Best Free and Safe Apps for Apple and Android

Courtesy of  iTunes & Google Play
By Hector Cisneros

In the past, I have written articles and done shows about the insatiable appetite that people have for free smart phone apps. We have talked about the many dangers inherent with free apps and what you can do to protect yourself. In this article we will be reviewing what we feel are the top 20 free and safe apps, available both for Apple and Android platforms. We will also provide a list of the top 50 apps available today along with links to them so you can read reviews and get these applets. So read on and get your appetite for apps satisfied by turning on to this week’s episode of Working The Web To Win.

Do You Have an Insatiable App-etite?

Let’s face it, who doesn’t love free apps, Right? Free adds a whole new dimension to products and services. However, we want you to remember that “free” actually comes with a price. Free apps are in reality freemium apps. This means that most, if not all, “FREE apps” cost you something. Most apps track your whereabouts, collect your contact info for resale, access all of the data on your smart device and almost all serve up advertising in some form or another. If you want to minimize this invasion of privacy get the paid version. Additionally, if you’re smart, you will turn off some of the embedded tracking functions as well.

Courtesy of www.flickr.com
Because there are so many free apps being created each day, Apple and Google cannot vet all of them safety or completely. This means you have to rely mostly on doing the upfront research yourself. You have to make sure your smart devices have anti-malware apps installed that check any new apps for malware. Never be the first to try a new app. I only download apps with at least 100k downloads and a rating of 4 stars. Doing this will help minimize your risk of installing a malicious app. If you’re also worried about privacy, “forget about it!” THERE IS NO PRIVACY” on your smart phone today! Even if you don’t install any apps, some of the pre-installed software tracks you anyway.

It is important to note that there is no perfect top 20 app lists for Apple or Android devices. You can look at the top 25 downloads of all time, the top 50 free downloads, the top 50 paid apps, etc.… Your criteria will actually list apps based on your current needs and primary usage. On top of that these lists often change weekly, if not daily. Both Apple iTunes and Google’s Play Store provide their Top Paid and Free apps lists. You can also go to Wikipedia to look at which Apps received a Billion or a Million downloads.  If you love gaming, your top 20 will be game heavy. However, if you’re a business executive, or a stay at home mom, your choices will be very different.

Also for the sake of trying to maintain some amount of brevity, this article will concentrate on app’s that don’t come installed from the factory. We will also generally stick to Apples and Google’s top freemium apps as well. Our show notes page has links to many articles providing top app picks, including paid apps. So if you want to see how others listed their top 20, check those links out.  Having said that, let’s look at the top 20 free apps for Apple and Android.

Top 20 Free App’s for Apple devices

Courtesy of  iTunes store
  1. Facebook – If you’re into Facebook, you have to get this app. It gives you full access to most of Facebook functionality. This includes uploading photos, read status messages, viewing the Newsfeed, friends' profiles, and send messages via instant message or email.
  2. Pandora Radio – This app makes it easy to enjoy music anywhere you're connected. You can create your own “radio stations” and listen to ad-supported tunes for free for 40 hours a month. There is a 99 cent fee if you exceed the 40-hour monthly cap.
  3. Instagram – With this app you can share and improve the look of your mobile photos, change your image by giving them a vintage or professional look with the app's built-in filters.
  4. YouTube – Gives you access the world’s largest video social network. You catch the latest trending videos, watch how to videos, music videos and even full length movies.
  5. Skype – This app allows you to contact friends and family around the world. It supports voice and video calls and texting, in most cases, for free.
  6. Words With Friends Free – This app is a free ad-supported version of the Scrabble-like game by Zynga. It lets you compete against your Facebook friends or strangers using this service.
    Courtesy of  www.flickr.com
  7. The Weather Channel - This app provides accurate, up-to-the-minute weather conditions for your area and beyond, including future forecast.
  8. Twitter – This app includes most of the functionality of the desktop version. You can search tweets, see what’s trending and tweet to add to the conversation. You can also tweet photos, and it has a built-in photo editor for making those pictures look great.
  9. Temple Run – The game put infinite-runner games on the iPhone map. This game lets you run and dodge obstacles until you can’t run any longer.
  10. Google Search – Google controls 81% of search so why not add it to your iPhone? Google Search is considered by many the ultimate app for performing web searches on any smart device.
  11. Netflix – With this app you can watch a quick episode of your favorite television show, or settle in and watch a feature-length film because this app gives you easy access to streaming your Netflix subscription to your smart device.
  12. Shazam for iPhone – Don’t know the name of that song? This app identifies the music playing around you.
  13. Angry Birds Free – One of the most loved games of all time. This ad-supported free
    Courtesy of  www.flickr.com
    version of the high-flying game, allows you to play through many levels for free.
  14.  Draw Something Free – This Zynga app brings a Pictionary type game to mobile. Draw a picture, send it to a friend and he or she has to guess what you drew.
  15. Flashlight – Need to shed some light on the subject – here’s the app for you. This app turns your phone into a bright mobile flashlight, strong enough to light up the area around you.
  16. Facebook Messenger - Don’t want the whole Facebook app? This app provides the messaging portion of Facebook in a standalone version.
  17. Google Earth - Want to look at pictures of any place on Earth? Google Earth provides a bird’s-eye view of the world through Google’s cameras.
  18.  Fruit Ninja Free - This game allows you to slice and dice fruits as they fly across the screen. The more fruit you chop while avoiding obstacles, the higher your score.
  19. iHeartRadio – This app lets you tune in and listen to Clear Channel radio stations from around the country, all on your iPhone.
  20. Movies by Flixster, With Rotten Tomatoes - Want to know if the latest movie is a winner? This app makes it easy to read reviews, before you’re on your way to the theater.


Also mentioned in many top 25 lists were eBay, Snapchat, Pac-Man Lite, Uber, Spotify, Pinterest, Waze, Amazon, Drop Box, Groupon, plus a horde of Google apps including Chrome, GoogleMaps, Gmail, Google Docs and Google Drive. Now let’s move on to the Android platform.

Top 20 Free App’s for Android devices

Courtesy of  Google Play Store
  1. Messenger From Facebook – This is basically the same app that is available for the Apple platform. It allows you to text via your data plan instead of the sending a conventional text.
  2. Google Photos - Google Photos stores all your photos and videos, searchable and organized by the people, places, and the things that matter.
  3. Facebook – This is the full app for android users who want to share updates, photos and videos on Facebook when mobile.
  4. Instagram – This app provides a mobile way to capture and share the world's moments. You can transform your everyday photos and videos into works of art to share with your family and friends.
  5. Pandora – Discover great music for free. Just enter the name of one of your favorite artists, songs, genres or even composers and Pandora does the rest. Create personalized stations that play your favorite music.
  6. Snapchat – With this app you snap a photo or a video, add a caption, and send it to a friend. They’ll view it and then the Snap disappears from the screen – unless they take a screenshot!
  7. Super-Bright LED Flashlight – This version of and LED Flashlight, instantly turns your smart device into a bright flashlight. Strobe/Blinking Mode is also supported.
  8. WhatsApp Messenger - This messaging app uses your phone’s Internet to message and call friends and family. The first year is FREE! WhatsApp charges $0.99 USD/year thereafter.
  9. Spotify Music – This app lets you listen to artists and albums, create your own playlist or discover new music. There are ready-made playlist or you can get personalized recommendations.
  10. Netflix – View your Netflix subscription right on your android smart device anywhere
    Courtesy of  www.flickr.com
    you are connected.
  11. Star Wars™: Uprising - This RPG game is set between Star Wars™: Episode VI: Return of the Jedi™ and Star Wars™: The Force Awakens™.  It is a multiplayer game where you can join millions of players worldwide.
  12. Piano Tiles 2 – This game is the sequel to the hugely popular game Piano. It has new gameplay, first-class sound quality and provides global competition mode.
  13. KiK – More than 240 million people use this app to chat with people around the world without phone numbers.  You can create groups (up to 50 people), filter who you talk to, access memes, funny pics, celebrity news, videos, GIFs and more.
  14. NFL Mobile – All new for 2015. Fans receive a different experience depending on when they login (day and time, in season or off, game day or non-game day). It provides breaking NFL news, up-to-minute scoring, in-game highlights, live videos and more.
  15. CM Security Antivirus AppLock – This app received the Oscar from the antivirus world 7 times. It is ranked #1 by the AV-TEST again this year.
  16. Subway Surfers – This game allows you to dash and dodge the oncoming trains. Help Jake escape from the grumpy inspector and his dog.  Includes colorful and vivid HD graphics. 
  17. 360 Security - Antivirus Boost – This antivirus app provides management with an all-in-one speed booster that optimizes your background apps, memory space, junk files and battery power.
  18. Pinterest – This app allow you to create pin boards with a visual bookmarking tool that helps you discover and save creative ideas. Create meal plans, plan travel, do home improvement projects and much more.
  19. Amazon Shopping – Shop for millions of products, quickly search, get product details, and read reviews on millions of products from Amazon and other merchants from around the world.
  20. FanDual – This app brings you the one-day fantasy sports leagues. Get immediate
    Courtesy of  commons.wikimedia.org
    cash payouts for winners and no season-long commitment. Play public leagues or with friends. $10 million paid out weekly. Entry fees start from $1.


Other top mentions include many of the same ones listed for the Apple platform, including Twitter, LinkedIn, eBay and Waze. However, you will notice many of the Google apps missing from this list because many of these apps come pre-installed on the Android system.

As stated earlier, everyone loves FREE apps for their smart devices. We all can enjoy the benefits of “freemium” apps by using common sense and by doing our due diligence before downloading and installing that app. This article has provided tips for selecting the best free apps for both Apple and Android devices. It lists my top 20 free apps which were selected by combining many of the top list for 2015.

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If you found this article useful please share it with your friends, family and co-workers. If you have a comment or a different opinion, join the conversation by adding it to the comment section below. If you would like to learn more, visit the notes page on this blog for the BlogTalkRadio show dated 9/022/015. If you’d like to find more articles like this, read, "What Does the Public’s Uncontrollable App-etite Mean to You?",  “How to Safely Whet Your Appetite for Smartphone Apps” and “Big Data Comes Wrapped in Big Danger” or enter the words “Hacking or Apps” in the search box at the top of this blog. If you found this article useful, please share it with friends, family, co-workers and associates. If you have something to add or have a difference of opinion, place them in the Comments section.  It’s been my pleasure sharing this information with you.

That’s my opinion. I look forward to reading yours.

If you feel your business could use some help with its marketing, contact us at 904-410-2091,We will provide a free marketing analysis to help you get better results.  Don't forget to Plus us on Google+ as well. If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below. You will gain immediate access to it and as always, your information is always kept private and is never sold.



Hector Cisneros is a partner, COO and Social Media Director for the award-winning, Internet-based marketing firm, Working the Web to Win, in Jacksonville, FL. You can connect with him on TwitterFacebookGoogle+,  LinkedIn,  and YouTube.  He’s also the co-host of BlogTalkRadio’s “Working the Web to Win,” where he and Working the Web to Win’s co-founder, Carl Weiss, make working the web to win simple for every business. Additionally, Hector is a syndicated writer on Ezine Online and is an active blogger (including ghost writing). He's a published author of two books, "60 Seconds to Success"(available at Amazon and B&N), and "Internet Marketing for the 21st Century," which you can get by filling out the form above. He’s also the co-author of the new book, “Working The Web to Win,” which is now available on Amazon.com.

Related articles

Blogging as a Business

Courtesy of  www.flickr.com
By Carl Weiss

Blogs have been around for more than 10 years. During that time, millions of blogs have been written about every topic under the sun.  Some bloggers have even become superstars.  While blogging still remains a great way to promote any business, what most bloggers do not realize is that blogging can be a profitable business on its own.  That’s right, business owners are willing to pay a writer to handle the task of creating, publishing and promoting weekly blogs.  The reasons they are willing to outsource the job is simple:

  1. They do not have the time or staff to take on the task.
  2. They don’t understand the mechanics of blogging.
  3. They have no way of promoting a blog once it is published.

Just as with most business headaches, a business owner’s problems can become your opportunity, provided that you have what it takes to research, write, publish and promote blogs for them.  In short, if you can write at an eighth grade level, know how to surf the web and are willing to follow a few simple directions, you can use blogging as the cornerstone of an online marketing business that you can build, grow and derive profit.

The Write Stuff

Courtesy of  www.flickr.com
Most people consider writing to be a chore about as uncomfortable as a root canal.  To them, the thought of having to come up with a story a week causes shivers to run down their spine.  This is chiefly due to the fact that they haven’t discovered the world’s largest free research library.  I’m talking about the Internet.

Over the years I have been paid to write blogs for everyone from chiropractors to plumbers.  While I knew nothing about these occupations when I took on these clients, I knew where I could learn all about their industries.  It’s simply a matter of point and click to read blogs and Newsfeeds related to any topic you can imagine.  Armed with a little knowledge of hot topics, coming up with fodder for a weekly blog is no problem at all.  (It also pays to interview the client in order to determine the things that make their business unique.)

Then it’s simply a matter of coming up with 4 or 5 ideas for blogs and bouncing them off the business owner.  Provided you get the go ahead for at least one of these ideas, it’s time to start writing.  While many pundits advise bloggers to create short copy of 600-800 words, if you really want to do your client justice you should strive for 1,000 – 1,200 words.  This equates to about two pages of printed text.  While writing a longer blog means a bit more effort on your part, the payoff to the client will be substantially higher than that achieved by short copy.  (I will cover the reasons for this a little later in this blog when I cover maximizing the blog’s marketing potential.)


Which Blogging Platform Should You Employ?

Courtesy of  commons.wikimedia.org & Google
Once you get approval from the client to publish your blog, the next thing you need to choose is the platform upon which you will be publishing all their blogs.  While there are a number of excellent free blogging platforms from which to choose, if you are hoping to give your client the biggest online marketing bang for their buck, there is only one correct answer: Blogger

Owned by Google, Blogger offers a media-rich template-driven system that will allow you to design, create, manage and promote blogs like no other blogging platform.  Blogger is easy to work with when it comes to building a blog.  Start by going to blogger.com and clicking on the link to get started.  Enter the name of the blog and then a potential URL. (Our URL is workingthewebtowin.blogspot.com.)  Once blogger approves your URL, all you need to do is select the template of your choice and click “Create Blog.” 

The beauty of Blogger is that you can add images and videos at the click of a mouse. You can use multiple sources as long as you provided you have permission an provide attribution for what you use. To make it even easier, Google has builtin links to YouTube and Picasa which are Google property.   Once the blog is written, the images and videos added, all you need to do is click “Submit” to launch the blog.  What could be simpler?

Courtesy of Workingthewebtowin.com
(If you have never used Blogger, click on the link to take a free 7-day test drive of our Blogging for Business e-course.)

Successful Blogging Produces Other Income Stream

Selling your blogging service is not the only way you can produce income from blogging or your blog. When you create a blog, the content of that blog can lead to the creation of other content products. A good example is our Internet Radio show. The content and impetus of each weeks show comes directly from our blog articles. You can use this research and content to create a Podcast, Webcast, resalable e/newsletter etc.… Along these same lines – if you produce a lot of articles about the same industry or topic, you can convert these articles in books and eBooks, both salable products.

Blog traffic produces gold! Once you build up traffic and subscribers to your blog you can sell ad
Screen Print of when we hit 80k page views.
space (banner and in column ads) to clients looking for exposure. You can also use your site to generate leads for your company and for other companies as well. Lead generation is a thriving business on the Internet. It’s important to point out, that once you create an audience, you now have a new revenue stream you can tap into in a multitude of ways.

The Billboard in the Desert

Before you start patting yourself on the back, you need to consider the fact that even the best blog in the world will do a client little good unless there are people to read it.  Without an audience, a blog is only a billboard in the desert.  When it comes to building an audience, this is another area where Blogger shines.

At the base of each post are several items with which you’ll need to become familiar.  The first is the “Comment Area.”  This is where readers can leave comments on the blog.  Below that are social network icons for Facebook, Twitter and Google+.  Any reader that clicks on these icons can share the blog with their followers.  This is good, since building a following for a blog is mostly a function of social networking.  It is also another way for you to get paid.

Speaking of getting paid, this is the best part about digital marketing.  Unlike web design or app development, which is typically a one off project, blogging and social networking are businesses that provide recurring revenue that pays month after month.  (We contract with clients for 1-year whenever writing blogs or manage their social nets.)  This means stability when it comes to generating revenue. 

Feeding the Need

Of course, knowing how to blog won’t put any money in your pocket unless you know how to market your services.  When it comes to finding clients, there are two schools of thought: Advertising and Networking.  While you can spend money on advertising your services, the most cost effective way to jumpstart your business is to purchase 1,000 business cards and start attending networking events.  You’d be amazed at the number of low cost and no cost business networking events taking place around town.  Some networks are come one come all, while others are exclusive to certain types of business models.  The simplest way to sort them out is to peruse portals such as Meetup and Eventbrite that announce business networking events.  You will find that some of the meetings are held in the morning, some in the afternoon and many are evening affairs.  The latter is especially good if you are looking to keep your day job for the time being.

Courtesy of  garysteinblog.blogspot.com
Other than looking for prospects, these events are also a great place to meet agency owners who will work with you.  (Especially if you give them a piece of the action.)  Most agencies are only too eager to work with bloggers, especially if they have clients under contract.  This could be another money making opportunity for you, since many agencies will extend their umbrella of services to your clients while giving you a slice of the pie in return.

For example, our Working the Web to Win agency offers a wide variety of marketing services including web design, SEO, mobile marketing, social networking, directory marketing, email marketing and digital video production.  We even offer a service where we will produce and manage internet radio and or TV shows. We offer a 20% commission to any agent that brings us a client.  We will even white label our services for participating agents.  (This means they never have to tell their clients that they are working with another service provider.  They just tell them that they offer these “Other Services.”) 

When it comes to generating either a part time or full time income from blogging, the more creative you can be the better.  That also goes for having your clients' interests at heart.  Once you have the means to generate a substantial audience, then you will have an opportunity to monetize your client’s blogs. Because if you can show your clients how to start turning clicks into cash, then it won’t be long before you can kiss that day job goodbye and start making a substantial income from blogging as a business.

In this article I have discussed how you can turn blogging into a business that produce many income streams. I go over methods of production and include a section on how to market your blog.

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If you found this article useful please share it with your friends, family and co-workers. If you would like to learn more about this subject, visit the notes page on this blog for the BlogTalkRadio show dated 9/29/15. I recommend checking out "The Write Stuff – How to Blog & Make a Profit", "Marketing Your Blog in the 21st Century – Part 3 of Blogging 101", “The Magic Formula for Blogging Success: a Training Series for Bloggers“, or "Internet Marketing: Lessons Learned & Best Practices Part 4 – Content is King".  You can also search for other related articles by typing in “Blogging” in the search box top of this blog.


If you feel your business could use some help with its marketing, contact us at 904-410-2091,We will provide a free marketing analysis to help you get better results.  Don't forget to Plus us on Google+ as well. If you'd like a free copy of our eBook, "Internet Marketing Tips for the 21st Century," please fill in the form below and we will give you immediate access to it. Your information is always kept private and is never sold.



Carl Weiss is president of WorkingtheWebtoWin.com a digital marketing agency in Jacksonville, Florida that routinely works with bloggers and other online marketers. 

Related articles

How to Create an Irresistible Offer

Courtesy of The Irresistible
 offer on Amazon.com
Creating the Offer (Part 2 of 2)

By Hector Cisneros

In his book, "The Irresistible Offer - How to Sell your Product or Service in 3 Seconds or Less", Mark Joyner lays out a map which shows how to create an offer so compelling that it guarantees success. However, there are many factors and nuances to creating an irresistible offer. Creating a great marketing message is part art and part science. Most businesses can create a compelling offer by using the science of testing and measuring.  

To create a great marketing message takes a little more. It needs a knack - artistic skill - that when combined with the science, leads to what Mark Joyner calls "The Irresistible Offer".  The reality is this: If creating a great irresistible offer was so easy - everyone would have one and we would all be making money hand over fist. Having said that, a really good, compelling offer can make you lots of money, so let’s look at the elements that make up Mark Joyner's Irresistible Offer.

All Business Relies on This!

According to Mark Joyner - no business can take place until and offer is made. He states that this offer must provide a quid pro quo. In other words - I give you something and you give me something of greater or equal value in return. But an Irresistible Offer is not just any quid pro quo. No one wants to trade something for less than equal value. This is tad amount to being ripped off. Trading for something of equal value is not so exciting either. This type of offer will not get people spreading your message like it’s the latest and greatest thing since the invention of the internet!  An irresistible offer is an offer that provides a very high return on the consumers' investment. In plain English, it’s a great deal for them.

The Irresistible Offer Defined

Here’s how Mark Joyner’s defines it: “The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up. “  And “The Irresistible Offer cuts through all the noise and clutter. It creates an itch that the buyer has to scratch. Such an offer makes doing business with you so easy and obviously beneficial that you stand out clearly from the crowd. People remember you. People can’t move quickly enough to give you their money.

Courtesy of en.wikipedia.org
His primary example (of which he gives many in his book) is that of Domino’s Pizza. Here's Domino’s killer irresistible offer that took them to the top; "Pizza hot to your door in 30 minutes… or less… or it's free". It was one amazing offer. No Pizza dealer had ever made such a promise like that until Domino’s did. This offer was so irresistible and successful that it propelled Domino’s to Pizza industry dominance and billions of dollars in annual 
profits. A few other great examples I liked from Joyner’s book include: Columbia House Records touchstone: "10 CDs for 1 Cent" and Federal Express's "When it absolutely, positively has to be there overnight".

According to Joyner, “The Irresistible Offer” is made up of four important parts
  1. "Here's what you're selling".
  2. "Here's how much it will cost".
  3. "Here's what's in it for you".
  4. "Here's why you should buy from us".

The four parts of your message essentially make up what he calls the “Touchstone” – this is your marketing message. He also states that this message should be delivered in 3 seconds or less. Let’s look at each of these parts more closely to see how they make up Joyner’s “The Irresistible Offer”.

Remember Domino’s Touchstone message; “hot pizza to your door in 30 minutes or less or it’s free”. Here’s the message broken down by its four parts. For the first part of the Touchstone they are selling convenient - hot Pizza. For #2, the price is omitted but implies that they are in the ball park of other pizza makers. For #3, the consumer gets fresh hot Pizza to their door in less than 30 minutes. And #4, the consumer can believe the offer because – “if it’s late, it’s free”.

He further states the Irresistible Offer also has three crucial elements which include:
  1. A High ROI Offer (a great deal for the consumer).
  2. A Touchstone (a great irresistible offer).
  3. Believability (the offer and company are credible).


I spoke about #1 the High ROI offer earlier. Your offer needs to make it abundantly clear that your offer is so good the prospect would be a fool not to buy it. Your Touchstone is your actual verbal/written message, just like the Domino’s Pizza message. Here’s another example of a clear touchstone. We’re Working The Web to Wins – Creating Internet Marketing for the 21st Century, That Delivers, Guaranteed.  The last crucial element. #3 is Believability. Saying that this one element is crucial is an understatement. You can have the highest return on investment and the best marketing touchstone ever made, but if your credibility is gone – so are all of your potential sales. No one buys anything from people they don’t trust! On top of that, Joyner adds - there are stylistic elements to pay attention to. Specifically: clarity, simplicity, brevity and immediacy. Leaving these elements out diminishes the potency of your offer as well.

What is not an irresistible offer?

Courtesy of en.wikipedia.org
According to Mark Joyner - many marketing professionals mistaken other marketing tactics for irresistible offers. These include marketing elements like using hyperbole, flashing sales hype, special offer or other sales gimmickry. It’s not bragging rights or even a statement of fact. It is also not your product or services benefits or your product, service or companies USP's (unique selling propositions). These elements can come close and can help, but by themselves are not "The Irresistible Offer". 

The way I see it is this. Both your benefits and USP's often lack one or all of the additional elements that make up a really great irresistible offer (i.e. they leave out 1 or more the 4 parts, the 3 crucial elements and or the style points). There are too drawn out and take much more than a few seconds to deliver. That doesn't mean you can’t make and irresistible offer in 60 seconds, it just means it doesn't meet Mark Joyner's criteria of 3 seconds or less. The best marketing messages are short, sweet, easy to understand and easy to evaluate. Most consumer’s attention span and tolerance for advertising is short. That’s why your marketing message has to be short, elegant and to the point as well. As my partner Carl always says, "You have less than two minutes to dangle the bait and hook the fish". People are overwhelmed by too many ads and they don't like being sold to all the time.

Mark Joyner’s Great Formula

In chapter seven of his book, Mark Joyner discuss his “great formula” for growing your sales using “The Irresistible Offer”. The formula goes like this. #1 “Create an Irresistible Offer.” #2 “Present the offer to a Thirsty Crowd.” and then #3 “Sell them a Second Glass.” 

We have already gone over creating an Irresistible Offer. The second part of his formula refers to picking the right target audience. This is why I said in the first part of the series that you have to fully understand your target market. Trying to sell Eskimo’s frozen Popsicles in winter is going to be a very hard sell – no matter how great your offer is. They don’t fit Mark’s analogy of a “Thirsty Crowd”. On the other hand, letting people try a mini Popsicle for free in south Florida, Texas or California in August is the right target market. They literally could be a thirsty crowd. Once they try your product by accepting your Irresistible offer, you offer to sell them more popsicles!

Every business needs to know that acquiring new customer is the most expensive way to grow your business. However, once you obtain a new customer, getting repeat business is much less expensive.  Selling them that second glass as Joyner calls it. This is something that ever business should be doing. I’m talking about add on sales, second sales and upgrade sales. This repeat business is often where you make all your profit. Knowing the long term value of a customer is invaluable knowledge, especially if you sell consumables or big ticket items that come in different grades of capabilities and features.

Even if you’re repeat sales cycle is 3 or 4 years, knowing how much you make off a loyal customer is very important. You need to know how much you make from them the first year, during the first five years and the account lifetime. This knowledge can help you create your Irresistible offer because it helps you to understand how you can structure your killer deal that ultimately hooks them with the initial buy. Now don’t get me wrong, you still have to earn their loyalty with good products and service or they will not come back for that second glass.

The Importance of Building Trust
In part one of this series, I devoted a section of that article on trust factors. To overcome a distrusting consumer market, you have to build trust. You do this by first and foremost, being trust worthy, by walking the talk and delivering on your promises. It also stands that you must be congruent in all your efforts as well. Your web properties must exude trust (that’s why we talked about the “on page trust factors” in the first article). 

On top of that, it’s important to have other trust building factors in your arsenal.  Having lots of testimonial videos (on YouTube), and in writing on mailed post cards and from clients with their letterhead are a good start. Encouraging clients to post testimonials to social nets and high ratings on rating site is another. Winning awards in your industry, and sharing your expertise via published articles and blogs is another. Always act in a professional manner when dealing with prospects and customers. You are always being scrutinized so watch your P’s and Q’s. Trustworthy behavior builds trust. Trust is the grease that lubricates the sales process. Trust trumps skepticism. It can even trump a superior product or service of a competitor. In a future article I will discuss how “The Irresistible Offer” is amplified by word of mouth marketing and how you can create a plan to maximize your results by combining the two.

In this article I have discussed how to create “The Irresistible Offer” using the methods talked about by Mark Joyner in his book of the same name. I also go into details about how to use Joyner’s "Great Formula" for success to maximize the number of sales you receive. Lastly I discuss the importance of believability and the trust factors needed to make “The Irresistible Offer” effective for producing second sales.

That's my opinion; I look forward to hearing yours.

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If you found this article useful please share it with your friends, family and co-workers. If you have a comment or a different opinion, join the conversation by adding it to the comment section below. If you would like to learn more, visit the notes page on this blog for the BlogTalkRadio show dated 9/08/2015. If you haven’t read part 1 of this series, go back and read that now. I recommend checking out "Understanding the Difference Between Branding, Marketing and Advertising" or "How to Create Your Unique Selling Proposition (AKA USP)" and " The Ultimate Guide to Creating an Ideal Customer Profile".  You can also search for other related articles by typing in “marketing or advertising” in the search box in the upper left hand corner of this blog.

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Hector Cisneros is a partner, COO and Social Media Director for the award-winning, Internet-based marketing firm, Working the Web to Win, in Jacksonville, FL. You can connect with him on TwitterFacebookGoogle+,  LinkedIn,  and YouTube.  He’s also the co-host of BlogTalkRadio’s “Working the Web to Win,” where he and Working the Web to Win’s co-founder, Carl Weiss, make working the web to win simple for every business. Additionally, Hector is a syndicated writer on Ezine Online and is an active blogger (including ghost writing). He's a published author of two books, "60 Seconds to Success"(available at Amazon and B&N), and "Internet Marketing for the 21st Century," which you can get by filling out the form above. He’s also the co-author of the new book, “Working The Web to Win,” which is now available on Amazon.com.

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