more effort was misplaced.  There are hundreds of these phrases - for example; clearly misunderstood, act naturally, seriously funny, definite maybe and many more. Not all the statements in this category are necessarily moronic. My favorite sayings come from a much-beloved character who played baseball for the Yankees as well as managing the Yankees and the Mets. His name is Yogi Berra, and many of the sayings that came out of his mouth were just as profound as they were oxymoronic. I often think about some of his sayings when people ask me a question about their marketing strategies. In this episode of Working the Web to Win, I am going to use a number of Yogi’s quotes to make important points regarding how business people often go astray when making their marketing plans. So without further ado, let’s take a look at my favorite Yogi-isms and how I see them relating to marketing strategy.

When you come to a fork in the road, take it.
Courtsy of  commons.wikimedia.org
A lot of the business people who come to us do so because they are lost! What I mean by this is that they try things without really giving the marketing process any serious thought. They will run a pay per click campaign, TV, Radio or newspaper ad because they heard it could produce results. Often they hear this either from a sales rep or worse second had from a business associate. This type of marketing is no different than gambling. Effective marketing requires effort, thoughtfulness and lots of testing. Preferably strong A-B testing. This is true whether you’re talking about a website, TV spot, or newspaper article. The messages, images, call to action and offer need to be thoroughly tested. The truth is if you don’t plan, you plan to fail. If you have no goal, any result will do. If you don’t know where you’re going, any path will take you there. So when you come to the fork in the road, don’t just take it - put forth a real effort to succeed. Do your planning and testing first and then pick your road. You will also do better and your bank account will appreciate it.

You can observe a lot by just watching.
Courtesy of www.flickr.com
More often than not, we have new clients come to use with little or no knowledge of how their marketing is performing. This is not just TV, Radio, Billboard or print advertising that I am talking about. It’s also true of their internet marketing. This really seems so crazy because the main reason for using internet marketing is that you can track almost any action that takes place. I know most use it because most of the fish are biting on the internet, but engaging in online marketing without setting up tracking and analytics is suicidal. Even old school analog marketing can employ tracking. For example, your TV, Radio or Print ad could drive people to a URL, or have a special phone number, or special coupon code. I even see many TV and print ads using QR codes to drive people to special landing pages that track leads and sales. All the top social media sites have built in tracking and analytics both for their organic traffic and their pay per click ads. The truth is, most small businesses just don’t take the time to observe what the traffic is doing. Most of their decisions are made by guessing or feeling and emotions instead of “just watching” what they really need to see. Yes, you can learn a lot by observing if you take the time to just watch!

It ain't over till it’s over.
Courtesy of  de.wikipedia.org
Marketing is a long game. If a person commits to success, takes the time to learn what is needed, and then takes the time to plan and execute that plan, they will win a lot of campaigns. The game isn’t over until you quit. Quitting is not an option for any business person who wants to be successful. This doesn’t mean that sometimes you have to abandon faulty ideas, products or services. The truth is, you have to adapt and evolve because our world evolves.  Businesses evolve, the competition evolves, and the rules change. This forces you to adapt. Change your methods, your goals and strategies. Your business and marketing plans must evolve if you wish to win the game. But make no mistake, marketing and business are a long game, and it ain’t over till you say it’s over!

It's like déjà vu all over again.
Courtesy of  commons.wikimedia.org
One of the strangest thing my business partner Carl and I see is business people making the same mistakes over and over again. It’s as if they are stuck in some kind of loop. I’ve seen successful business owners spend 15 to 20 thousand dollars’ month after month on a marketing campaign like pay per click, even though they aren’t getting a reasonable return on their investment. What’s even crazier is that this type of marketing doesn’t normally come with a long term commitment. They can quit at any time. When asked why they continue to throw money at marketing that is not working, the owner will usually say something like “it used to work well’ or “I need to stay in the public eye or the phone won’t ring at all”. The reality is that marketing can be an objective endeavor. You can take advantage of the trends you see over and over again. On top of that, you can learn to see the trends if you are using the tools available to track these trends. Use your tracking and analytics to find trends and take advantage of them. You will be glad you did, and you too will be saying it’s like déjà vu all over again all the way to the bank.

No one goes there nowadays. It's too crowded.
Marketing is like war and you can use battle strategies to win campaigns. One of our favorite
Courtesy of  en.wikipedia.org
strategies is hit them where they ain’t! Many marketing venues are crowded with competitors. This is true for word of mouth marketing as well as internet and old school analog TV, radio, billboard or print. If you’re going to a face to face networking event and you have more than one competitor there, your chances of successfully reaching your goals are much harder to achieve. It's an uphill battle because you have to differentiate yourself and also get all the other element’s right as well (message, call to action, imagery, offer etc.). Here are the facts. If your primary competition is strong in pay per click, you need to be in organic search. If your competition is strong in organic search for their website only, you need to concentrate on producing high-quality videos, blogs, and social posts so that you will be strong where they aren’t. A great byproduct of this strategy is that well-optimized videos, blogs, and shared social posts can show up in organic search on page one - especially if optimized for long-tail keywords. Fighting a strong opponent in a crowded marketing medium is not a strategy for success. If you win, it will cost you two to ten times as much as hitting them where they ain’t. Beat the competition by avoiding a crowded marketplace. Be the smart business owner who knows not to go where it’s too crowded.

Never answer an anonymous letter.
Courtesy of  commons.wikimedia.org
If you’re into email marketing, make sure your emails are going to opt-in groups. Sending email blasts and newsletters to people who don’t know you will only get you in trouble. It’s against the law to send an email to unsolicited people. It’s called spam. Even though spam abuse is widespread, it's no excuse for any business owner to use it as a marketing practice. This is especially true since you have lots of options for doing email marketing correctly. You can buy opt-in lists, you can build them yourself by asking for email addresses in your promotions. Heck, often time all you have to do is ask. Most retailers now ask for your zip code and email address. Most people will cough up an email address if they feel they will get something of value in return. It's up to you to make sure you provide that value. No one wants to be spammed and most will never answer an email from someone they don’t know.

A nickel ain't worth a dime anymore.
Courtesy of  en.wikipedia.org
Your nickel ain’t worth a dime anymore. Heck, a dime ain’t worth a dime anymore either. Every year marketing costs keep going up. AdWords campaigns become more competitive driving cost up. As old school marketing shares shrink they cause TV, radio, and print advertising costs to go up. Inflation causes advertising to go up. The rules keep changing which raises the cost of labor, which increases the cost of social media marketing. This forces smart business owners to explore new marketing venues looking for bargains. This is where a dime will be worth a dime and in some cases two nickels. Make sure you get competitive bids from competing vendors. Go through the trouble of comparing the costs of different media venues. If you don’t have time to do this, get an agent of record and let them do it for you. If you want your money’s worth, make sure you’re getting two nickels for every dime you spend.

Baseball is 90% mental and the other half is physical.
Courtesy of  en.wikipedia.org
Marketing is 90% planning and the other half is execution. You need to think first, test your message, discover what works and then execute it over and over again. If you haven’t gone through the exercise of testing the message, images, call to action, offer and the media you are going to employ, then you’re just swinging at every pitch. As in baseball, understanding the fundamentals is important. You also have to acquire specific skills. Most of these skills require you to learn some type of technical platform, like AdWords, Facebook Ad manager, or Google analytics. You also need to understand design, layout or programming skills such as HTML or CSS. Not having learned these skills or acquired the specific marketing knowledge puts you at a distinct disadvantage. Don’t expect to hit a homerun until you master these skills. Business and marketing are games of skill. Most of your success will come from your mental efforts, the other half is just physical.

Courtesy of  en.wikipedia.org
Somebody's gotta win, somebody's gotta lose, just don't fight about it. Just get better.
As I mentioned earlier, marketing is like a long game. You have to have the stamina to stay in the fight long enough to figure out what really works, to practice your trade, perfect your product, pitch and message. Somebody will win, somebody will lose. Concentrate on getting better. You will learn a lot more from your mistakes than from your successes. Be ready to go the distance, because somebody is going to win and it might as well be you, but only if you’re willing to get better.

In this article, I have provided several of my favorite Yogi-isms that are analogies to common marketing mistakes many business owners often make. These analogies will help the reader avoid these common mistakes and will help them be more successful in their marketing efforts. The nine Yogi-isms used will teach the reader what behaviors to avoid and what marketing methods to adopt in specific business situations.

If you feel your business could use some help with its marketing, contact us at 904-410-2091. We will provide a free marketing analysis to help you get better results. If you found
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this article useful, please share it with friends, family, and co-workers. You can find other articles on our blog by typing in “marketing” or your desired search term in the search box at the top of this blog. I recommend reading 
Marketing 101 – What you need to Know before Buying AdvertisingWhat Every Business Needs When it Grows Up, How to Get Fish to Jump in The Boat - A Social Media Analogy and Seven Habits of Highly Successful Internet Marketers For starters. Also, don’t forget to plus us, on Google+.

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.

Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”

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