Is Online Gambling a Bad Bet?

Courtesy of en.wikipedia.org

Or are you Missing out? 

By Carl Weiss

Since its inception, the US government has tried to put a stop to online gambling. Yet it has failed to slow, much less stop its spread. With the emergence of paid fantasy football sites, which advertise their games on TV, not to mention New Jersey offering legalized online casino games, is it any wonder that this industry is anything but a bad bet to developers and operators alike? Still, the feds persist in doing everything in their power to put the brakes on one of the most lucrative online industries ever created. In today’s blog we will look at the evolution of the online gambling industry.

Are Social Networks Becoming Antisocial?

By Carl Weiss

Social networks are nothing new.  They have become the conduits that let us tell the world all about us.  But lately a number of social nets have begun displaying alarmingly antisocial attributes.  Case in point: A new social networking app called Peeple, has been described as a “Yelp” for people, is slated to launch in November.  It will employ a star system that will allow you to rate anyone you know, including ex-spouses, former bosses, your friends and neighbors. 

To some, the specter of being categorized like a side of beef is appalling.  Caitlin Dewey, a reporter for the Washington Post summed up her Peeple angst this way, “Imagine every interaction you’ve ever had suddenly being open to the scrutiny of the Internet public.” That’s a pretty scary thought, if you ask me!

15 Ways Social Media Can Build Your Business and Credibility

Courtesy of  pixy.org

By Hector Cisneros 

Social Networks are the fastest evolving media in the world. In less than a dozen years, it has gone from relative obscurity to internet dominance. Today, any business that ignores social media does so at its own peril.  Social networking and Social media have become integral to internet marketing, business and social communications. Most importantly, it has changed the dynamic of what advertisers can say, do and get away with. No longer can businesses get away with touting poor products as the latest and greatest. Businesses can’t continue to provide poor customer service and expect to keep it under wraps. Today social networks allow consumers to spread good or bad news at the speed of the internet. Businesses have to be proactive using social networks to stay ahead of the competition and any bad news that may escape into the social “network-sphere”. This article will provide 15 reasons why every business needs to proactively be using social media to win the hearts and minds of the consuming public. They will be listed in descending order of importance (as chosen by me) to help you see the big picture. So let the countdown begin.

Is Your Website a Serial Killer?

Courtesy of  Flickr

By Carl Weiss

Nobody wants to upset the 800 lb. gorilla in the room named Google.  Yet, that is precisely what many business owners do when they employ serial sites to do their bidding.  Google hates serial sites with a passion.  That’s because these online clones attempt to generate position by the cookie cutter method, where the same site is used to target a number of individual keywords.  If the Googlebots catches you using serial sites, all your sites could wind up sandboxed (or at the very least lose ranking). 

Best Free and Safe Apps for Apple and Android

Courtesy of  iTunes & Google Play

By Hector Cisneros

In the past, I have written articles and done shows about the insatiable appetite that people have for free smart phone apps. We have talked about the many dangers inherent with free apps and what you can do to protect yourself. In this article we will be reviewing what we feel are the top 20 free and safe apps, available both for Apple and Android platforms. We will also provide a list of the top 50 apps available today along with links to them so you can read reviews and get these applets. So read on and get your appetite for apps satisfied by turning on to this week’s episode of Working The Web To Win.

Blogging as a Business

Courtesy of  www.flickr.com

By Carl Weiss

Blogs have been around for more than 10 years. During that time, millions of blogs have been written about every topic under the sun.  Some bloggers have even become superstars.  While blogging still remains a great way to promote any business, what most bloggers do not realize is that blogging can be a profitable business on its own.  That’s right, business owners are willing to pay a writer to handle the task of creating, publishing and promoting weekly blogs.  The reasons they are willing to outsource the job is simple:

How to Create an Irresistible Offer

Courtesy of The Irresistible
 offer on Amazon.com

Creating the Offer (Part 2 of 2)

By Hector Cisneros

In his book, "The Irresistible Offer - How to Sell your Product or Service in 3 Seconds or Less", Mark Joyner lays out a map which shows how to create an offer so compelling that it guarantees success. However, there are many factors and nuances to creating an irresistible offer. Creating a great marketing message is part art and part science. Most businesses can create a compelling offer by using the science of testing and measuring.  

An Irresistible Offer That Lets Small Businesses Compete

(Part 1 of 2) of How to Create an Irresistible Offer

Courtesy of Working the Web to Win

By Hector Cisneros

Millions of companies are trying to sell products on the web. Large companies like Walmart, Target and Best Buy have big advantages over the small mom and pop players. So just how do you compete with these mega corporations? What can you do to stay in the game? How can you get found and then provide an offer that your visitor can’t refuse? Well, if you’re not willing to leave a horse's head under your visitors bed sheets to get them to take the next step, you will have to provide another offer they can’t refuse. In this article, we will cover how to turn visitors into buyers by providing the real trust elements that every website needs. We will cover the basics of creating irresistible offers and we will cover how test your offers so that you don’t have to threaten equestrian wildlife to coerce your prospects to take the next step. So let's get started by digging into how small businesses can compete.