Why do Giant Companies Step on Consumers Toes? Part 2:

Real Examples of Giant Corporate Mistakes

By Hector Cisneros

Courtesy of en.wikipedia.org

You know that giant corporations make mistakes, sometimes by accident and sometimes on purpose. The closer the company is to being a monopoly, the greater the chance they will step on our toes. This week’s article will delve into recent real world examples of giant companies stepping on customers’ toes. We will name names and tell it like it is. We will look at some of the big players who are well known Like Google, Microsoft, and Facebook (plus a few lesser known companies). So read on and be ready to learn about real world examples of giant corporations biting the hands that feed them because they can. Now that I have shared many of the ways giant companies step on client’s toes, let’s look at some recent examples.

Lights! Webcam! YouTube action!

Courtesy of  en.wikipedia.org

By Danny Murphy

Did you ever wonder how some businesses have the time and resources to make videos for YouTube and other social media outlets? What is the difference between videos that go viral and videos that are just out there? What does it take to make an effective video for a small business? This article is about the way some businesses are using video as part of their marketing mix. One surprising thing it that production costs are way down and it doesn’t take much to get started. Read and learn from this week’s Working the Web to Win article about businesses that use video and how you can get video to work for your business. These days almost anyone can make a video and put it on YouTube. Millions and millions of videos are being produced, posted, and shared. Here are a few interesting stats from YouTube. 

Is Google+ adding up?

Courtesy of  www.youtube.com

By Danny Murphy

There’s no shortage of hype about the Internet and product launches related to it. When Google+ launched in 2011, there was a lot of hype. Google+ was Google’s response to popular social media networks including Facebook, Twitter, and LinkedIn. Google wanted their piece of the social media market. However, Google+ has not lived up to the hype. Some big changes were recently made to Google+. Naturally, Google cranked out some hype over those changes.

Why do Giant Companies Step on Consumers? Part 1:

Ten
Ten Common Mistakes Made

By Hector Cisneros

Ever wonder why big companies make crazy marketing moves that really piss off their target market? Why do they act like giants walking through a garden accidently stepping on ants (the consumers) when they know their target market lives there in the first place? This article is all about how giant companies can’t seem to leave well enough alone when It comes to supporting products and services that work.  It also talks about what big companies should be doing to avoid these mistakes and what you the consumers can do to keep the giant companies from making these mistakes too often. So read and learn from this week’s Working the Web to Win article about why the giant companies step on consumers.

I-Spies Are Looking for You

Courtesy of Workingthewebtowin.com

By Carl Weiss

Just when you thought online privacy couldn’t get any worst, technology developers have unveiled software that lets your smartphone eavesdrop on your TV viewing habits.  Called SilverPush, this Android-based third-party app uses your smartphone to listen for television shows, in turn providing advertisers with information concerning user’s viewing habits. When the app was unleashed in Europe, it caused the US Federal Trade Commission to send letters to12 developers known to be using SilverPush.  While the developer of SilverPush claims that the software hasn’t been used in the US as of yet, the feds warned them that use on American smartphones would result in the developers being held liable for damages if users weren’t made aware of the data being collected.

How to Avoid the Stress & Burnout of Social Media Management

Courtesy of  www.youtube.com

By Hector Cisneros

Ok, you're now in charge of the company's social media marketing program (along with several other tasks in your business).  Where do you start? Where will I find content to post and when should I post It? How will I find time to research and share useful content? How will I measure my success? I'm already in charge of several other programs, how will I manage the pressure? If you're asking yourself any of these questions, you're setting yourself up for social media marketing burnout! In this week’s blog, I will cover how to be efficient and effective as a social media manager. I will tell you how to quickly and easily find and post what works, how to measure what's working and how to minimize the time social media marketing takes out of your life. So tune in and turn on to this week's article of Working the Web to Win and learn How to Avoid the Stress & Burnout of Social Media Management.  

The Crypto Crunch - Ransomware Run Amok

Courtesy of  commons.wikimedia.org

By Carl Weiss 

The Crypto Virus is unlike anything you have encountered in the past.  Sure, other forms of malware can disrupt your web browsing, slow your machine to a crawl or pop up an endless stream of annoying ads.  But this nasty bug has the ability to ratchet up your angst a number of ways.  That’s because not only can Crypto encrypt your hard drive and hold your machine for ransom, but it can also infect any other peripheral connected to it, including the cloud.  This is the same virus that so infected the servers of a local police department in Georgia that when the cops asked the FBI what to do, the feds told them to pay the ransom.  Before your wired world gets turned upside down and your computers are held hostage, you had better read on so you can beef up your immunity to the nastiest bug in Cyberspace.

How to Use LinkedIn for Sales and lead Generation

Courtesy of  pixabay.com

15 Surefire Ways to Grow Your 

Appointments, Connections & Sales

By Hector Cisneros

Ever wonder why every professional sales person you know is on LinkedIn?  Why is it that they spend a considerable amount of time every week messaging prospects and growing their connections?  Is your LinkedIn network less than 500 connections? Do you want to take full advantage of LinkedIn features so that you make more appointment and close more sales? Are you ready to do what it takes to be a successful LinkedIn Professional Networker? In this article, we will explore 15 different ways you can make more appointments, grow your connections and close more sales? The only real question left is whether you are willing to do whatever it takes to achieve success. So if you’re curious about what it takes to more appointments growing your LinkedIn connections and make more sales and then read on and learn, “How to use LinkedIn for Sales”.