By Hector Cisneros
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Have you ever received a solicitation claiming to be able to
help you fix your SEO issues? They will use
acronyms like SEO, SERP, ALT Tags, or catch phrases like “Content Marketing”, “White
Hat”, analyze, keywords; or they talk about fixing your Penguin, Hummingbird, Pigeon
or other Google algorithm issues. How do you know if this solicitation is legit?
What’s a company to do in the face of all this cyber-babble?
How can anyone distinguish legitimate solicitations
from honest companies versus unscrupulous ones that are just phishing to get their
hooks in you? This article is devoted to
helping anyone learn some of the telltale signs that an email or cold call is legit,
or if it’s looking to take you by hook, line and sinker. We’ll actually dissect a phishing email to provide
a real world example. First, let's start
by understanding the true nature of the World Wide Web.
