Every year I write a predictions article based on what I
see coming to the web in the not so distant future. These predictions cover the
gamut from conventional advertising, to digital marketing, from new tech toys
for our homes and personal use, to innovative game changing technologies that
will alter the world as we know it. Some of my predictions are based on research,
visible trends and the emergence of breakthrough technologies. Others are based
on what I see as missing in a world full of me too products, poor customer service
and blatant false advertising. In this episode of Working the Web to Win, I am going
to go out on a limb (again) and see if I can keep my 98.5% prediction batting average
streak going for another year. So read on and discover what my crystal ball has
in store for 2016 and beyond.
Working the Web to Win is dedicated to helping businesses navigate the ever-changing & unforgiving waters of the World Wide Web. You'll find answers to questions on SEO, Social Media, Video Marketing, Blogging, Content Marketing, Internet Security & much more.
Do Smartphones Dream About Facebook?
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You may not have noticed, but artificial intelligence, otherwise known as AI, has been sending its all-knowing tendrils slowly but surely onto the World Wide Web. Many of the largest tech companies are arduously working to be the first to perfect this technology so they can corner the market. The big players include Google, Apple, Facebook, Microsoft, IBM, and Amazon. Google has been in the headlines a lot recently. At first, its foray online was tenuous at best and comical at worst when Google created an AI that it turned loose to try to make sense of the images it encountered. Hoping to find a workaround for one of the search engine’s biggest lapses, which makes search engine spiders blind to images and videos, the attempt resulted in hilarity when Google’s creation began to morph images as it tried to make sense of queries posed about them.
Marketing 101 – What you need to Know before Buying Advertising
You’re a new business owner, ready to buy your first advertisement,
so you call the local newspapers, radio and TV stations along with several coupon
and website vendors to see what they have to offer. Unfortunately, you have never
purchased advertising before and you’re hoping the advertisers will help you figure
out exactly what to do. You may not realize that most advertising sales reps are
paid mainly on commission and their primary mission is to sell you advertising or
they don’t make any money. What happens next is all too often the scenario that
plays out. In this article we will follow this scenario and cover a simple 10 step
program that will insure you’re buying the right advertising and that your return
on investment has the best chance of making a profit. Now let’s get back to that
scenario.
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