The Guide to The Working The Web Universe

Courtesy of  Wikipedia
By Hector Cisneros

There is a universe of marketing choices for the business owner today. Gone are the days when you could do just Print, Radio, TV or billboard advertising. The internet changed all that. In fact, the Internet has forced conventional analog media, once considered the foundational platforms for advertising, to adapt and join the internet or die. Today the internet is the space that marketers need to make their advertising work. But the choices are many, and the landscape is filled with tricks, scams and large advertising players who are constantly changing the game. So as a business owner, who do you trust, how do you make the right choices and most importantly, how do you know if you’re getting a good return for your marketing dollar? Well, this episode of Working the Web to Win will delve deep into Marketing In Cyberspace to help business owners make sense of the Working the Web Universe.

How to Leverage the Latest Changes in LinkedIn

By Hector Cisneros
Courtesy of Flickr

It is a relatively rare occasion when a colossal company like Microsoft buys one of the top 10 social media giants Like LinkedIn. This kind of purchase could usher in major changes in the dynamics of social media as well as the domination of mega giant’s for different areas of the internet. More importantly, this will usher in a lot of changes that the current subscribership of LinkedIn will have to absorb, adapt to and re-learn. In this episode, on Working the Web to Win, I will cover the major changes in the newly redesigned LinkedIn interface, discussing where features have moved, along with comparing free versus premium versions. And lastly, I will cover what has not changed, that is, the things you do to make LinkedIn work for you. The principle and fundamentals that allow you to leverage LinkedIn to grow your business.

How to Spot Search Ranking Scams and Other Search Engine Enigmas

Courtesy of Pixabay
By Hector Cisneros

The Internet is an amazing and wonderful tool. You can access an unbelievable amount of useful information. However, at the same time, it is a perilous, deceptive minefield fraught with traps, lies, fraud and all manner of criminal activity. As a professional in the digital marketing arena, I have a particular distaste for SEO scams. Search Engines are the heart of the internet. We use them to constantly filter and find all the things we desire. 

New Moon Shot Imminent - The Lunacy Continues

Courtesy of  Vimeo
By Carl Weiss

Luna will be in sharp focus in 2017 as the US experiences a total solar eclipse and five teams try to land a rover on the Moon.  

Total Eclipse of the Sun

On August 21, citizens in the US from California to the Carolinas will be able to view a total solar eclipse for the first time since 1979.  The track of totality will start in Salem California, before crossing Boise, Idaho, Omaha, Nebraska, Kansas City, St Louis, Nashville, Athens, Georgia and ending in Charleston, South Carolina.  Starting at 10:20 PDT and ending at 2:47 EDT, the transit will cross all four time zones in the lower 48 and take more than 6 hours to complete.  Virtually slicing the country in half, this means that there will be many opportunities for anyone that has never seen an eclipse to do so.  If not, the consolation prize is that the Sun’s track will present more than ¾ of the lower 48 with 90% totality.

Lets Get Real – Will VR Gear be a Game Changer?

Courtesy of  Flickr
By Carl Weiss

When it comes to game-changing technology, the computer industry has seen it all.  Everything from the computer mouse to Wi-Fi, to tablets and smartphones has left their indelible impression on humanity.  Any of you who was born before 1970 can remember a time when computers filled entire rooms and had less computing power than your smartphone.