By Hector Cisneros
If you’re in business, you
Image courtesy Pixabay
want to get the word out to
the public about what you do and what your business has to offer. That’s a given. And since the late ’90s, that has meant building
and promoting a website. The web is a
wonderful way to let prospects and customers know that your business is alive
and well. It provides them with
everything they need to understand and find your firm. For some businesses, it even provides a way
for customers to point, click and buy. At
least that’s the way it used to work at the turn of the century. The problem nowadays is that it isn’t quite
so simple to keep your business top of mind online. That’s because where there used to be dozens
of search engines for you to use to generate a buzz, now there’s the 800 lb.
gorilla in the room called Google. Where
online marketing used to be website-centric, today you also need to post to
social nets, write blogs and shoot videos if your business is going to stand
out from the crowd. If you either don’t
have time to do this or have done this and your web assets still fail to generate
an audience, today’s blog is for you.
