“We’re Number ONE!”
That’s what everyone strives for in the USA. Whether you’re
talking sports, business, academics, or keeping up with the Jones’, Americans
are extraordinarily competitive. This is especially true for online position of
Google search. Ever since the first search engines appeared more than 20 years
ago, website owners vied for the top spot on every keyword combination
imaginable. Today, a Page One position is more competitive and more important
than ever before. There are nearly 600 million websites and only 14 to 20 Page One
positions for any specific keyword combination. Talk about competitive!
Every business owner knows how important the Internet is to
their success today. Most know it takes several different skills and
oftentimes staff members in a variety of areas (website and landing page design,
social media management, research/writing/editing, etc.) to achieve that
success. The cost of staffing this team can be substantial. Consequently, they also know how expensive outsourcing the
task can be.
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| Courtesy of Working the Web to Win |
Back in the early to mid-1990s, achieving a Page One result
wasn’t all that difficult. That’s
because everything you needed to feed the search engines was on the first page
of your nexus website. Back then, there
were no blogs. Social networks hadn’t
yet been invented. Video was not even
possible, since most web surfers used a dial-up connection. Heck, most web designers had to be careful not
to use high-resolution images, since these could cause a site to load at a
glacial pace.
He Who Has the Gold Makes the Rules
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| Courtesy of Wikipedia |
We call Google “the 800-pound gorilla in the room.” And
believe me, it has a voracious appetite for fresh, new content, blogs, videos,
social posts, videos, offers, incentives, updated landing pages, etc. Here’s the problem: Unless you have the time to do all of these
activities yourself day in and day out, or you have a dedicated, online
marketing staff to continually feed content to this beast, you will fail! Most
business owners usually take one of four approaches:
- Outsource their online marketing
- Start off with the best of intentions only to run out of steam
- Hire an individual to do the job who, because of the work load, will fail
- Throw in the towel
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| Courtesy of Vimeo |
Many businesses have tried to outsource their online marketing
with horrible results. The most common culprit here is choosing the wrong
vendor as an outsource partner. The more competitive the arena, the higher the
cost to compete. While most small businesses simply can’t afford to spend
$1,000 a month on their Internet marketing, bigger businesses find themselves
spending $1,000 to $10,000 per month just to get the job done. We’ve found that
in many cases, bigger companies are spending big money in pay per click advertising,
yet getting very little in return. For example, in the legal arena, law firms
often pay as much as $30 for a single click. This is especially true if they’re
buying ads to get their Page One placement (usually because they don’t have
organic Page One position). This high cost works if they’re getting and winning
a couple of million dollar cases a year. But that firm also has to have the
financial wherewithal to spend tens of thousands of dollars a month to sustain
that effort.
While I sympathize with these situations, we at Working the
Web to Win believe there’s a better way. We educate business owners on the best
ways to select a reputable online marketing firm. We’ve
written and talked about this in the past. What we haven’t been able to do, until now, is
to teach our clients a step-by-step method for successful content marketing to
achieve organic Page One position. It
takes a considerable amount of time to teach all the interactive parts of
effective content marketing, which includes:
- Blogging
- Social Media Posts
- Backlinks
- Videos
- Multimedia Content
- Podcasting
- On-page SEO
- Directory Listings
- Landing Pages
- Touch Marketing
- Pay per click
- Banner advertising
So if you think paying someone a couple hundred dollars a
month is going to magically move your website onto Page One of Google, you’re
in for a rude awakening.
Is Scalable Online Marketing Possible?
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| Courtesy of Flickr |
The reality today: there is no longer any shortcut to long-term
online results. Sure, you can sometimes
get an optimized blog or video to list on Page One of Google’s organic search.
However, when it comes to getting your website to move up the rankings, today it
takes a talented team to do all the work on an ongoing basis.
That’s also one reason we’ve been producing a weekly Working
the Web to Win blog and radio show for the past three years. Hector, my
business partner and I, weren’t trying to be content marketing superstars. We just wanted to keep people up to speed on
the ever-changing Internet. While the
show and blog provided business owners many gems of knowledge, there was no to
systematically compile this material into an online, multimedia training course.
One that would teach them how to become a scalable, DIY online marketing
success. Until now.
Introducing WWW University
Starting with our “SEO Made Easy” program, the businesses
owner or web student will find the course material perfect for quick learning.
The course consists of 20 chapters that take participants step-by-step through
the process of optimizing websites. The course material covers everything from the
proper use of page and image tags, to maximizing your Google Juice and
leveraging local SEO. The course also includes
a half-dozen videos that show you what it takes to generate Page One
results. We also include everything from
personal contact with the instructor, to a weekly WWWU newsletter that’s
designed to keep you up to speed regarding the ever-changing World Wide
Web. Not bad for a one-time course fee
of $97.
In this article, I discussed the launch of WWW University as
an answer to the changes that SEO marketing has undergone since the 1990s. Today a business has to engage in an ongoing, multimedia
content marketing effort to obtain a Page One position on organic search,
particularly with Google. WWW University provides businesses an affordable curriculum
and scalable method for successful content marketing. This program appeals to
business owner as well as directors of marketing and students. The knowledge
obtained in these courses will make execution of any online marketing plan
easier and will lower their overall cost as well. A free preview is available.
If you’d like to read similar articles about SEO, check out:
“Can DIY SEO Work For Your Business?" and "Is SEO Still Important Today or in the Future?" or
just type words "SEO" in the search box at the top left of this blog.
If you'd like a free copy of our eBook, "Internet
Marketing Tips for the 21st Century," please fill in the form on the right hand column and
you will get immediate access to it. Your information is always kept private and is never
sold.
Carl Weiss is president of Working the Web to Win, an
award-winning digital marketing agency based in Jacksonville,
Florida. You can listen to
Carl live every Tuesday at 4 p.m. Eastern on BlogTalkRadio.
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Sounds like an excellent course/curriculum. Great idea!
ReplyDeleteVery cool Idea! Educating people in any area of their life is critical for success.
ReplyDelete