What Your Webmaster Should be Telling You!

By Carl Weiss

Courtesy of  www.flickr.com

If you have a website, then you know your webmaster has the power of life or death over it.  You probably also know that he or she speaks in tongues, where terms like “Link Equity,” “SERPS,” and “Meta Tags,” have a meaning all their own.  In today’s blog, I will part the curtain and allow you to see what the wizard of the web is doing as they pull and tug on the strings of your website.  I will also show you what you need to know to make sure your web presence is a strong one and not just a billboard in the desert. 

The Four P's of Online Marketing Success

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(AKA) How to Slay the Hydras of Advertising

By Hector Cisneros

Profits – every business strives for them. They are the end results of selling a useful product or service that the marketplace ultimately deems worthy. If you are a business owner, managing the sales of your products or services produce these profits. They are the ultimate measure of your financial success. Today, you have to become the master of not one, but two dragons of marketing. Old school media monster and the internet beast. To make matters worse, these two dragons are hydra's - many headed beasts that evolve and splinter as you master and cut each head off.  Luckily, both have overlapping marketing elements that allow us to create a formula for success. In this article, I will teach the principles you need to tame these beasts. We will cover the four P’s of marketing success along with the nine content elements these two dragons crave. So strap on your sword and come with me as we prepare to slay the hydras of marketing.

The Ultimate Guide to Creating an Ideal Customer Profile

Demographic criteria

By Hector Cisneros

You ever wonder why some businesses just take off and others just languish, not growing at all? What if you could focus all your marketing efforts towards the right area of town or region of the country? What if you knew how your best customers’ shop, where they live, how much they earn, what motivates them and why they buy your products? This would in essence pinpoint who your ideal customers are.  From there you could quickly deduce how to entice them to buy from you.  In this article, we will explore the importance of understanding your ideal customer profile. You will learn how to conduct research to gain insights into their demographic and psychographic attributes. You will learn how to target prospects by setting up better marketing based on these attributes. More importantly, you will better understand the significance of testing, measuring and picking the right marketing medium for your budget. 

Something Very Small Will Soon Be Very Big – Are You Ready?

Courtesy of  wikipedia.org

By Carl Weiss

We live in a world of endless possibilities. Every day we see new and amazing discoveries, events and inventions. Science fiction becomes science fact faster and faster as we move further into the 21^st century. Everyone is always looking for the “Next BIG Thing.”  But what if the next big thing is really very small.  What I’m talking about is the rapidly rising realm of nanotechnology.  While the term has been around for a few decades, the emergence of Nanotech onto the world stage has, to date been more of a whimper than a bang.  Well, all that is set to change soon as the very tiny makes a quantum leap onto the world stage. These tiny giants will have a bigger impact on your world than the birth of the microcomputer.