By Carl Weiss
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| Black-chinned Hummingbird -- Moab, Utah, USA (Photo credit: Wikipedia) |
You may have heard that Google
recently released its latest algorithm update named Hummingbird . This new algorithm hasn’t brought any smiles
to advertisers faces. I haven’t seen anyone singing (or humming) Google’s
praises since they announced the change. What I find interesting is that Google
always seems to name its updates after cute little animals like pandas, penguins
and now a hummingbird. Meanwhile their effect
on many websites is more like being attacked by lions and tigers. That being said, what I have brought you today
is a cold, hard look at when, why and how search engines of all kinds insist on
playing games with all website owners and what you can do to keep ahead of changes
that can leave you in the darkest regions of cyberspace.
