The Banner Blitz is Back

By Carl Weiss

Image courtesy of entrepreneurs-journey.com

Back at the turn of the century banner ads were everywhere. You couldn't read a zine or surf a web portal without seeing dozens of banner ads all vying for your attention. While some were static, others were so animated that they hurt the eyes to stare at them. Then in 2003 banner ads were declared as dead as the dodo bird. Was this due to the fact that they were ineffective as a source of traffic? Or was it more the fact that over time animated ads had become annoying? Regardless, the bane of in-your-face online ads was over ... Or, so it seemed.  Ten years later, banner ads resurfaced with a vengeance.