By Hector Cisneros
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| Our show on BTR |
Several years ago, Carl Weiss, my business partner and I decided to create our own Internet radio show. Our reasoning was based on specific principles and goals. First and foremost, we believe that quality content is king for organic search engine ranking, so anything we did had to have lots of first-rate material. Second, we needed to produce unique, useful information to post to our weekly blogs and social nets. We felt this would distinguish us from our competition. Third, doing a weekly Internet radio show would force us to do lots of research, stay current, understand the World Wide Web and search technology. Engaging in so much research and writing about what we had learned would facilitate our ability to produce quality content, which in turn would drive rankings for the keywords we’d chosen.
