How to Triple Your Blogs Views in 60 Days or Less

By Hector (the Connector) Cisneros

Working the Web To Win's blog Stats

So, you have a blog and you’re publishing articles on a regular basis, but you’re following and page views are growing at a snail’s pace. What do you need to do to get to the next level? Wouldn’t it be great if you could find some proven method that produced a quantum leap in growth? Would learning how to maximize your postings really help? Would learning how to use the right schedule, frequency, and time of day actually make a difference for your blog? Does sharing your posts with the right people in a coordinated manner make a difference?

If you what to learn how to take your blog from a mere few hundred page views a month to over 3,000 in the same period, read on. Better still, if you want to achieve an exponential growth from 500 to 12,000 page views a month, get excited because we’re going to tell you exactly how we did it.

Courtesy of fisher.osu.edu

First, let’s start with some prerequisites for success. To reach the quadrupling effect in 60 days, you need to have already published over 100 high quality, separate blog posts. If you haven’t reached that number yet, our formula will still work, but it’ll just take longer to reach that quadrupling goal.

Also, it’s important to understand you can’t achieve this kind of following and readership by using quick and dirty means. The following items are part of our philosophy, our mind set, and our Guiding Principles that directs our work from start to finish. If you don’t have the right mind set, work ethic, and don’t follow the same principles we do, then this won’t work for you. On the other hand, if you follow our methodology and principles you can’t fail. Okay, let’s get started with our Guiding Principles:

Our First Guiding Principle – Consistency

1. Having a strong social presence is important. Consistent posting, inviting, 
   engaging everyday if possible.
2. A quick way to grow your social networks is to join lots of groups. Groups can contain thousands of members so this will help make up the difference when you’re just getting started and only have a few followers.
3. Make sure you join both industry-specific and customer-specific groups.
4. Provide useful, regularly curated content to your social nets; this is important to build loyalty.

Our Second Guiding Principle – Be Customer-centric

Courtesy of www.sdgrantmakers.org

1. It’s all about what the reader wants. Quality, relevance, timeliness and professionalism are all important.
2. Creating unique quality content and publish it on a weekly basis (at the least). This is extremely important.
3. Sharing your authoritative posts with your social nets is also important. Your unique posts are more valuable than someone else’s post to you.
4. Have a focused clientele.

Our Third Guiding Principle – Being a Giver, Not a Taker

1. Be more concerned with producing something of value rather than trying to be found via keywords or some technique.
2. Find others and support them. Fostering a group of like-minded, loyal supporters who are willing to read, comment on and share your post every week is very important.
3. Be willing to join multiple groups and also be willing to participate by providing these groups with useful content.

Our Fourth Guiding Principle – Always Make it Easy for Your Readers

1. Make sure your content is easy to find, share and understand.

   

   Courtesy of atvb.stcharlessatellitecenter.org
2. Always deliver on your promise. If the opening paragraph and summary talk about a subject, your article better pertain to and expand upon that topic.
3. Catchy titles using the right key words is important.
4. Provide lots of links to your previous content.
5. Also provide links to lots of other people’s relevant content.
6. Adding pictures, videos, podcasts and other multimedia elements can raise your blog’s visual appeal, “stickiness” and share-ability.
7. Make it easy to share your work with social sharing plugins. Also, ask others to share and comment on your articles.
8. Always strive to produce evergreen content. This will allow you to recycle your content exponentially much more than content designed to jack (i.e., utilize) key words or trending topics.

Our Fifth Guiding Principle – Be Willing to do Whatever it Takes

1. You must commit for at least a year before you evaluate how you’ve done.

   

   Courtesy of www.pinterest.com
   

2. Set up “S.M.A.R.T.” goals (Specific, Measurable, Achievable, Realistic, Timed) and review them at least on a monthly basis.
3. Set up Google Analytics to track visitors and social shares
4. Don’t be afraid to get help; a coach can be a Godsend.
5. Get a blogging buddy to proof your work, keep you honest and on target.
6. Set up a rewards reaching short-, mid- and long-term goals.
7. Commit without fail, to writing at least one quality blog a week.

Now that you understand our Guiding Principles, you can start with the publishing techniques that roll out the content so your followers can consume it. New, fresh posts will normally garner approximately twice as many page views as recycled, old posts. New posts should be introduced on your social media channels with verbiage such as, “Here’s our latest article, check it out,” followed by the article title and a link. You can’t use this specific verbiage with recycled articles however, because you’d be breaking the trust with your followers. They’d quickly realize you’ve lied and then you’d lose credibility, so don’t pass off old posts as new ones.

Here’s how your first year will play out: Your journey will begin slowly, like a snowball rolling down a mountain side. At first, the snowball will only be the size of your fist. By

English: The Snowball Русский: Снежок (Photo credit: Wikipedia)

the time it reaches half way down the mountain, it will be the size of a mid-sized car, and when it hits the bottom, it will be the size of a five-story house. Your page views will behave similarly. At first, you’ll only have a few page views. As your article library, support partners, and your social network followers grow, so will your page views. When you hit 30+ articles, you’ll start reposting your articles as recycled social posts; as a result, your page views will double for the first time. Here you’ll be recycling a blog post every other week. When you reach 60+ articles and triple your social network connections, you’ll be able to double up (i.e., post two blogs per week) your recycled article posting schedule and your page views will double again. When you reach 130+ articles and double the number of your social network connections once again, you’ll be able to quadruple your page views in as little as 60 days (if not sooner).

If you already have a nice following and a 100+ blogs posted, you can jump right in and start posting two blogs a day. Articles that are not evergreen will only garner a few page views. However, your evergreen articles could easily grab a hundred page views.

Want to Know a Short Cut? (Hint: There are very few.)

English: Hikers taking one of many
short cuts (Photo credit: Wikipedia)

If you double or triple your article production, you also shorten the overall time it takes to grow your following and page views. This literally means writing two to three unique quality articles a week. Having more unique, quality, timely and relevant material to feed your social nets is the key (along with having numerous social net followers to read your content). Page views are a function of good content being exposed to large numbers of people. This in turn, less than 10 percent of those exposed to your article link will view your page.

How do you know what I’m telling you is true? 

My company, Working the Web to Win, did several experiments, posting different numbers of new and recycled blog posts each week for 60 days. During that time, we were able to increase our average monthly page views from 3,600 to over 12,200 a month. We also found that if we lowered the number of recycled post and new article posts, the monthly page views would diminish.  We found that new, unique articles would receive double the page views of recycled blog posts. We also found that posting at certain times of day had different effects as well. We learned that posting first thing in the morning (8:30 a.m.), just past noon (12:20 p.m.), just before quitting time (4:15 p.m.) and after the kids are put to bed (9:45 p.m.) to be the best times to post. The social networks that you posted to also had an effect on when posts would most likely be read. Facebook would peak on weekends and evening. Twitter was somewhat even across the board while Google+ and LinkedIn seem to do better between 7 a.m. to 7 p.m. We also found some variability in words used to curate the post and the titles of the articles themselves.  While this isn’t an exact science, we do know that the quality and timing of the posts play an important factor.

Are There Any Other Short Cuts?

Courtesy of kisstheschoolbondgoodbye.com

The only other short cuts we know of will cost you money. Lots of it. You can participate in Pay Per Click (PPC) to get more page views and followers. Pay Per Click/Views promos are available on Google Search, Facebook, Twitter and LinkedIn. These can accelerate your growth and monthly views but these views will not be as loyal as the organic growth that you can gain with the natural progression of week in and week out production of quality content distribution.

Here’s Our Magic Formula in a Nutshell

Follow the Guiding Principles 1 through 5 when producing content. For every 32 blogs you publish and share, you can repost one of those blogs each day until you run out, then start the process over again.

Might and Magic (Photo credit: Wikipedia)

Here’s a possible example: Reach a total number of 32 published articles (however you can do it ― by writing one, two, or three articles a week). Then start recycling your posts. Push two blogs per week to your and your team’s social nets. At the end of 32 days, you’ll have recycled 32 articles and created and posted, at the minimum, four new articles.

Once you reach 64 published blogs, recycle two posts per day, except on the day you’re posting your latest blog for that week. Post one blog in the morning and one in the late evening for 30 days. Continue to do this until you reach 96 blogs. When you reach 96 blogs, you can either recycle two a day for 48 days, or recycle three posts a day for 30 days and so on. Continue this process for at least a year.

Courtesy of www.westsideculture.com

Every time you double your base number of 32 published blogs (i.e., 64, 128, 256, etc.) you can repost another blog that day. Once you build your library of 256 articles, you can recycle posts four times a day for 60 consecutive days without repeating any posts. I’ve read of some companies that have large numbers of articles in their content library that only post their own unique content, and they do so to the tune of ten recycled post a  day. The combination you use may be different than what I’ve listed, so make sure you experiment with multiple posting schedules.

In this article, I showed how our company was able to increase our blog’s page views from an average of 3,600 per month to over 12,000 page views per month in less than 60 days. I provided our five Guiding Principles that direct how and what kind of content we produce, along with the specifics on post scheduling, building credibility, engaging the audience, and fostering social dynamic partnerships.

If you’d like to find more articles like this, read, “Blogging Secrets of the Pros”  and “The Secrets of Blogging For Dollars” or enter the words “Blogging or Story Telling” in the search box at the top of this blog to find even more. If you found this article useful, please share it with friends, family, coworkers and associates. If you have something to add or have a different opinion, place them in the Comments section below.  It’s been my pleasure sharing this information with you.

That's my opinion; I look forward to hearing yours.

If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we'll email it to you. Your information is always kept private and is never sold.


Hector Cisneros is a partner, COO and Social Media Director for the award-winning, Internet-based marketing firm, Working the Web to Win, in Jacksonville, FL. You can connect with him on Twitter, Facebook, Google+,  LinkedIn,  and YouTube.  He’s also the co-host of BlogTalkRadio’s “Working the Web to Win,” where he and Working the Web to Win’s co-founder, Carl Weiss, make working the web to win simple for every business. Additionally, Hector is a syndicated writer on EzineOnline and is an active blogger (including ghost writing). He's a published author of two books, "60 Seconds to Success"(available at Amazon and B&N), and "Internet Marketing for the 21st Century," which you can get by filling out the form above. He’s also the co-author of the new book, “Working The Web to Win,” which is now available on Amazon.com.

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