By Hector Cisneros
We live in a very competitive world. The business environment has
undergone a sea change that has ushered in worldwide communications,
international sales, instant access to unlimited product research and global
reviews of anything that is sold. So how are businesses going to compete in this
environment? The way I see it, all businesses have only a few choices. From a regional
perspective, they can either compete globally or locally. They also have to compete by either try to sell
a product or service as a commodity, or they can move to a less competitive niche
environment.
