For
all intents and purposes the Internet has been in existence for 20 years. During
that time, the entire world has literally been at our fingertips online. But has the advent of the World Wide Web made
people smarter, or has it truly made us dumber as we become more reliant on having
access to all kinds of information at the click of a mouse? In today’s blog, I will look at how the Internet
has affected us as a species, as well as examining whether it appears to be helping
or hurting our intellectual evolution. I
will also delve into the rise of web-enabled “smart devices” that will soon be taking
control of everything from our appliances to driving our cars.
Caution: Slippery Road Ahead
As
I entered the office building where I work, I spied a young woman who works in the
office across the hall coming down the stairs.
Wearing high heels with her head canted forward, she was looking at her smartphone
and texting as she descended the staircase.
“You’d
better be careful before you wind up taking a tumble,” I told her as she made her
way through the lobby.
“Not
to worry,” she responded without looking up from her phone. “I do this all the time.”
“I
know,” I shot back. “That’s what I’m worried
about.” As she headed toward the exit, I looked back to see if she ran into the
door, as well as wondering whether I was the only one who seemed to realize that
the world is becoming an increasingly impersonal place?
Maybe
it’s a generational issue, but I remember a time when people weren’t so absorbed
in technology that it became a hazard to their health. I also remember when people took the time to meet
and talk without having to bring their technological ball and chain with them.
Think
about it, the same technology that puts the world at our fingertips has actually
caused our species to become more and more isolated. Between texting, social networking, chat rooms,
home delivery apps and virtual worlds such as Second Life, it is now possible to
avoid interpersonal contact altogether. (Any
parent of a teenager will agree with this conundrum.) What’s even worse is that technology has insinuated
itself into practically every corner of modern society. If you don’t believe me, go to a restaurant or
coffee shop and see how many people are either texting or surfing the web while
they eat, even if they have a dining companion sitting across from them. Most people refer to this as multitasking. I call it rude.
Besides,
research has proven that multitasking isn’t helping us as a species. It’s hurting us. Everyone from Stanford Professor Dr. Clifford
Nass to Michael Gazziniga, Director of the Sage Center for the Study of the Mind,
agrees that multitasking negatively affects everything from attention span and writing
quality, to task completion and brain function.
“Stanford researchers compared groups of
people based on their tendency to multitask and their belief that it
helps their performance. They found that heavy multitaskers—those who multitask
a lot and feel that it boosts their performance—were actually worse at multitasking than those who like to do a single thing at a time. The frequent
multitaskers performed worse because they had more trouble organizing their thoughts
and filtering out irrelevant information, and they were slower at switching from one task to another. Ouch.”
What’s
even more alarming is that the study found evidence that persistently heavy multitasking
was shown to actually lower IQ scores by up to 15 points.
(Score Internet 1, Evolution
0)
Far
from pushing a “down with technology” agenda, when the Stanford research was performed,
it was assumed that there must be some advantage to multitasking. So they set out to find it.
In the tests, the researchers created two groups
of students, those who heavily engaged in media multitasking and those who didn’t. Each group was then given a series of exercises
to test everything from pattern recognition and organizational skills to their ability
to filter out irrelevant information. To
their surprise, the research indicated that the more heavily students engaged in
multitasking, the worse they did at these tasks. Puzzled at why the multitaskers did so poorly,
the researchers thought that maybe they excelled at switching from one task to another. So they tested this hypothesis only to conclude
that once again, the light multitaskers outperformed the heavy multitaskers.
"They couldn't help thinking about the task they
weren't doing," Ophir said. "The high multitaskers are always drawing
from all the information in front of them. They can't keep things separate in their
minds."
So
profound were the discoveries made in this study that it led the researchers to
wonder if it was the Internet that had somehow interfered with the cognitive function
of the brains of students who were heavily into multitasking, or if they were in
fact born with an inability to concentrate.
Either way, the heavy multitaskers, by exhibiting an inability to filter
out irrelevant information were clearly at a disadvantage. Even more alarming, some of the heavy multitaskers
also exhibited the same physiological symptoms as drug addicts. In other words, the more they multitasked, the
more electronic stimuli they craved.
Can You Say Crackberry?
Digital
addiction is nothing new. Ever since video
games were introduced back in the 1970’s a percentage of the population has espoused
a propensity to playing until they dropped.
Back then to feed this Jones meant lining up with quarters at the local arcade
or locking yourself in your bedroom to play game consoles until your parents dragged
you downstairs for dinner. But with the advent
of the smartphone, the ability to feed your need at any time and place means that
a much higher percentage of the population is psychologically addicted to tech in
one form or another. This is creating a problem
for many.
“Benjamin Wong, a counsellor at Richmond
Addiction Services, said he works with individuals between the ages of
12 to 25 and their families to support them in dealing with digital addictions —
when they just can't separate themselves from a screen, be it a smartphone, computer
or gaming device.”
Just
like drug addicts, the effort to break a digital addiction takes a lot of time
(as much as a year). It also isn’t relegated
merely to Millennials. Even Baby Boomers
can get hooked on tech. And the tawdry road
that leads to digital addiction is a more slippery slope than that experienced by
devotees of illicit pharmaceuticals. As opposed
to back alley deals, digital addiction can be as simple as accessing your favorite
social media site.
"Just imagine that Facebook is like a digital water cooler.
I was drinking A TON of water every hour," he wrote. "Although I'm not
a neuroscientist, I'd venture to say that what was happening was related to my Dopamine
levels--when I was checking status updates on Facebook, my brain was rewarding itself
with Dopamine; when I wasn't, and Dopamine levels dropped as a result, I started
'jonesing for a fix.'"
Jonesing
for a Facebook Fix? You heard that right. You and the 700,000 other people that read Jason’s
essay. Is it any wonder that professionals,
including the National Institutes of Health are becoming increasingly concerned
over the deleterious effects of digital addiction. While Information Addiction Disorder (IAD) is
still not listed as an official psychiatric disorder, its counterpart, Internet
Gaming Addiction was added in 2013, (better late than never).
(Score: Internet 2 Evolution:
0)
As
our wired world continues its march toward technological domination, far from being
an isolated incident, IAD will continue to spread as the Internet becomes available
to more and more of the world’s population. (Google is building blimps that are
intended to bring the Internet to isolated parts of the world.) To make matters
worse, a new age of internet-enabled appliances, clothing and devices such as cars
are going to inevitably make inroads into a number of areas that were once thought
exclusively the domain of human beings.
While
I could wax apocalyptic about how smart houses, clothes, cars and appliances are
going to lead to the disintegration of what’s left of society, I think I’ll let IDG Enterprise CEO Mike Friedenberg chime in
with his post on cio.com:
“I look back at the time my
parents taught me how to parallel park, and it's a very fond memory. Now all you
need to do is push a button and your car will parallel park itself. Makes me wonder
what our lives will become. Is the future really about pushing a lot of buttons
to get things done?
Attending the Consumer Electronics
Show this year, you would have thought it was the Year of Smart: smart homes, smart
cars, smart fridges, smart forks and spoons, smart watches, smart TVs, and even
smart toilets. All of these devices have the ultimate goal of tracking, storing,
analyzing, optimizing and educating us humans on how we can be better, healthier,
fitter or smarter. It was all a bit overwhelming. If only everything that happens
in Vegas really did stay there. ”
(Score: Internet 3 Evolution:
0)
My partner Hector told me about the new Terminator movie where it depicted a possible scenario of our not too distant future. In this future, everyone was wanting and waiting for a single operating system called Genesis. This new OS would run every machine and appliance that we use. The reason people wanted this change was so that it would make it easier for us to learn and use these devices. However the new OS in the movie was actually the artificial intelligence called Sky Net - poised to take over the world and kill off most of the human race. This is not too different from the doomsday proclamations as those issued by the likes of Elon Musk and Stephen Hawking concerning the emergence of artificial intelligence.
There is no doubt that the Internet has allow us access to vast amounts of information and given us a huge knowledge base to draw from. With this the huge amount of knowledge also come a vast amount of responsibility. As to whether the Internet is going to wind up making us smarter or dumber, all I can say is this - that if society takes just a few more steps toward technology, it’s probably going to be game, set, match as far as human evolution is concerned.
----
In
this article I have discussed how the improper use of the internet has created
a large segment of tech addicted humans worldwide. I provide real studies that show
how multitasking people preform much worse than those who don’t multitask and
how people actually show withdrawal symptoms when access to their social
networks are not available.
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Carl
Weiss is president of WorkingtheWebtoWin.com a
digital marketing agency in Jacksonville, Florida that routinely works with
bloggers and other online marketers to grow their businesses.
