Best Free and Safe Apps for Apple and Android

Courtesy of  iTunes & Google Play
By Hector Cisneros

In the past, I have written articles and done shows about the insatiable appetite that people have for free smart phone apps. We have talked about the many dangers inherent with free apps and what you can do to protect yourself. In this article we will be reviewing what we feel are the top 20 free and safe apps, available both for Apple and Android platforms. We will also provide a list of the top 50 apps available today along with links to them so you can read reviews and get these applets. So read on and get your appetite for apps satisfied by turning on to this week’s episode of Working The Web To Win.

Blogging as a Business

Courtesy of  www.flickr.com
By Carl Weiss

Blogs have been around for more than 10 years. During that time, millions of blogs have been written about every topic under the sun.  Some bloggers have even become superstars.  While blogging still remains a great way to promote any business, what most bloggers do not realize is that blogging can be a profitable business on its own.  That’s right, business owners are willing to pay a writer to handle the task of creating, publishing and promoting weekly blogs.  The reasons they are willing to outsource the job is simple:

  1. They do not have the time or staff to take on the task.
  2. They don’t understand the mechanics of blogging.
  3. They have no way of promoting a blog once it is published.

Just as with most business headaches, a business owner’s problems can become your opportunity, provided that you have what it takes to research, write, publish and promote blogs for them.  In short, if you can write at an eighth grade level, know how to surf the web and are willing to follow a few simple directions, you can use blogging as the cornerstone of an online marketing business that you can build, grow and derive profit.

The Write Stuff

Courtesy of  www.flickr.com
Most people consider writing to be a chore about as uncomfortable as a root canal.  To them, the thought of having to come up with a story a week causes shivers to run down their spine.  This is chiefly due to the fact that they haven’t discovered the world’s largest free research library.  I’m talking about the Internet.

Over the years I have been paid to write blogs for everyone from chiropractors to plumbers.  While I knew nothing about these occupations when I took on these clients, I knew where I could learn all about their industries.  It’s simply a matter of point and click to read blogs and Newsfeeds related to any topic you can imagine.  Armed with a little knowledge of hot topics, coming up with fodder for a weekly blog is no problem at all.  (It also pays to interview the client in order to determine the things that make their business unique.)

Then it’s simply a matter of coming up with 4 or 5 ideas for blogs and bouncing them off the business owner.  Provided you get the go ahead for at least one of these ideas, it’s time to start writing.  While many pundits advise bloggers to create short copy of 600-800 words, if you really want to do your client justice you should strive for 1,000 – 1,200 words.  This equates to about two pages of printed text.  While writing a longer blog means a bit more effort on your part, the payoff to the client will be substantially higher than that achieved by short copy.  (I will cover the reasons for this a little later in this blog when I cover maximizing the blog’s marketing potential.)


Which Blogging Platform Should You Employ?

Courtesy of  commons.wikimedia.org & Google
Once you get approval from the client to publish your blog, the next thing you need to choose is the platform upon which you will be publishing all their blogs.  While there are a number of excellent free blogging platforms from which to choose, if you are hoping to give your client the biggest online marketing bang for their buck, there is only one correct answer: Blogger

Owned by Google, Blogger offers a media-rich template-driven system that will allow you to design, create, manage and promote blogs like no other blogging platform.  Blogger is easy to work with when it comes to building a blog.  Start by going to blogger.com and clicking on the link to get started.  Enter the name of the blog and then a potential URL. (Our URL is workingthewebtowin.blogspot.com.)  Once blogger approves your URL, all you need to do is select the template of your choice and click “Create Blog.” 

The beauty of Blogger is that you can add images and videos at the click of a mouse. You can use multiple sources as long as you provided you have permission an provide attribution for what you use. To make it even easier, Google has builtin links to YouTube and Picasa which are Google property.   Once the blog is written, the images and videos added, all you need to do is click “Submit” to launch the blog.  What could be simpler?

Courtesy of Workingthewebtowin.com
(If you have never used Blogger, click on the link to take a free 7-day test drive of our Blogging for Business e-course.)

Successful Blogging Produces Other Income Stream

Selling your blogging service is not the only way you can produce income from blogging or your blog. When you create a blog, the content of that blog can lead to the creation of other content products. A good example is our Internet Radio show. The content and impetus of each weeks show comes directly from our blog articles. You can use this research and content to create a Podcast, Webcast, resalable e/newsletter etc.… Along these same lines – if you produce a lot of articles about the same industry or topic, you can convert these articles in books and eBooks, both salable products.

Blog traffic produces gold! Once you build up traffic and subscribers to your blog you can sell ad
Screen Print of when we hit 80k page views.
space (banner and in column ads) to clients looking for exposure. You can also use your site to generate leads for your company and for other companies as well. Lead generation is a thriving business on the Internet. It’s important to point out, that once you create an audience, you now have a new revenue stream you can tap into in a multitude of ways.

The Billboard in the Desert

Before you start patting yourself on the back, you need to consider the fact that even the best blog in the world will do a client little good unless there are people to read it.  Without an audience, a blog is only a billboard in the desert.  When it comes to building an audience, this is another area where Blogger shines.

At the base of each post are several items with which you’ll need to become familiar.  The first is the “Comment Area.”  This is where readers can leave comments on the blog.  Below that are social network icons for Facebook, Twitter and Google+.  Any reader that clicks on these icons can share the blog with their followers.  This is good, since building a following for a blog is mostly a function of social networking.  It is also another way for you to get paid.

Speaking of getting paid, this is the best part about digital marketing.  Unlike web design or app development, which is typically a one off project, blogging and social networking are businesses that provide recurring revenue that pays month after month.  (We contract with clients for 1-year whenever writing blogs or manage their social nets.)  This means stability when it comes to generating revenue. 

Feeding the Need

Of course, knowing how to blog won’t put any money in your pocket unless you know how to market your services.  When it comes to finding clients, there are two schools of thought: Advertising and Networking.  While you can spend money on advertising your services, the most cost effective way to jumpstart your business is to purchase 1,000 business cards and start attending networking events.  You’d be amazed at the number of low cost and no cost business networking events taking place around town.  Some networks are come one come all, while others are exclusive to certain types of business models.  The simplest way to sort them out is to peruse portals such as Meetup and Eventbrite that announce business networking events.  You will find that some of the meetings are held in the morning, some in the afternoon and many are evening affairs.  The latter is especially good if you are looking to keep your day job for the time being.

Courtesy of  garysteinblog.blogspot.com
Other than looking for prospects, these events are also a great place to meet agency owners who will work with you.  (Especially if you give them a piece of the action.)  Most agencies are only too eager to work with bloggers, especially if they have clients under contract.  This could be another money making opportunity for you, since many agencies will extend their umbrella of services to your clients while giving you a slice of the pie in return.

For example, our Working the Web to Win agency offers a wide variety of marketing services including web design, SEO, mobile marketing, social networking, directory marketing, email marketing and digital video production.  We even offer a service where we will produce and manage internet radio and or TV shows. We offer a 20% commission to any agent that brings us a client.  We will even white label our services for participating agents.  (This means they never have to tell their clients that they are working with another service provider.  They just tell them that they offer these “Other Services.”) 

When it comes to generating either a part time or full time income from blogging, the more creative you can be the better.  That also goes for having your clients' interests at heart.  Once you have the means to generate a substantial audience, then you will have an opportunity to monetize your client’s blogs. Because if you can show your clients how to start turning clicks into cash, then it won’t be long before you can kiss that day job goodbye and start making a substantial income from blogging as a business.

In this article I have discussed how you can turn blogging into a business that produce many income streams. I go over methods of production and include a section on how to market your blog.

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If you found this article useful please share it with your friends, family and co-workers. If you would like to learn more about this subject, visit the notes page on this blog for the BlogTalkRadio show dated 9/29/15. I recommend checking out "The Write Stuff – How to Blog & Make a Profit", "Marketing Your Blog in the 21st Century – Part 3 of Blogging 101", “The Magic Formula for Blogging Success: a Training Series for Bloggers“, or "Internet Marketing: Lessons Learned & Best Practices Part 4 – Content is King".  You can also search for other related articles by typing in “Blogging” in the search box top of this blog.


If you feel your business could use some help with its marketing, contact us at 904-410-2091,We will provide a free marketing analysis to help you get better results.  Don't forget to Plus us on Google+ as well. If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.



Carl Weiss is president of WorkingtheWebtoWin.com a digital marketing agency in Jacksonville, Florida that routinely works with bloggers and other online marketers. 

Related articles

How to Create an Irresistible Offer

Courtesy of The Irresistible
 offer on Amazon.com
Creating the Offer (Part 2 of 2)

By Hector Cisneros

In his book, "The Irresistible Offer - How to Sell your Product or Service in 3 Seconds or Less", Mark Joyner lays out a map which shows how to create an offer so compelling that it guarantees success. However, there are many factors and nuances to creating an irresistible offer. Creating a great marketing message is part art and part science. Most businesses can create a compelling offer by using the science of testing and measuring.  

To create a great marketing message takes a little more. It needs a knack - artistic skill - that when combined with the science, leads to what Mark Joyner calls "The Irresistible Offer".  The reality is this: If creating a great irresistible offer was so easy - everyone would have one and we would all be making money hand over fist. Having said that, a really good, compelling offer can make you lots of money, so let’s look at the elements that make up Mark Joyner's Irresistible Offer.

All Business Relies on This!

According to Mark Joyner - no business can take place until and offer is made. He states that this offer must provide a quid pro quo. In other words - I give you something and you give me something of greater or equal value in return. But an Irresistible Offer is not just any quid pro quo. No one wants to trade something for less than equal value. This is tad amount to being ripped off. Trading for something of equal value is not so exciting either. This type of offer will not get people spreading your message like it’s the latest and greatest thing since the invention of the internet!  An irresistible offer is an offer that provides a very high return on the consumers' investment. In plain English, it’s a great deal for them.

The Irresistible Offer Defined

Here’s how Mark Joyner’s defines it: “The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up. “  And “The Irresistible Offer cuts through all the noise and clutter. It creates an itch that the buyer has to scratch. Such an offer makes doing business with you so easy and obviously beneficial that you stand out clearly from the crowd. People remember you. People can’t move quickly enough to give you their money.

Courtesy of en.wikipedia.org
His primary example (of which he gives many in his book) is that of Domino’s Pizza. Here's Domino’s killer irresistible offer that took them to the top; "Pizza hot to your door in 30 minutes… or less… or it's free". It was one amazing offer. No Pizza dealer had ever made such a promise like that until Domino’s did. This offer was so irresistible and successful that it propelled Domino’s to Pizza industry dominance and billions of dollars in annual 
profits. A few other great examples I liked from Joyner’s book include: Columbia House Records touchstone: "10 CDs for 1 Cent" and Federal Express's "When it absolutely, positively has to be there overnight".

According to Joyner, “The Irresistible Offer” is made up of four important parts
  1. "Here's what you're selling".
  2. "Here's how much it will cost".
  3. "Here's what's in it for you".
  4. "Here's why you should buy from us".

The four parts of your message essentially make up what he calls the “Touchstone” – this is your marketing message. He also states that this message should be delivered in 3 seconds or less. Let’s look at each of these parts more closely to see how they make up Joyner’s “The Irresistible Offer”.

Remember Domino’s Touchstone message; “hot pizza to your door in 30 minutes or less or it’s free”. Here’s the message broken down by its four parts. For the first part of the Touchstone they are selling convenient - hot Pizza. For #2, the price is omitted but implies that they are in the ball park of other pizza makers. For #3, the consumer gets fresh hot Pizza to their door in less than 30 minutes. And #4, the consumer can believe the offer because – “if it’s late, it’s free”.

He further states the Irresistible Offer also has three crucial elements which include:
  1. A High ROI Offer (a great deal for the consumer).
  2. A Touchstone (a great irresistible offer).
  3. Believability (the offer and company are credible).


I spoke about #1 the High ROI offer earlier. Your offer needs to make it abundantly clear that your offer is so good the prospect would be a fool not to buy it. Your Touchstone is your actual verbal/written message, just like the Domino’s Pizza message. Here’s another example of a clear touchstone. We’re Working The Web to Wins – Creating Internet Marketing for the 21st Century, That Delivers, Guaranteed.  The last crucial element. #3 is Believability. Saying that this one element is crucial is an understatement. You can have the highest return on investment and the best marketing touchstone ever made, but if your credibility is gone – so are all of your potential sales. No one buys anything from people they don’t trust! On top of that, Joyner adds - there are stylistic elements to pay attention to. Specifically: clarity, simplicity, brevity and immediacy. Leaving these elements out diminishes the potency of your offer as well.

What is not an irresistible offer?

Courtesy of en.wikipedia.org
According to Mark Joyner - many marketing professionals mistaken other marketing tactics for irresistible offers. These include marketing elements like using hyperbole, flashing sales hype, special offer or other sales gimmickry. It’s not bragging rights or even a statement of fact. It is also not your product or services benefits or your product, service or companies USP's (unique selling propositions). These elements can come close and can help, but by themselves are not "The Irresistible Offer". 

The way I see it is this. Both your benefits and USP's often lack one or all of the additional elements that make up a really great irresistible offer (i.e. they leave out 1 or more the 4 parts, the 3 crucial elements and or the style points). There are too drawn out and take much more than a few seconds to deliver. That doesn't mean you can’t make and irresistible offer in 60 seconds, it just means it doesn't meet Mark Joyner's criteria of 3 seconds or less. The best marketing messages are short, sweet, easy to understand and easy to evaluate. Most consumer’s attention span and tolerance for advertising is short. That’s why your marketing message has to be short, elegant and to the point as well. As my partner Carl always says, "You have less than two minutes to dangle the bait and hook the fish". People are overwhelmed by too many ads and they don't like being sold to all the time.

Mark Joyner’s Great Formula

In chapter seven of his book, Mark Joyner discuss his “great formula” for growing your sales using “The Irresistible Offer”. The formula goes like this. #1 “Create an Irresistible Offer.” #2 “Present the offer to a Thirsty Crowd.” and then #3 “Sell them a Second Glass.” 

We have already gone over creating an Irresistible Offer. The second part of his formula refers to picking the right target audience. This is why I said in the first part of the series that you have to fully understand your target market. Trying to sell Eskimo’s frozen Popsicles in winter is going to be a very hard sell – no matter how great your offer is. They don’t fit Mark’s analogy of a “Thirsty Crowd”. On the other hand, letting people try a mini Popsicle for free in south Florida, Texas or California in August is the right target market. They literally could be a thirsty crowd. Once they try your product by accepting your Irresistible offer, you offer to sell them more popsicles!

Every business needs to know that acquiring new customer is the most expensive way to grow your business. However, once you obtain a new customer, getting repeat business is much less expensive.  Selling them that second glass as Joyner calls it. This is something that ever business should be doing. I’m talking about add on sales, second sales and upgrade sales. This repeat business is often where you make all your profit. Knowing the long term value of a customer is invaluable knowledge, especially if you sell consumables or big ticket items that come in different grades of capabilities and features.

Even if you’re repeat sales cycle is 3 or 4 years, knowing how much you make off a loyal customer is very important. You need to know how much you make from them the first year, during the first five years and the account lifetime. This knowledge can help you create your Irresistible offer because it helps you to understand how you can structure your killer deal that ultimately hooks them with the initial buy. Now don’t get me wrong, you still have to earn their loyalty with good products and service or they will not come back for that second glass.

The Importance of Building Trust
In part one of this series, I devoted a section of that article on trust factors. To overcome a distrusting consumer market, you have to build trust. You do this by first and foremost, being trust worthy, by walking the talk and delivering on your promises. It also stands that you must be congruent in all your efforts as well. Your web properties must exude trust (that’s why we talked about the “on page trust factors” in the first article). 

On top of that, it’s important to have other trust building factors in your arsenal.  Having lots of testimonial videos (on YouTube), and in writing on mailed post cards and from clients with their letterhead are a good start. Encouraging clients to post testimonials to social nets and high ratings on rating site is another. Winning awards in your industry, and sharing your expertise via published articles and blogs is another. Always act in a professional manner when dealing with prospects and customers. You are always being scrutinized so watch your P’s and Q’s. Trustworthy behavior builds trust. Trust is the grease that lubricates the sales process. Trust trumps skepticism. It can even trump a superior product or service of a competitor. In a future article I will discuss how “The Irresistible Offer” is amplified by word of mouth marketing and how you can create a plan to maximize your results by combining the two.

In this article I have discussed how to create “The Irresistible Offer” using the methods talked about by Mark Joyner in his book of the same name. I also go into details about how to use Joyner’s "Great Formula" for success to maximize the number of sales you receive. Lastly I discuss the importance of believability and the trust factors needed to make “The Irresistible Offer” effective for producing second sales.

That's my opinion; I look forward to hearing yours.

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If you found this article useful please share it with your friends, family and co-workers. If you have a comment or a different opinion, join the conversation by adding it to the comment section below. If you would like to learn more, visit the notes page on this blog for the BlogTalkRadio show dated 9/08/2015. If you haven’t read part 1 of this series, go back and read that now. I recommend checking out "Understanding the Difference Between Branding, Marketing and Advertising" or "How to Create Your Unique Selling Proposition (AKA USP)" and " The Ultimate Guide to Creating an Ideal Customer Profile".  You can also search for other related articles by typing in “marketing or advertising” in the search box in the upper left hand corner of this blog.

If you feel your business could use some help with its marketing, contact us at 904-410-2091,We will provide a free marketing analysis to help you get better results.  Don't forget to Plus us on Google+ as well. If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below. You will gain immediate access to it and as always, your information is always kept private and is never sold.


Hector Cisneros is a partner, COO and Social Media Director for the award-winning, Internet-based marketing firm, Working the Web to Win, in Jacksonville, FL. You can connect with him on TwitterFacebookGoogle+,  LinkedIn,  and YouTube.  He’s also the co-host of BlogTalkRadio’s “Working the Web to Win,” where he and Working the Web to Win’s co-founder, Carl Weiss, make working the web to win simple for every business. Additionally, Hector is a syndicated writer on Ezine Online and is an active blogger (including ghost writing). He's a published author of two books, "60 Seconds to Success"(available at Amazon and B&N), and "Internet Marketing for the 21st Century," which you can get by filling out the form above. He’s also the co-author of the new book, “Working The Web to Win,” which is now available on Amazon.com.

Related articles

An Irresistible Offer That Lets Small Businesses Compete

(Part 1 of 2) of How to Create an Irresistible Offer
Courtesy of  www.flickr.com



By Hector Cisneros


Millions of companies are trying to sell products on the web. Large companies like Walmart, Target and Best Buy have big advantages over the small mom and pop players. So just how do you compete with these mega corporations? What can you do to stay in the game? How can you get found and then provide an offer that your visitor can’t refuse? Well, if you’re not willing to leave a horse's head under your visitors bed sheets to get them to take the next step, you will have to provide another offer they can’t refuse. In this article, we will cover how to turn visitors into buyers by providing the real trust elements that every website needs. We will cover the basics of creating irresistible offers and we will cover how test your offers so that you don’t have to threaten equestrian wildlife to coerce your prospects to take the next step. So let's get started by digging into how small businesses can compete.

How can Small Business Compete?

Big business has big advantages when it comes to capital for marketing, marketing teams and huge buying power.  So how can a small business beat the odds?  Believe it or not, small businesses can compete with the leviathans of their industry by being more nimble, more convenient, by providing a more personal service, or by being more focused and by using guerrilla marketing tactics.

To be successful, small businesses have to be proactive in understanding their business. The free market is not a forgiving place to fly by the seat of your pants. Every small business needs to take the time to fully understand who they are, what their purpose is, what is special about their business, who they serve and how they serve this target market best. Let’s look at these elements for a moment.

I often hear business people say, "My product is needed by everybody".  Well, here's the rude reality… its not! Today the average consumer has choices, lots of choices. Even if you have a monopoly because of a patent or government edict for your product or service, you won't keep that monopoly forever because the free market hates monopolies. A free market creates competition wherever there is money to be made!

Understanding who your target market is

Coutresy of  en.wikipedia.org
Businesses that make lots of money, are focused businesses. They may have multiple divisions with different focuses, but understand this; they are focused. They fully understand who their target market is for each of their focused products or services. In the past, I have written about "How to Create Your Idea Customer Profile" so I won't go into great detail here. Know that even though your product or service may have wide appeal, it still has a specific target market, and that ideal customer is not anyone or everyone! Needless to say, if you don't know who your ideal customer is, you're probably marketing to the wrong people right now.


On top of not know who your target market is, you may not know what your best weapons are for winning the battle you're in with the mega corporations. Let’s face it, in most cases you cannot compete on price, so you're going to have to compete on some other battle field. This is where your unique selling propositions come into play. If you haven't taken the time to explore and codify your USP (unique selling proposition), you need to do that now. Competing in the free marketplace without a USP is like going to a gunfight with only a knife. Whole books have been devoted to creating USP's and I have written about it as well. I recommend you also address this portion of your business now, because without a USP of any kind you're entering the battle with a significant disadvantage. There are other weapons you can use in this battle. See the section labeled “Trust Factors on and off the Page.”

Having a Compelling offer is Key

Courtesy of  en.wikipedia.org
We always tell clients that their web properties need to have a compelling offer otherwise that web property is only an informational brochure (or worse a billboard in the desert). If you look at the majority of websites, social pages, videos and blogs, you will notice the absence of any kind of offer, much less an offer that’s irresistible. I also want to make sure you understand that having an offer is not enough. It must be a compelling offer. A compelling offer is ultimately determined by the consumer, not you! If you have an offer on your web property and the phone is not ringing or your forms are not producing leads - your offer is not compelling. Also understand that an irresistible offer is “not the be all - to end all” in this process. It is a vital part, but it will falter if other elements are not in place as well.  An irresistible all attention getting offer is useless if you have no credibility! It also will not work as well if your industry has a bad reputation or your sales process is complex. Building and having lots of credibility is a major factor. So is having a great product/service and giving the customer a great return on investment. The rest of this article will delve into all the factors that make web properties compelling, including how to create an irresistible offer. I recommend reading Mark Joyner's book, “The Irresistible offer”, as a must read for any business. The second part in this series will cover his concepts of “The Irresistible Offer” along with my 35 years of personal experience in marketing (including word of mouth marketing).

Creating a marketing plan

One of the biggest mistakes small businesses make is winging it. Flying by the seat of your pants is not a formula for success in any endeavor. There are many books, software applications and thousands of articles devoted to helping businesses create a business plan, yet few small businesses do this. I believe that is why so many small businesses fail within the first five years of operation. Depending on whose statistics you look at, the failure rate is between 50 and 80 percent. Not a rosy forecast. Most fail because they are running their businesses without a map or compass. The direction you move towards is your target market (the ideal customer profile), and the map consists of the business plan to get you there (which includes the research identifying your target market, your ideal customer profile, ideal marketing venues,  your USP, and your irresistible offer). I recommend getting help creating a marketing plan.  Find a marketing consultant with a good reputation, that fits your budget and build your plan. There are many organizations that can help small and minority businesses get a leg up on this process. A couple of organizations I recommend are Marketing Matters - part of the Chamber of Commerce here in the Northeast Florida area and the SBDC (Small Business Development Center) at the University of North Florida. Just for reference purposes, we charge between $500 and $2000 to create a plan for a small business. The cost is determined by the amount of work we have to do (based on what that business has or hasn't done yet).
Courtesy of  en.wikipedia.org

Executing your marketing plan

Once you have a plan, you must execute it. Follow your budget. Don't let advertisers lure you into thinking their ads will produce revenues that will generate more cash to make more sales and do more marketing. I know that this is the ideal situation; however, until your market testing bears this out, it’s a huge risk to throw money at untested advertising.

Guerrilla marketing

Make sure you use guerrilla marketing tactics if your budget is small. Guerrilla tactics include marketing venues like daily social networking, weekly blogging, creating and sharing YouTube videos, adding your profiles to as many search directories as possible and face to face networking where word of mouth is king. The reality is this, if you have a small budget, you probably have more time than money, so use your time as money by investing that time in marketing activities that can build relationships that lead to sales. I recommend joining your local chamber of commerce and a BNI chapter. The chamber has many resources and puts on many events that will provide you with word of mouth networking opportunities. Joining a BNI chapter will also provide you with networking opportunities, but more importantly, they will teach you how to network effectively. How-to network is not taught in most business school curriculums. On the other hand, BNI does a heck of a job teaching both beginner and advanced word of mouth marketing. I recommend reading lots of articles and books on this subject. I can recommend many of the books written by the founder of BNI, Dr. Ivan Misner. I also recommend reading my first book; "60 Seconds to Success". It is devoted exclusively to helping businesses make the most of their elevator pitches.

The importance of having a Good Product or Service

No marketing plan will produce long term success if you don't have a good product or service. Everything will be short lived even if you have the best marketing plan in the world. For example, every holiday season you see lots of new gift ideas come out. I specifically remember the pet rock and Chia Pets. These products had lots of success in the beginning as a novelty, but high sales could not be sustained because the products only offered novelty for a short period of time. Also in short order, competition sets in and the novelty quickly disappears. These products are still sold today, but not in anywhere near the quantity they once sold at. A product or service with high quality, usefulness and utility will keep business coming back for more. Also selling high quality consumable products will also do the same. Once you have the right marketing message (a great irresistible offer, and USP) getting distribution to the masses is your next hurdle. Here’s where the marketing begins. But to try and short cut this marketing process with trickery will cost you.
Courtesy of  en.wikipedia.org

Trickery has Consequences

A marketing message that is deceptive may garner some sales, maybe even lots of sales, but it will produce few repeat sales. A compelling offer that lies to make the sales is not an irresistible offer, it’s a scam! Scamming people out of their money, even with white lies has consequences. Also selling inferior products is tantamount to trickery and will never result in future sales. Today, the advent of social media means that the emperor wears no clothes. If you're caught misleading your customers, you will pay in the courtroom of social media justice. Bad news travels real fast on social media.  If you rip someone off they will post your deed on their social networks and rating sites.  That news will spread like an unstoppable wildfire and your misdeeds will secure your demise.

High Quality, Focused Web Properties

Today, the web has become the go to place to market your business. One thing that is good about the Internet is that it can be a great equalizer for small business. Your website and social site can reach the entire globe. Make sure that quality is one of your top criteria. Professionalism is just as important. Proper spelling and grammar are a must. Your properties need to be focused and clear and easy to navigate as well. On top of that, make sure all your web properties are mobile friendly. Always strive to make it easy for visitors to do business with you.  

What does “focused” mean?  A focused web property is uncluttered and includes just one main subject, where one focused product or service is covered. It is made up of a focused keyword-rich URL, focused title and content that contains your focused keywords in the body of the page.

Trust Factors On and Off the Page

Make sure your focused pages include the following trust factors. Also make sure that all of the trust factors are above the fold on the screen. Trust Factors include: at least one video testimonial and a USP from your company, easy to find contact information, including a clear and highly visible address and phone number, a map (preferable a Google Map) to show your location, listing of your top five social networks, a way to spread your message for the visitors social nets and last but far from least, a clear, easy to understand compelling offer with a high perceived value.

A few parting notes. It's very important that you test your marketing messages. A split testing program (AKA A/B testing) can be carried out very inexpensively on social media and search. If you don't know how to do it, hire a marketing company to do it for you. The management fee they charge could save you thousands in the long run. Also, don't underestimate the value of Word of Mouth marketing (aka WOM). More on this in part 2 of this series.

Ask anyone this question - "what’s the best form of advertising?" The answer will always be Word of Mouth. WOM is very viral in nature and in essence jumps ahead of the irresistible offer (because of the trusted referral). The credibility of the person providing the testimonial and that referral allow you to have instant credibility. You can put WOM marketing on steroids by using it in your social networks and by getting your referral partners and clients to share your irresistible offer. Get your customers to sing your praises (i.e. spreading your positive message, providing testimonials and high ratings) and you will be successful.

In this article I have discussed how many elements of your web properties affect the success of an irresistible offer and ultimately the success of your marketing. These elements are just as crucial as a message that purports a high return on investment (aka irresistible offer) with regards to the success of your marketing message. These elements include many things, such as on page trust factors, page focus and of course, what Mark Joyner calls "The Irresistible Offer".  This article further covers the importance of understanding of your target market, creating a USP/s, engaging in market research and more.  The second part in this series will also cover how to create an “Irresistible Offer” like the one Mark Joyner discusses in his book. It will also discuss how to build trust and create viral marketing via Word Of Mouth. Click here to read it as well.

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If you found this article useful please share it with your friends, family and co-workers. If you have a comment or a different opinion, join the conversation by adding it to the comment section below. If you would like to learn more, visit the notes page on this blog for the BlogTalkRadio show dated 9/08/2015. I recommend checking out "Understanding the Difference Between Branding, Marketing and Advertising" or "How to Create Your Unique Selling Proposition (AKA USP)" and " The Ultimate Guide to Creating an Ideal Customer Profile".  You can also search for other related articles by typing in “marketing or advertising” in the search box in the upper left hand corner of this blog.


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Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web to Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success and co-author of Working the Web to Win.”

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