To Autoblog, or Not to Autoblog? That is the Question.

By Danny Murphy
Courtesy of Wikipedia
Everyone knows that nothing worthwhile can be accomplished in a hurry.  Yet when it comes to working the web, everybody is always looking for shortcuts.  Case in point: Autoblogging. It takes time to create worthwhile blogs. A good blog post can easily take 4-hours or more to create. The time depends on variables including the length of the post and the research required. In today’s frenetic workplace, with information coming at people from every direction, time is a precious commodity which can be hard to find.
Autoblogging purportedly can generate content for a blog automatically. Doesn’t that sound great? All you have to do is find a good program, set it up, and watch the prose spill forth like magic! Here’s a promo paragraph for Autoblog, a popular autoblogging plugin for WordPress.
Courtesy of
Wikimedia Commons
“In this kind of plugin, you can easily post standard posting in your WP site from the RSS feeds. When you decided to make use of this plugin in your WP site, you can be sure that you will be astounded with its exceptional benefits and features. It is very important that you know first the features of the plugin that will suit your needs.”
That was probably written by whoever produced the plugin. Although those are complete sentences in English, it’s not proper syntax. (Maybe it too was written by a bot.) There’s no reason to think that the content produced by the plugin would be any better than the promotional material written about it. In fact, material produced by the plugin is likely to be of a lower quality.
If you think this type of writing will make your clients and potential clients happy and entice them to do business with you, then autoblogging might be the answer for you and your organization. However, you should be prepared to be disappointed.  
Autoblogging isn’t blogging. It’s plagiarism.
Courtesy of Wikimedia
Autoblogging software gathers material together from a variety of sources and regurgitates it as blog posts. So what’s the problem?  Autoblogging doesn’t create original content. It takes existing content from RSS feeds, mixes it all up, and repackages it. This is what’s known as plagiarism.
So what’s the big deal about plagiarism? For many people, it’s not a problem at all. If a little plagiarism can help a person to get the job done more efficiently, many regard it as a good thing… until they get caught. Getting caught changes things. If you’re a celebrity, politician, or if you work in a business where little things like ethics matter, your reputation can be tarnished forever.
But let us suppose that ethics don’t matter. Another big drawback of autoblogging is that the content on your blog will be nothing but copies of previously published content that can be found elsewhere. If you have Autoblog software “write” articles for you, there’s a strong possibility that dozens, or hundreds, or thousands of other “writers” may be posting exactly the same articles or articles that are very similar.  
The search engine spiders know where that content originated. The search engines are continually adjusting their algorithms to weed out the junk and reward producers of the best content with high rankings. The blogs where content appears first are the ones that get the juice in the form of high rankings in search.
If you’ve done the work to get to page one, the search engines may move you down or even eliminate you due to duplicate content that has been previously posted elsewhere. You could easily go from having a highly ranked website to having one that’s difficult to find.
Is Content Still King?
Courtesy of Wikimedia
People say that content is king these days. The truth is that there’s a ton of bad content out there and it is definitely not king. Bad content will not help you build your audience or get new business.  It doesn’t take long for most people to see whether content is good or bad. Taking bits and pieces from RSS feeds and whipping them together simply won’t produce good content. Bad content wastes people’s time. Nevertheless, autoblogging is producing prodigious amounts of bad content.
On the other hand, good content is useful to readers and it is enjoyable to read. Good content is king and it can certainly set you apart from your competitors. To be good, content has to be original, well-written, and useful or entertaining to readers. For the best payoff over time, it’s a good idea to produce content that is “evergreen” meaning that it will stay relevant and useful. High quality, evergreen content can continue to pay off in traffic for six months, a year, two years, or more.
Courtesy of Wikimedia Commons
So what can you do to maximize your skill so that you produce good content? My first recommendation is learning about writing. There are many blogging courses out on the web. E-zineArticles.com online offer one I like and Copy blogger blog  offer lots of articles to learn about blogging as well. We developed a blogging course that we use to sell. Now we use that course to help our clients become better bloggers. We provide it free when a company signs up for our Team Tech subscription”. Team Tech provides blogging and marketing coaching for business owners where we help them engage in effective content marketing. Team Tech also provides guaranteed blog growth and distribution using our proprietary distribution methodology.
Another thing any business owner can do is create their own Blogger blog. Blogger is free and is owned by Google, so you automatically get more Google juice. It’s relatively easy to learn and there is a lot of free training available for learning how to use it. There is no substitute for creating a unique and original article with you as the author. Producing a high quality an authoritative blog post essentially proves you add value to the world! If you’re an expert in your industry, share your knowledge and gain real credibility.
Courtesy of Wikimedia

You say you don’t have strong writing and grammar skills? You don’t have to. It’s the 21st century! Programs like Microsoft Word 2016, Ginger software and Grammarly can eliminate most grammatical and spelling errors. They can also help you improve sentence structure and much more. Ginger software will even read your article back to you which I find a big help for improving readability. When you couple a good understanding of what makes a good article and add good spelling and grammar, your 90% there. The rest is just practice.
Don’t have the time to do all of this learning, practicing, or acquiring software to help you write? Then get some help! Outsource this task to a professional. A good blogger is worth their weight in fine, recyclable, high-quality content. Many will ghostwrite in your name as well. When you calculate the cost in time and dollars, you may find that this is a very cost effective option. We actually do this for our clients and will even create and publish a book in their name once we reach the critical number of articles that becomes the foundation for their book.
Courtesy of Wikimedia Commons
The truth is, blogging is not a science, it is an acquired skill and art form that is only as good as the person doing the writing. Currently, no amount of artificial intelligence is capable of emulating this skillful art form. The word Autoblogging is actually an oxymoron since no such program can actually create a real and useful blog post. Some people in business seem to believe that Autoblog content, even if it’s bad content, is better for business than no content at all. To that, I leave you with a quote from “the Bard.”
“You speak an infinite deal of nothing.” William Shakespeare
Many business people simply don’t have the time or the skill to produce good content. The solution for that is called outsourcing. As with autoblogging, you need to choose your ghostwriter with care.  The last thing you want to do is hire a blogger for five or ten dollars per post who speaks English as a second language. As with so many other things, when it comes to quality content, you only get what you pay for.
Working the Web to Win produces and distributes blogs for businesses.  If you are looking for a shortcut that not only works, but is guaranteed to produce results and that will enhance your online reputation, contact us today. We can be reached, Monday through Friday from 9 AM to 5 PM at (904)-410-2091 or writing us at hectorc@workingthewebtowin.com. You can also stay in touch by filling out the form at the top of this blog to receive our weekly newsletter.



In this article, I have provided current information on the usefulness or lack thereof for Autoblogging. This article provides the relevant information any business owner needs to make an informed decision on whether to blog or Autoblog. Along these lines, other practical information is provided to help anyone new to blogging follow a road map to success.
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If you feel your business could use some help with its marketing, contact us at 904-410-2091. We will provide a free marketing analysis to help you get better results. If you found this article useful, please share it with friends, family, and co-workers. You can find other articles on our blog by typing in “blogging” or your desired search term in the search box at the top of this blog. I recommend reading Blogging Secrets of the ProsBlogging as a Business,  and Learning the Tricks of the Trade – Part 2 of Blogging 101 For starters. Also, don’t forget to plus us, on Google+.
If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.



Danny Murphy is the Lead Blogger at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also the author of Humor 101: How to Tell Jokes for Power, Prestige, Profit, and Personal Fulfilment which is available from Amazon on Kindle. In addition, he is the Executive Director of the Ementia Institute, which is doing groundbreaking research on mental illnesses due to overuse of electronic devices. Finally, he is running for Congress. His slogan is Make America Laugh Again.

What Yogi-ism’s Can Teach You About Marketing

What Do Yogi-ism's and Marketing have in common?

They can both teach us a thing or two about winning.


Courtesy of  en.wikipedia.org
By Hector Cisneros

You know, it never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least effort most gained”. The reality is, the only time that the “least effort could produce the most gained is if more effort was misplaced.  There are hundreds of these phrases - for example; clearly misunderstood, act naturally, seriously funny, definite maybe and many more. Not all the statements in this category are necessarily moronic. My favorite sayings come from a much-beloved character who played baseball for the Yankees as well as managing the Yankees and the Mets. His name is Yogi Berra, and many of the sayings that came out of his mouth were just as profound as they were oxymoronic. I often think about some of his sayings when people ask me a question about their marketing strategies. In this episode of Working the Web to Win, I am going to use a number of Yogi’s quotes to make important points regarding how business people often go astray when making their marketing plans. So without further ado, let’s take a look at my favorite Yogi-isms and how I see them relating to marketing strategy.

When you come to a fork in the road, take it.
Courtsy of  commons.wikimedia.org
A lot of the business people who come to us do so because they are lost! What I mean by this is that they try things without really giving the marketing process any serious thought. They will run a pay per click campaign, TV, Radio or newspaper ad because they heard it could produce results. Often they hear this either from a sales rep or worse second had from a business associate. This type of marketing is no different than gambling. Effective marketing requires effort, thoughtfulness and lots of testing. Preferably strong A-B testing. This is true whether you’re talking about a website, TV spot, or newspaper article. The messages, images, call to action and offer need to be thoroughly tested. The truth is if you don’t plan, you plan to fail. If you have no goal, any result will do. If you don’t know where you’re going, any path will take you there. So when you come to the fork in the road, don’t just take it - put forth a real effort to succeed. Do your planning and testing first and then pick your road. You will also do better and your bank account will appreciate it.

You can observe a lot by just watching.
Courtesy of www.flickr.com
More often than not, we have new clients come to use with little or no knowledge of how their marketing is performing. This is not just TV, Radio, Billboard or print advertising that I am talking about. It’s also true of their internet marketing. This really seems so crazy because the main reason for using internet marketing is that you can track almost any action that takes place. I know most use it because most of the fish are biting on the internet, but engaging in online marketing without setting up tracking and analytics is suicidal. Even old school analog marketing can employ tracking. For example, your TV, Radio or Print ad could drive people to a URL, or have a special phone number, or special coupon code. I even see many TV and print ads using QR codes to drive people to special landing pages that track leads and sales. All the top social media sites have built in tracking and analytics both for their organic traffic and their pay per click ads. The truth is, most small businesses just don’t take the time to observe what the traffic is doing. Most of their decisions are made by guessing or feeling and emotions instead of “just watching” what they really need to see. Yes, you can learn a lot by observing if you take the time to just watch!

It ain't over till it’s over.
Courtesy of  de.wikipedia.org
Marketing is a long game. If a person commits to success, takes the time to learn what is needed, and then takes the time to plan and execute that plan, they will win a lot of campaigns. The game isn’t over until you quit. Quitting is not an option for any business person who wants to be successful. This doesn’t mean that sometimes you have to abandon faulty ideas, products or services. The truth is, you have to adapt and evolve because our world evolves.  Businesses evolve, the competition evolves, and the rules change. This forces you to adapt. Change your methods, your goals and strategies. Your business and marketing plans must evolve if you wish to win the game. But make no mistake, marketing and business are a long game, and it ain’t over till you say it’s over!

It's like déjà vu all over again.
Courtesy of  commons.wikimedia.org
One of the strangest thing my business partner Carl and I see is business people making the same mistakes over and over again. It’s as if they are stuck in some kind of loop. I’ve seen successful business owners spend 15 to 20 thousand dollars’ month after month on a marketing campaign like pay per click, even though they aren’t getting a reasonable return on their investment. What’s even crazier is that this type of marketing doesn’t normally come with a long term commitment. They can quit at any time. When asked why they continue to throw money at marketing that is not working, the owner will usually say something like “it used to work well’ or “I need to stay in the public eye or the phone won’t ring at all”. The reality is that marketing can be an objective endeavor. You can take advantage of the trends you see over and over again. On top of that, you can learn to see the trends if you are using the tools available to track these trends. Use your tracking and analytics to find trends and take advantage of them. You will be glad you did, and you too will be saying it’s like déjà vu all over again all the way to the bank.


No one goes there nowadays. It's too crowded.
Marketing is like war and you can use battle strategies to win campaigns. One of our favorite
Courtesy of  en.wikipedia.org
strategies is hit them where they ain’t! Many marketing venues are crowded with competitors. This is true for word of mouth marketing as well as internet and old school analog TV, radio, billboard or print. If you’re going to a face to face networking event and you have more than one competitor there, your chances of successfully reaching your goals are much harder to achieve. It's an uphill battle because you have to differentiate yourself and also get all the other element’s right as well (message, call to action, imagery, offer etc.). Here are the facts. If your primary competition is strong in pay per click, you need to be in organic search. If your competition is strong in organic search for their website only, you need to concentrate on producing high-quality videos, blogs, and social posts so that you will be strong where they aren’t. A great byproduct of this strategy is that well-optimized videos, blogs, and shared social posts can show up in organic search on page one - especially if optimized for long-tail keywords. Fighting a strong opponent in a crowded marketing medium is not a strategy for success. If you win, it will cost you two to ten times as much as hitting them where they ain’t. Beat the competition by avoiding a crowded marketplace. Be the smart business owner who knows not to go where it’s too crowded.

Never answer an anonymous letter.
Courtesy of  commons.wikimedia.org
If you’re into email marketing, make sure your emails are going to opt-in groups. Sending email blasts and newsletters to people who don’t know you will only get you in trouble. It’s against the law to send an email to unsolicited people. It’s called spam. Even though spam abuse is widespread, it's no excuse for any business owner to use it as a marketing practice. This is especially true since you have lots of options for doing email marketing correctly. You can buy opt-in lists, you can build them yourself by asking for email addresses in your promotions. Heck, often time all you have to do is ask. Most retailers now ask for your zip code and email address. Most people will cough up an email address if they feel they will get something of value in return. It's up to you to make sure you provide that value. No one wants to be spammed and most will never answer an email from someone they don’t know.

A nickel ain't worth a dime anymore.
Courtesy of  en.wikipedia.org
Your nickel ain’t worth a dime anymore. Heck, a dime ain’t worth a dime anymore either. Every year marketing costs keep going up. AdWords campaigns become more competitive driving cost up. As old school marketing shares shrink they cause TV, radio, and print advertising costs to go up. Inflation causes advertising to go up. The rules keep changing which raises the cost of labor, which increases the cost of social media marketing. This forces smart business owners to explore new marketing venues looking for bargains. This is where a dime will be worth a dime and in some cases two nickels. Make sure you get competitive bids from competing vendors. Go through the trouble of comparing the costs of different media venues. If you don’t have time to do this, get an agent of record and let them do it for you. If you want your money’s worth, make sure you’re getting two nickels for every dime you spend.

Baseball is 90% mental and the other half is physical.
Courtesy of  en.wikipedia.org
Marketing is 90% planning and the other half is execution. You need to think first, test your message, discover what works and then execute it over and over again. If you haven’t gone through the exercise of testing the message, images, call to action, offer and the media you are going to employ, then you’re just swinging at every pitch. As in baseball, understanding the fundamentals is important. You also have to acquire specific skills. Most of these skills require you to learn some type of technical platform, like AdWords, Facebook Ad manager, or Google analytics. You also need to understand design, layout or programming skills such as HTML or CSS. Not having learned these skills or acquired the specific marketing knowledge puts you at a distinct disadvantage. Don’t expect to hit a homerun until you master these skills. Business and marketing are games of skill. Most of your success will come from your mental efforts, the other half is just physical.

Courtesy of  en.wikipedia.org
Somebody's gotta win, somebody's gotta lose, just don't fight about it. Just get better.
As I mentioned earlier, marketing is like a long game. You have to have the stamina to stay in the fight long enough to figure out what really works, to practice your trade, perfect your product, pitch and message. Somebody will win, somebody will lose. Concentrate on getting better. You will learn a lot more from your mistakes than from your successes. Be ready to go the distance, because somebody is going to win and it might as well be you, but only if you’re willing to get better.

In this article, I have provided several of my favorite Yogi-isms that are analogies to common marketing mistakes many business owners often make. These analogies will help the reader avoid these common mistakes and will help them be more successful in their marketing efforts. The nine Yogi-isms used will teach the reader what behaviors to avoid and what marketing methods to adopt in specific business situations.

If you feel your business could use some help with its marketing, contact us at 904-410-2091. We will provide a free marketing analysis to help you get better results. If you found
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this article useful, please share it with friends, family, and co-workers. You can find other articles on our blog by typing in “marketing” or your desired search term in the search box at the top of this blog. I recommend reading 
Marketing 101 – What you need to Know before Buying AdvertisingWhat Every Business Needs When it Grows Up, How to Get Fish to Jump in The Boat - A Social Media Analogy and Seven Habits of Highly Successful Internet Marketers For starters. Also, don’t forget to plus us, on Google+.

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.



Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”

Related articles

Star Trek Tech and Beyond in the 21st Century

Courtesy of  commons.wikimedia.org
By Hector Cisneros

No TV series or motion picture has captured the imagination of the world like Star Trek. Yes, many love this program's biggest rival Star Wars, but it was Star Trek that launched our imagination straight into the future. With the launch of the new movie Star Trek Beyond, and the upcoming new TV series Star Trek Discovery, coming up in January 2017, we thought it would be worthwhile reviewing many of the new inventions that have sprung to life based on the Star Trek phenomena. A new and exciting era has been given birth by this series, so read on, and prepare yourself to go Beyond the normal confines of our science as we explore Star Trek Teck in the 21st century.

Being a baby Boomer and having grown up watching Star Trek, it amazes me to see all the advancement we have made as a species. Think about it, we have gone from horse and buggy to landing men and probes on distant planets. We have a space station that houses a multi-nation crew and we have connected the entire planet via the internet. The last 50 years alone have driven us to create Star Trek technologies first shown on the TV series. This is such a fantastic achievement that many conspiracy theorists believe we have had extraterrestrial help getting here.

Ancient Aliens Gave it to Us?

Courtesy of  en.wikipedia.org
For example, a recent History Channel show about Ancient Aliens (season 11 episode 9) suggest that we were given this technology by the aliens Thor, who landed in the US in the 1940’s, and met with the heads of our government. According to this History Channel show, Gene Roddenberry was one of the people at that meeting who learned about advanced technologies. Later, he then used his books followed by the creation of the show Star Trek, to inform and prepare us, for what would one day be a future with fantastic technologies and alien races. The History Channel’s Ancient Aliens show stated that the creation of Star Trek TV series was a way of preparing our population to get ready for a universe full of other alien species. It’s interesting to me that this show is on the History Channel in the first place, especially since the history channel is supposed to be about “History”, but I digress.

In previous articles, we have discussed many Start Trek technologies that have come to life. The widespread use of computers, Artificial Intelligence, androids and robots, wearable computers, smartphones, global communication’s, GPS, Holographic technology, virtual reality, the internet of things, 3D printers (as an early form of Replicators), beam weapons, cybernetic implants, remote telemedicine, Artificial Intelligence doctors, replaceable body parts, exoskeletons, sensory enhancement and of course planetary travel in space ships. The following list of articles provides more detail and links to those blogs.

List of previous articles on Star Trek tech we have written in the past
Courtesy of Working the Web To win
  


Phasors - (AKA DEW’s)

The creation of directed energy weapons (DEW) is not new. Phasor type weapons, as they were called in Star Trek are now real and come in many flavors.  The creation of microwave beam, an x-ray, laser beams, plasma and particle beam weapons are all real. Although we had mentioned lasers of various kinds in the past. The US government now has operational DEW beam and high energy particle weapons in their arsenal. These include X-ray beams, various high energy lasers, particle beam weapons and pulse projectile weapons.

Courtesy of  en.wikipedia.org
A new weapon on the scene is sound amplification and concentration weapons (disruptor beams), that many of the Federation’s enemy used in Star Trek battles. Although these new weapons are not anywhere near as powerful as the ones depicted in the TV series, they can be used to disable and disorient soldiers,  shoot down missiles and damage/destroy satellites in space, and yes they could destroy one of our spacecraft if shot at one.

Tricorder to The Rescue

Courtesy of  www.flickr.com
We have mentioned in previous article that scientists are working on creating a tricorder type of device. In fact, two years ago I personally checked out a medical device that was designed to check the health conditions of large, dangerous animals like Lions while they were still in their cages (and the doctor safe outside the bars). This prototype device I witnessed could read your pulse, heart rate, breathing rate and temperature from about 8 feet away. Since then, Qualcomm has announced an XPRIZE  competition with 10 million dollars in prize money for the first company to develop a tricorder device. Even more recently, an article in CNN talked about a product called the Scanadu Scout, is professed to provide a real-time medical information. The article says, “Through its sensor, and in a matter of seconds, the Scanadu measures heart rate, temperature, blood pressure, oxygen level and provides a complete ECG reading.” It looks like we are getting real close to a fully functional tricorder in my lifetime.

Invisibility Cloaking

courtesy of  en.wikipedia.org
One of the coolest technologies that only the enemies of The Federation had, were cloaking devices. The cloaking device made spaceships invisible. We have developed technologies that make aircraft and ships invisible to radar by using radar absorbing materials on the structure of these transportation machines. However, cloaking from visible light and the other spectra of light has been elusive until now.  Several new technologies under development can hide the visible light spectrum, sound and more. In a recent headline in Digital Trends online reads, “New invisibility cloak device can hide almost anything”. The article goes on to say, The Rochester Cloak’, as it’s been dubbed, uses a simplified four-lens system that essentially bends light around any objects you put into the middle of the chain — you’re able to see the area in the background as normal, but not the item in the foreground. According to its inventors, it can be scaled up using any size of lens, and the team responsible for the setup has used standard, off-the-shelf hardware.” This is an amazing device and shows how Star Trek Tech is driving our reality.

Artificial Intelligence and Talking Computers

We have mentioned artificial intelligence back in 2013 in our article, “When Will Computers
Courtesy of  commons.wikimedia.org
Out Think You?”
And we have covered the latest A.I. entries like Siri, Google Now, Amazon Echo, Cortana, Googles Rank Brain and Dr. Watson in other articles like “Do Smartphones Dream About Facebook?” and in our article, “Google is Playing Musical Chairs with Ranking and it Will cost Us Billions”. Today early forms of A.I. are in widespread use by the public when they use their smartphones, tablets, computers and even their TV remote controls (Xfinity Remote control). I just hope we stay on the path to developing beneficial intelligence, (versus the search for artificial intelligence which we may not be able to control).

Khan - The birth of Genetic enhancements

One of the most loved of the Star Trek TV shows later spawned movies called “The Wrath of
Courtesy of  Star Trek on www.pinterest.com
Khan
”, the story of the Star Trek crew finding genetically enhanced humans from the past that had superior strength, intelligence, and immunity, that were later left on a planet that almost killed them. The story plot explores their attempt for revenge. This movie was recently remade into the new version called “Into the Darkness” with the rebirth of the popular Movie series.  Today genetic testing, enhancements, and even cloning are real. A tremendous amount of money has been spent on mapping the human genome, and with it, come the understanding of many of the things that make us human. It also brings the possibility of upgrades to enhanced humans. A new genetic technology called “CRISPR-Cas 9” will allow scientist to splice genes in ways we haven’t even thought of yet. We have gene therapies already in place and it’s just a matter of time before these technologies are used to enhance our strength, longevity, immunity and more.

SubSpace Communications

Courtesy of  en.wikipedia.org
In Star Trek, the captain of the ship could communicate with Star Fleet headquarters, other ships and far-flung planets with ease, even though these entities were dozen if not hundreds of light years away. Today, a one-way call to one of our space probes on Mar’s would take 20 minutes to reach the probe. It would also take another 20 minutes for the Probes response to reach us back. Enter Quantum Entanglement. This theory, as listed in Wikipedia, basically states that two particles can be intimately linked to each other even if separated by billions of light-years of space. In other words, a change in one particle will induce the same effect on the other particle, even if they are separated by great distances. Star Treks SubSpace communication is supposed to be based on this concept. 

Until recently, Quantum Entanglement was only a theory, but recent research has lent credence to this theory becoming a fact. An article entitled, “Quantum Entanglement: Love on a Subatomic Scale”, states that Last year, however, three different research groups were able to perform substantive tests of Bell's Theorem, and all of them found support for the basic idea.” If this breakthrough is real, we will be able to devise a way to communicate over long distances with little or no time passing. Now that would make the invention of the internet seem like a small stepping stone, to this new communications superhighway.

The Birth of Transparent Aluminium

In the Star Trek movie “the Voyage Home”, Scotty the chief engineer gave the secret to manufacturing transparent aluminium to a plant manager in the earth’s past. This was done so that the crew could equip their space ship with water tanks big enough to bring humpback whales back from the past, in order to save the earth in the future from a pending disaster. Well, guess what? Transparent Aluminium is now a reality! Aluminum Ox nitride is now being manufactured and marketed by Surmet Corporation under the name AION. Even though it is expensive, this product is already in widespread use in smartphones and other applications where a hard transparent material is needed.

Here is a description of its properties taken from the Wikipedia on Aluminium Oxynitride. “AlON is optically transparent (≥80%) in the near-ultraviolet, visible and midwave-infrared regions of the electromagnetic spectrum. It is 4 times harder than fused silica glass, 85% as hard as sapphire, and nearly 15% harder than magnesium aluminate spinel. Since it has a cubic spinel structure, it can be fabricated to transparent windows, plates, domes, rods, tubes and other forms using conventional ceramic powder processing techniques. AlON is the hardest polycrystalline transparent ceramic available commercially.[2]Combination of optical and mechanical properties makes this material a leading candidate for lightweight high-performance transparent armor applications such as bulletproof and blast-resistant windows and for many military infrared optics. AlON-based armor has been shown to stop multiple armor-piercing projectiles of up to 50 cal.[4] It is commercially available in sizes as big as 18x35-inch monolithic windows.[5]

This new Star Trek Tech will make a huge difference to protect products like smartphones, Tablets, computer screens, body armor, bullet proof glass, windows from hurricanes and much more. This is a really cool new Start Trek Tech. In fact, all of the Star Trek technologies mention in this article and ones from the past have all had significant impacts on how we live our lives. Star Trek technologies are the types of things that once adopted and incorporated into our life, would leave us going through withdrawals if they were suddenly lost.

It is obvious that the human races fascination and love of all things Star Trek is growing even
Courtesy of  commons.wikimedia.org
after 50. With the launch of the latest Star Trek movie, “Star Trek Beyond” and the pending new TV series called “Star Trek Discovery” coming out in January 2017, people are lining up to get as much Star Trek Tech in the lives as they possibly can. I know that Star Trek is directly responsible for my own love and fascination for computers and it is why I chose the computer industry as my career path at the age of sixteen back in 1971. I just hope that all these Star Trek Technologies don’t come with strings attached like those talked about in the History Channels Ancient Aliens series.

That’s my opinion, I look forward to reading yours.

In this article, I have discussed many of the latest Star Trek technologies that now exist. I have also mentioned many of the previous articles we have published on this subject and provided links to them so that the reader can explore all the Star Trek tech that is now available for our use.

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Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”