The Scariest Stuff Online

Computer Security (Photo credit: Don Hankins
By Carl Weiss

Want to see something really scary? Well you don't have to prowl the streets on Halloween in order to see the kind of things that give you goose bumps. All you have to do is trawl the Internet's back-channels for an hour. Once there you will discover creepy crawlies galore, including a search engine designed for and by hackers, a black hat (not cat) convention in Las Vegas, and ghost sites that will creep you out. Below is our list of the top ten scariest sites on line.

Birth of the Bionic Man


Lee Majors
Cover of Lee Majors

By Carl Weiss

“Astronaut Steve Austin, a man barely alive.  But we can rebuild him.  We have the technology.”

Or so the story goes in the TV series starring Lee Majors that ran from 1974-1978.  The stuff of fiction in the 20th century, during the past few years many of the innovations portrayed in the original series have gone from science fiction to science fact.  There are now such things as prosthetic arms and hands with tactile
sense, rudimentary bionic eyes that help the blind see, and cochlear implants that help the deaf hear.  While we don’t yet have the ability to equip amputees with fully functional legs that can go from zero to sixty in five seconds, we can offer robotic exoskeletons that can help paraplegics regain the ability to walk on their own.  Plus there are other man/machine concepts that are either in the prototype phase or on the drawing board that can amp up the capabilities of us mere mortals.  In this week’s blog, we will take a look at these technologies, as well as the ramifications of enhanced human beings who will soon make Colonel Austin seem as antiquated as much of the technology of the 1970s.

Hummingbird is Nothing to Hum About!


Black-chinned Hummingbird -- Moab, Utah, USA
Black-chinned Hummingbird -- Moab, Utah, USA (Photo credit: Wikipedia)

You may have heard that Google recently released its latest algorithm update named Hummingbird.  This new algorithm hasn’t brought any smiles to advertisers faces. I haven’t seen anyone singing (or humming) Google’s praises since they announced the change. What I find interesting is that Google always seems to name its updates after cute little animals like pandas, penguins and now a hummingbird.  Meanwhile their effect on many websites is more like being attacked by lions and tigers.  That being said, what I have brought you today is a cold, hard look at when, why and how search engines of all kinds insist on playing games with all website owners and what you can do to keep ahead of changes that can leave you in the darkest regions of cyberspace.

How to Work the Web Gangnam Style

By Hector Cisneros
By hector Gangnam Style

The YouTube video, Gangnam Style went viral, catching the imagination of millions of people worldwide. As a marketing professional, I endeavor to understand why such marketing events happen. What is the special spark that makes a video, podcast or eBook go viral? Where does it all start? Who influences the play and the spread of your message? Does it all happen organically or is there some technique for propagating the spread. In this article, I will provide a number of useful tips as to why internet posts go viral. I will provide a list of elements that all viral posts have in common and I will provide you with a roadmap so that you can create your own viral post. Soon you too will be working the web Gangnam Style.

Maximizing the Plus in Google+ Brand Pages

Courtesy of mashable.com
By Hector Cisneros

Do you use Google+? Are you using, Facebook, LinkedIn, YouTube or Twitter for your business? If you are using any of these social networks, but not using Google+, you’re missing one of the biggest boats in the social networking ocean. The fact that Google Brand pages are tied into Google Search, Google Local and Google Maps, is crucial to your online marketing success  since they all contain the magic word “Google.” Google has 81% of search, this is reason enough for you to start utilizing Google+ Brand pages for your business. On top of that, it has in excess of 500 million subscribers.