What's Up With SEO?

Courtesy of  Pixabay

A  Principled Guide To Search Engine Marketing

By Hector Cisneros

When it comes to working the web to win, there have been a lot of changes over the years; 

none more so than Search Engine Optimization (SEO). Since Google's most recent update  called Hummingbird, many website owners and a number of professional optimizers have found themselves in a quandary when it comes to generating Page One search engine results.

SEO used to have a very specific meaning. Today, if you ask 100 different SEO experts what SEO means, you will get 100 different answers, many of which are still rooted in the way Search Engine Optimization used to work. There is an old saying that goes something like, “If you ask a carpenter how to build a house he will tell you use wood, a hammer and nails. If you ask a mason how to build a house, he will say with brick and mortar. Well Internet marketing experts also follow this line of thought. They base their answer on what they do (their particular niche of expertise) or who they have asked (Google, Yahoo, Bing, or third party research results). This article will aggregate what is known from many sources and provide answers that haven’t changed (even after Penguin, or its new successor, Hummingbird). If you are looking for a leg up on what it takes to climb up the ladder to Search Engine success, read this article and pass it along to your friends so that you, too, will know “What’s Up with SEO?”

English: A Saw-billed Hermit (Ramphodon naevius) Deutsch: Ein Sägeschnabel-Schattenkolibri (Ramphodon naevius) (Photo credit: Wikipedia)

Facing the Music

By Carl Weiss

MP3 Player (Photo credit: that one doood)

The music biz has always been a tough one to break into.  For years, the record labels had a virtual monopoly on who got on the radio and on the charts.  All that changed with the advent of the Internet. Now struggling artists have a way of generating visibility and selling their cds online.  A number of unknown artists have made the scene when their music videos went viral.  Outlets like i-tunes have put the recording artist in the driver's seat in a way that would have been unheard of a couple of decades ago.  If you are looking to get your groove on, tune in for this episode of  Working the Web to Win on BlogTalkRadio.

Are You Prepared for Technological Extinction?

By Carl Weiss

Courtesy of Flickr

Everywhere you look online there are cutting edge technologies and devices that are promising to revolutionize the way we work the web.  Everything from smart watches to computerized glasses are all the rage right now, along with all manner of wearable devices.  Some of these technologies may indeed prove to be game changers, producing a sea change that will leave more mundane technologies in their wake.  Others will wind up in the hi-tech bone heap.  Either way, as changes come at us faster and faster, we need to find a way to deal with technological extinction, or as I like to call it, "survival of the fastest."

We have all heard the doom and gloom predictions that never came true.  Remember Y2K or the solar flares that were predicted to bring our technology based society to a standstill during the 2013 solar maximum cycle, neither of which ever came to pass?  Sure you do.  While most prognostications have a tendency to generate anxiety based upon how often they are touted by the media, with few exceptions these predictions are much ado about nothing.  And even if they were to come to pass, like the dinosaurs 65 million years ago that wondered what that bright streak across the sky was all about, there isn’t a heck of a lot you can do about impending global catastrophes.

In Search of Digital Donations

By Carl Weiss

While fundraising is the lifeblood of charities in this country, many have had a hard time making the transition to the digital age.  A recent study noted that eighty-four percent of charities, including many of the nation’s largest, make it difficult to donate online.  This article will discuss the changes that many non-profits need to consider, along with some strides made by several notable charities who have taken the plunge. So read on and learn how to find gold in your search for digital donations.