Holy Algorithm, Batman, the Penguin Strikes Back!

by Carl Weiss

Gorilla (Photo credit: Wikipedia)

Many website owners were shocked and dismayed to find their sites had suddenly disappeared from page one of the world’s most popular search engine after Google launched its Penguin 5 Update at the end of April.  While Google’s recent action has left many website owners blindsided and scrambling to recover lost rankings, the move, while ruffling more than a few feathers, was hardly unprecedented.  So if you have suddenly fallen out of favor with the 800 lb gorilla in the room, what you need to ask yourself is whether you want to get mad, or whether you want to get even.