What Are the Most Cost-Effective Marketing Channels Available Today?

Courtesy of Flickr

By Hector Cisneros

When the economy is booming, marketing your business is easy. Just about anything you do will produce some positive results. But what do you do when the economy heads south? How do you know what will be the best venue for your marketing money? What happens when every customer is researching the internet 19 ways from Sunday, even while shopping in your store? How do you determine where and how much to spend on marketing when no one seems to be buying? In this episode of Working the Web to Win, we will explore answers to these questions and more. We will provide the listener with a system to follow that maximizes their return on their marketing investment by helping them choose the best marketing channels for their available budget.

Does Ransomware Make you Want to Cry?

How Hacker Threats are Turning the Internet into a Financial Minefield

Courtesy of Wikimedia Commons

By Hector Cisneros

Every year since 2011, we have been writing about the tremendous threat that internet hacking poses. The number of hacks has continuously gone up every year since then. The financial cost has skyrocketed, and the number of lives this menace affects is mind boggling. In this episode of Working the Web to Win, we will cover how this threat exploits your digital life, we will explore new ways to protect yourself, and we will provide a checklist of items that must be deployed to stop these hack attacks in their tracks.

Is It time to Cut the Cord on Cable and Satellite TV?

By Hector Cisneros

Courtesy of  Flickr

I have heard it said that “life is short and then….” You fill in the blank! As an advertising executive, I strive to understand the motives of consumers. What drives us to do things in life? What are our wants and desires? As humans, we have many things that drive us, and our wants and desires can be endless. Having said that, I know that most of us value time and money the most, (I’m excluding love and our survival needs for food, water and air because they are subjects for another story).  Many value money because it is a universal means of exchanging goods and services. But, there is one thing that everyone values more than anything else, and that is time. Time can only be spent once, and it is very hard to extend your time of play when you’re getting close to game over.

This brings me to my point. Today’s broadcast TV market is shrinking, not because people are addicted to their digital devices. They are switching to watching their digital devices because it saves them time. It also provides them a better way to control and allocate their time and money. It puts them in charge of what, when and how they watch TV! In this episode of Working the Web to Win, we will explore why, when and how to cut the cable and satellite TV cord so that you can watch TV anytime you want, (and save some money along the way).  So, put down your remote and get your scissors out so that you too can cut the cord and watch digital TV on your own terms.

Top Tips and Tools to Make Your Next Online Presentation Sizzle

By Hector Cisneros

Courtesy of Flickr

Have you ever wanted to know how to expand your reach, audience and customer base? Most of us who engage in word of mouth networking know that doing a presentation in front of your networking group is a great opportunity to educate the crowd, expand your reach and obtain leads and new customers. What if you could do that same thing without any drive time, gasoline cost or having to set up in an unfamiliar room? Well, you can accomplish this by providing your presentation online. In this episode of Working the Web to Win, we will cover the basics needed for any good presentation, then explore several of the best online presentation tools, plus provide some useful ideas to make those presentations work overtime for you.

To Follow or Not to Follow – That is the Social Media Question?

Here’s How to Determine “If and When” you should Follow Someone Back in Social Media

By Hector Cisneros

Courtesy of Pixabay

Several years ago, a friend asked me, ‘how do you know who to follow,” after I told him that I was engaged in social media development and marketing. The question he asked was a good one because, at that time, most of what I was doing in the social media arena was new to everyone. In fact, we were in an era of discovery, testing untried techniques and methods. I quickly realized how similar social media development was to word of mouth networking, so it dawned on me to apply word of mouth marketing principles to the new social media phenomena. This application proved to be fruitful, but it did not address the need for rules for who to connect with and who to avoid. If you're engaged in social media development, you have to connect with people. Social media means following and unfollowing people, groups and businesses. This happens on Twitter, Facebook, Instagram, YouTube, Google+, LinkedIn, and when you blog (whether it’s on WordPress, Blogger, Tumblr or another platform). In this episode of Working the Web to Win, we will explore why we need to use social media to connect with others, who we need to be following, (making connections) and who we need to avoid (undesirables). Take out your highlighter and get ready to lay down some yellow lines as we take a deep dive into who to follow and why, along with how to avoid following those pesky undesirables.