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Working the Web to Win is dedicated to helping businesses navigate the ever-changing & unforgiving waters of the World Wide Web. You'll find answers to questions on SEO, Social Media, Video Marketing, Blogging, Content Marketing, Internet Security & much more.
Send in the Clones - What Every Business Owner Needs
By Carl Weiss
A few years ago there was a movie with Michael Keaton call "Multipilicity" where Keaton plays a guy who has too many tasks to complete and not enough time to get them done. His solution is to have himself cloned and have the clone take care of one of the takes. The movie was hilarious as we see Michael clones have the same issues as he has so they decide they too need help. Soon the first clone decided to get a clone help too and you end up with clones of the clones and a watered down Michael Keaton personality.
Teams Win in the Search Engine Game
By Carl Weiss
I often use analogies when I talk about advertising and marketing. Words like war, battle, game and winning all come to mind. Like most Americans, I enjoy a good football game. The rules are well-defined. We have professional referees keeping the game honest and of course, you have the players and their performance that makes winning or losing happen. In contrast, the search engine game has unpublished rules, Google is the referee throwing hidden flags and there are lots of players are trying to cheat the system.
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| Courtesy of Wikimedia Commons |
21 Century Email - What's New, What Works, What's Scary
By Carl Weiss & Hector Cisneros
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| Courtesy of pxhere.com |
Since WWW also stands for the Wild , Wild West, we can think of email as a major hero/antihero that has popularized the internet. While email has been a godsend and a money saver for business, at the same time it has cost us billions and has made many of us really really mad.
The Future of Web Video – Candid Camera for Everyone
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If you were born in the 50s, you remember the TV show Candid Camera. It always had funny clips of people doing crazy stuff of saying funny things. It was an immensely popular show. TV continued to evolve through the 60s, 70s, and 80s, but when the 90s rolled around, something new happened: the Internet. At first, video was not big on the Internet because connections speeds were too slow. However, by 2000, speed was no longer and issues and video started to take off.
New Year, New Internet Rules
By Carl Weiss
Another year has come and gone and WWW still means The Wild, West West for many of you. I hope you got your end-of-the-year celebrating out of the way because I’ve some news for you. Since the world didn’t come to an end on December 21st, we are all going to have to keep pace with the changes that are in the works for 2013. When it comes to the World Wide Web, don’t expect business as usual in the coming year. So if you are in the “Forewarned is forearmed” camp, here are the five online areas you need to stay focused on in 2013.
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| Courtesy of AF-Mil |
Hector The Connector's Social Media Marketing Predictions for Next Year and Beyond
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It’s almost 2013 and what a wild year, it’s been. We had people predicting the end of the world. A wild and woolly presidential election and Social Media has ushered in so many changes that you have to step back just to try to get the big picture. Speaking of big, last year I predicted growth and lots of it. I made several predictions about specific big-time players and I was right 100% of the time. This year things are wilder than ever. If you use Facebook, Twitter, LinkedIn, Google+, YouTube or Pinterest, you are going to want to read this blog. So let’s get started with the connectors Social Media Marketing Predictions for 2013.
The End of Conventional Advertising as We Knew it Would Be
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| Courtesy of Flickr |
With the Mayan Prophecy of 12/21/12 only days away, I thought we would take the time to talk about how the Internet has already changed the world as we knew it. In fact, when it comes to life as we know it is irrevocably altered, there isn't much that can hold a candle to the World Wide Web. Think about it, the Internet is less than a quarter of a century old, yet it has infiltrated every facet of humanity, from telecommunications to computers, from newspapers to books to televisions, from yellow pages to the postal service. Even automobiles and medical devices connect to the web.
Is Google Calling? Or is it Someone Else?
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| Courtesy of Flickr |
Recently our company was
approached by one of our clients who held in his hand a printout of a form
letter he had been spammed with that read as follows:
Hi,
I recently visited your website, “www.abc123xyz.com”,
during a routine
survey of sites which may be capable of higher search engine performance
through Search Engine Optimization (SEO). Efficient SEO brings
an increase in online sales or leads. I hope this information may be of
use to you, if not then I
So, here's a summary of my findings on your site:
So, here's a summary of my findings on your site:
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