Steve Jobs: The Ghost in the Machine?

By Carl Weiss

Image courtesy of imagesandspaces.com
Even though it's been more than 3 years since the death of Apple Computer co-founder Steve Jobs, his presence is still felt in the industry he helped start. Whether you use a PC, a laptop, a tablet or a smartphone, there is some of Steve Jobs inside these devices. If you buy music online, Jobs was responsible for revolutionizing the way that music is bought and sold online. He even had a hand in bringing digital animation to fruition with his acquisition of Pixar. When it comes to revolutionizing the technological world in which we live, you'd be hard pressed to find an area in which Steve did not have an impact. In this article from  Working the Web to Win we will look at how different the world would be had he not come along, as well as how his legacy is likely to continue for decades to come.

Gone but not Forgotten

At Apple Computer, Steve Jobs is gone but not forgotten.  While it would be hard to forget their iconic co founder, even 3 years after his death, it is as though Steve had just stepped out for lunch.  That’s due in part to the fact that Jobs had his hand in so much of what we consider to be high tech today.  From iTunes to iPhones and from desktop publishing to reading our news and magazines from a tablet instead of paper, his spirit lives on in the products they make, sell and use. Even future products will always be measured by the success of his legacy products.

Of course, there is one other reason why anyone who visits Apple Computer corporate headquarters at 1 Infinite Loop, Cupertino, California would have the impression that Steve is due back at any moment. That’s due to the fact that his office has remained virtually untouched since his departure.  His nameplate still graces the door.  When asked why during a March 18, Washington Post interview, Apple CEO Tim Cook responded,

Courtesy of fastcodesign.com

I haven’t decided about what we’ll do there. But I wanted to keep his office exactly like it was. What we’ll do over time, I don’t know. I didn’t want to move in there. I think he’s an irreplaceable person and so it didn’t feel right . . . for anything to go on in that office. So his computer is still in there as it was, his desk is still in there as it was, he’s got a bunch of books in there. His name should still be on the door. That’s just the way it should be. That’s what felt right to me.”
That could change in a year, when Apple’s new flying saucer-shaped headquarters is completed.  But what will not change is the large footprint and lasting legacy of one of the titans of microcomputing.  In their just released book, “Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader," authors Brent Schlender and Rick Tetzeli document Jobs’ triumphs and travails. While a visionary, Steve had what amounted to blinders on in a number of circumstances that cost him big.

One of the first was a unilateral decision he made in 1984 to air an Orwellian 60-second spot during the Super Bowl without consulting the board until the day before it was scheduled to air.  According to the book, the board was so horrified that they sold one of their spots so that the ad only appeared once during the game.


Shortly after that, Steve decided it was time to reinvent the personal computer, the market for which was becoming glutted since the introduction of the IBM PC and its many clones. Taking $50 million of the company’s money, Steve assembled a team of the best and brightest at Apple and created what he thought would be the next leap forward in personal computing technology.  Called Lisa, the computer was released in January of 1984 priced between $3,495 and $5,495. Even though the system was well ahead of its time, commercially its launch was hailed as a failure, one that would ultimately cost Jobs his job.   

Failure Never Stopped Steve Jobs

Courtesy of en.wikipedia.org
This failure did not deter Jobs, who along with several other ousted Apple employees went onto start NeXT Computer, Inc. in 1995.  While NeXT only sold around 50,000 units and was ultimately absorbed by Apple for $429 million, several of the concepts developed at NeXT were incorporated into later Apple systems, including parts of the OS X and IOS operating systems.  During his hiatus from Apple, Steve Jobs also dabbled with another company called Pixar, in which even George Lucas had lost faith.  Pixar would later go onto produce a number of animated features some of which would receive Academy awards.  Jobs also clearly had a bead on the NeXT big trend of the 1990’s which he referred to as interpersonal computing that would soon appear with an eerily similar moniker: The Internet. 

Steve’s Return to Apple

While Steve Jobs returned to Apple, after running another computer company he started called NeXT, a man named Gil Amelio was the CEO of Apple. The company was a disaster at this point, and Jobs didn't think very highly of him — in fact, he thought he was a bozo.  
To signal his displeasure, Jobs dumped all but one of the shares he had gotten for selling NeXT to Apple without telling anyone. He had one share, so he was still able to attend Apple's annual meeting, "but the sale was a high-decibel vote of no confidence," write the authors. "Amelio felt stabbed in the back, as he was."    Read more at businessinsiders.com 
Courtesy of extremetech.com
How Steve Brought Apple Back

More importantly, immediately upon his return as CEO, Steve’s first job was to replace nearly everyone on Apple’s board.  You have to remember that Steve was absent from Apple for eleven years, during which time the company had floundered.  Within two years Jobs had brought Apple back from the brink of near bankruptcy.  In 1998, Steve started debuting a number of revolutionary new products, including the   iMac,  iPod, iPhone, and iPadHe also initiated the service side of the business by opening a chain of Apple Retail Stores and two new etailers,  iTunes Store and the Apple Store.  As a result, by 2011 Apple became the world’s most valuable publicly traded companies. Unfortunately, that was also the last year of Steve Jobs life.  That doesn’t mean he waited until the last minute to make sure that his legacy was preserved. 
Steve's Why
"Steve cared deeply about the why," current Apple CEO Tim Cook told authors Brent Schlender and Rick Tetzelii. "The why of the decision. In the younger days I would see him just do something. But as the days went on he would spend more time with me and with other people explaining why he thought or did something, or why he looked at something in a certain way. This was why he came up with Apple U., so we could train and educate the next generation of leaders by teaching them all we had been through, and how we had made the terrible decisions we made and also how we made the really good ones.
Apple's senior vice president of Internet Software and Services, Eddy Cue, noted that Jobs was "working his ass off till the end, in pain," using morphine to remain functional. In his final years Jobs began accelerating preparations to leave the company in a good shape, including founding Apple University, but also talking with Cook about what would happen after his death.

"He didn't want us asking, 'What would Steve do?' He abhorred the way the Disney culture stagnated after Walt Disney's death, and he was determined for that not to happen at Apple," according to Cook."
Summoning Tim Cook to his home on August 11, 2011, Steve passed him the torch by naming Tim
Image courtesy of Forbes.com
as his successor.  But even that meeting demonstrated Jobs unwillingness to give up the ghost.
“Cook remarked to the biography's authors.  "I thought then that he thought he was going to live a lot longer when he said this, because we got into a whole level of discussion about what would it mean for me to be CEO with him as a chairman. I asked him, 'What do you really not want to do that you're doing?'" 


Apple's Stock is better than Ever

While his passing did have a short term negative impact on Apple’s stock price that briefly fell 5%, the company Steve founded is today stronger than ever. In March 2011, Fortune Magazine named Steve Jobs the “greatest entrepreneur of our time.”  Other posthumous honors included the Grammy Trustees Award, inducted as a Disney Legend, along with a bronze statue in Budapest commissioned by the Graphisoft company and a memorial that was erected in 2013 in St. Petersburg, Russia.
Suffice it to say while the corporeal form of Steve Jobs will only be with us via YouTube and previously televised interviews, his undying spirit and lifelong list of  technological accomplishments will continue to haunt the industry that he helped spawn. 

In this article, I explained how the innovating spirit of Steve Jobs permeates many of the  high tech products we love and use today. I cover the many facets of  our world that were touched by Jobs innovation. I show how, even though he is gone, Apple corporation will continue  to build products based on the ideas and the way of thinking that Steve Jobs imbued his company.

If you like this article, you can find more by typing “innovation” in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below. 




Carl Weiss is president of Working the Web to Win, an award-winning digital marketing agency based in Jacksonville, Florida.  You can listen to Carl live every Tuesday at 4 p.m. Eastern on BlogTalkRadio 

The Write Stuff – How to Blog & Make a Profit


Most people who work the web realize that blogs and social posts are two of the best ways to promote themselves and their business. The problem is that even the best prose can easily get lost in the vastness of the Internet. In this article, we're going to explore a number of ways that anyone can create, grow and engage an audience. Even better, I'll introduce you to a number of resources that you can use to enhance and even monetize your online content. If you think you have the "write stuff," then keep reading and get ready to absorb the knowledge from this week’s, Working the Web to Win.

When it comes to generating results online, most people still act as though a website is the be-all, end-all of Internet marketing.  That kind of thinking is so 20th century.  Sure, before the year 2000, there were only two things you needed to succeed online: a website and a search engine.  Fifteen years later, not only is this clearly not the case, in some cases you don’t even need a website to generate results.

English: a chart to describe the search engine...
English: a chart to describe the search engine
 market (Photo credit: Wikipedia)
When you consider that it takes from four to six months on average for a website to work its way up the food change onto the first page of the major search engines, this isn’t always the best route to success for many businesses.  Sad to say it, but 99% of websites never make it onto Page One.  In the first place, a website only represents 25% of the criteria that search engines use to determine ranking.  The other 75% consists of off-page media, including blogs, social networks, and videos.  Unless you have the time or money to post relevant content to Facebook, Twitter, Google+, Blogger and YouTube on a regular basis, then your chances of making it to the top of the search engines is slim to none.

However, that doesn’t mean you should throw in the towel.  Especially if your resources are limited, it's sometimes a better course of action to choose your battles and start growing your web presence on the installment basis.   One of the quickest ways you can create a growing audience that you can sell to is by blogging.

Blogger Ain’t Your Daddy’s Blog

Courtesy of gallople.com
Started on August 23, Blogger was originally created in San Francisco by three contract programmers during the dot-com boom.  When dot-com became dot-bomb, Blogger barely survived the shake out.  Then Google came calling in 2003 and bought Blogger.  Since that time, Blogger has seen quite a few changes.  Today’s platform allows users to do much more than merely post blogs. Fully fledged, a writer can do everything with Blogger that they can do with a website, including:

  • Post text
  • Embed videos
  • Include banner ads
  • Host forms
  • Create subsidiary pages
  • Add backlinks
  • Automatically resize to any platform
  • Generate a loyal following

Even more importantly, as soon as you click on the "publish" button, the Google bots will index your blog.  This means that a properly optimized blog post could wind up on Page One of Google in as little as a few hours.  Try doing that with a website.

Face it, the reason anyone builds a website is to get found on the web.  The problem with that idea is that the current search engines have a monopoly and they tightly exerted their control as to what get exposed. There are only approximately 15 to 20 listing positions (per search engine) on the three biggest search engines, Google, Yahoo and Bing. That makes trying to get a page one listing very hard to accomplish. 

But what if there was a way to generate the same or even better exposure for your business without having to rely on search engines at all?  In fact, what if I could show you a way to generate a bigger audience and increased conversion without the use of a website.  Would that interest you?

Stats for a Strong Website

Courtesy of www.torsionmobile.com
Before I do that, let’s take a look at the best case search engine scenario.  Let’s say for the sake of argument that you woke up one morning to find your website in position 1, page 1 on Google.  Let’s also assume that it was for a highly coveted keyword or phrase that produces 10,000 relevant searches per month.  Sounds good doesn’t it?  Well, it should, because on average the top organic listing on Google generates nearly two thirds of the clicks that go to that page.  So your website would receive around 6,500 clicks that month. 

That’s the good news.  The bad news is this,  just because your site generated a few thousand clicks doesn’t necessarily mean that it will generate a lead, a registration or a sale.  Far from it.  That’s because on average, a visitor to your site from a search engine is going to spend less than two minutes on your site before they either take action or click back to search.  After all, there are upwards of 20 listings on Page One of Google search from which to choose.

Unless your website fulfills a need, or contains an irresistible offer that compels the visitor to act, they're going to peruse several sites other than yours.  That’s the main reason people “google it” in the first place, to comparison shop.

We Don’t Need No Stinking Website!

Blog readers are a different breed of cat.  In the first place, blog readers spend, on average, twice the time on a blog as a visitor does when they a website.  They are interested in reading what you have to say.  Secondly, a well-written blog can not only make an impact on the reader, but it can also elevate the writer to the level of expert. That’s right, it raises your credibility!  Since it is important that a visitor know, like and trust you before they make a buying decision, you can convey much more authority with a timely blog than you can with even a highly targeted website.  Best of all, once immersed in your blog, the only subsidiary clicks available are not to competing bloggers, but to the other content contained on your site.  Just like your website, Blogger comes complete with analytics that can help you adjust your message, your subsidiary content and your offers. (Take a look at a snapshot of our readership below.)

 
Our Blog Stats as Of mid-March 2015

Currently, our blog is being read by almost 50,000 people per month.  This figure far exceeds the 6,500 clicks per month that our mythical website above achieved during the same period.  These blogs are well-read and our offers and ads produce results nearly every day.  Our readership was generated by writing an average of one blog every week for the past three years.  So this is something that anybody can do as long as they follow the ABCs of successful blog writing.

The A B Cs of Successful Blogging

A - Always intrigue the reader.  The last thing anyone wants to read is about your last board meeting or ad copy.  To create a following you need to answer a question, fulfill a need, or provide real value. A catchy title and lead paragraph are also a plus.  The objective is to inform and entertain at the same time.   (We refer to this as Infotainment.)
B – Bring your readers a great read.  We have found that the minimum copy for a great blog is 1,200 words or more.  Don’t short sheet your readers by penning only a few paragraphs.  Think magazine article, long copy or in-depth info as opposed to a fat tweet or short copy.  Your readers will thank you.
C – Create a sharing atmosphere.  Provide your audience with information that they can’t find anywhere else and they will treat you like an authority figure. Also make it easy to share your blog with others. Post it to your social nets daily so that your current following can stay current.

A few other must haves:
Courtesy of wordconstructions.com.au

1.      Keywords embedded in the title and text
2.      Backlinks to your website (if you have one)
3.      Brief bio of the writer at the end of the blog
4.      Appropriate images and/or videos embedded in the copy
5.      A clear offer or call to action

Then there is just one more task and that is to generate distribution.  The problem is if you write the world’s best blogs and no one reads them what you have created is a billboard in the desert.  Content marketing (a.k.a., business blogging) requires real dedication. While there are a number of ways to create an audience. There is pay per click and promoting your post.

Don’t forget the Social Nets

However, the two best ways to get the word out are by posting to your social nets and by working with other successful bloggers.  If you already have a substantial amount of followers on Facebook, Twitter, Pintrest and/or Google+, pushing your blog posts couldn’t be simpler.  That’s because at the bottom of your blog is the F, T, P and G that are created for you to do just that.  Simply point, click and add a comment on each of these icons to push your blog to your followers.

Team Teach is the Bomb

Courtesy of churchtecharts.squarespace.com
An even better way to generate a following is to pool your resources with fellow bloggers.  One of our award-winning services that we offer to clients is called Team Tech.  This is a peer-to-peer blogging club where members are matched with five bloggers from non-competing businesses.  Every week, these blog buddies are tasked with reading each other’s blog, adding an appropriate comment and then pushing member blogs to their social nets.  This creates instant readership, since their blogs are seen every week by thousands of readers who would otherwise have no way of seeing their blog. 

On top of that, we coach each team to make sure they are optimizing their blogs and acting in each other’s best interest. The last way we help them is by also getting in on the team spirit by sharing their blog post to our 65,000+ followers and the groups we belong to. This gives each of the team tech members an additional bump each week and really kick start their viewer growth.

The important thing is that with a little imagination, you can create an audience without having to duke it out on the search engines.  If you do have a website, adding a blog is a great source of Google Juice, since the world’s most popular search engine puts a premium on blogs that generate a substantial following.  You can also use these blogs to bolster your social networks as well, in essence killing two birds with one stone. All you have to do is apply the write stuff. 

Thanks for sharing your time with me.

If you would like to learn more about Team Tech or any of our 25 other marketing  services, call Carl or Hector at 904-410-2091.

In this article,I explained how you can use blog marketing in a more effective way than website search engine marketing. I have shown how even if a website is doing really well, a well setup quality blog can do even better because of the greater time people spend on the blog, the credibility it builds and the lack of competition on the blog itself. I have also provided the A, B, C's for effective blogging so that any newbie can learn how to produce great results.

If you like this article, you can find more by typing “blogging” in the search box at the top left of this blog. If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below.  If you would like a free copy of our book, "Internet Marketing Tips for the 21st Century", fill out the form below. 





When he isn’t cooking up tasty stories online, Carl Weiss is CEO of Working the Web to Win, a digital marketing agency based in Jacksonville, Florida.  He is also the co-host of the online radio show of the same name on Blog Talk Radio. You can reach him at 904-410-2091 or email him at CarlW@workingthewebtowin.com.

Related articles

Eight Great LinkedIn Secrets Every Professional Needs to Know

Courtesy of www.huffingtonpost.com
By Hector Cisneros

LinkedIn was one of the very first social networks I joined.  Even in the beginning I felt LinkedIn was modeled after real business networks. Business professionals, small business owners and even CEO’s of large corporation’s find LinkedIn to be the go to resource for business today. Yet having said all that, most LinkedIn users never even try to take advantage of its many features. I have heard people say “it’s a lot to learn” or they feel overwhelmed by LinkedIn’s features. I call these features the “Eight Great LinkedIn Secrets”, not because someone would have to kill you if you learned about them – I say it because they are hidden in plain sight. Business professionals jump right over these features as if they weren’t there. Well, in today’s blog, I will spell out the features you need to understand and use. These must “know” features will get you in touch with the connections you seek and make your LinkedIn experience worthwhile every time you use it.

Why LinkedIn
Courtesy of www.greaterlincolnshirelep.co.uk
As I alluded to in my intro, LinkedIn is the premiere business-to-business social network. There are almost 350 million subscribers in the LinkedIn network. It was designed by business people for business people. LinkedIn has always had essential business networking features like direct inviting and messaging for building your business network. It has always provided for a comprehensive business profile, written testimonials and other features that build a professional’s credibility. And today it stands head and shoulders over other social networks when it comes to doing business online. Now let’s explore some of the must-have features.

1. Advanced Search – In order to build your network, you need to learn how to search for the right connections. Many LinkedIn users use the standard search mode by keying in company names or industry keywords in the search box at the top of the page. This function works so well that many have never explored the “Advanced” functions. This has made the Advanced Search function sort of the “secret weapon of advanced LinkedIn users.  These “Advanced Search” options allow you to create a focused search.
Courtesy of thenextweb.com

The advanced search option link is located at the center top of the search for people box, right next to the magnifying glass icon. This field lets you narrow your search for people, jobs, companies and more by clicking on the drop down selector on the right side of the search box. The “Advanced” option takes you to a whole new level of filtered search. When you click on “Advanced” link, it allows you to filter your search so that you can get the exact match you’re looking for. You can filter your searches by keyword, first name, last name, title, company, school, location, Relationship, industry, past company, profile language, and nonprofit interest. If you have the premium version you can also filter by Groups, years of Experience, Function, Seniority Level, Interested In, Company Size, Fortune, and when joined. Whoa, now that a lot of filtering capabilities. It's like you have your own personal prospect database containing 347 million people. And best of all, you can search and sort through them in a multitude of ways. These search filters can be combined to find the exact match you’re looking for. And your search results can be saved for future use.  Here are a couple links to articles that provide more details for using advanced Search;  How to Search For and Find Coworkers on LinkedIn and LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results.  If you’re not using the advanced search features you’re really missing out on the real prospecting potential of LinkedIn.

Courtesy of carolhagen.wordpress.com
2. Connections – Another function of LinkedIn that many ignore is your ability to organize your connections. They can be listed by categories you create. In LinkedIn these are called Tags. To create a Tag you click on the tag link right under the connections located next to their picture. Sometime you won’t see the tag link until you move your cursor over it. (That could be why it’s often seen as a secret item.) You can Tag your connections under multiple categories. I have created categories like “Chamber Members, BNI Members, Vendors, College Friends, Customers and Prospects”. Your flexibility is only limited by your willingness to set up your Tags and then add them to your connections. Once your tags are set up you can sort and search through your tag categories with ease. More importantly, you can communicate with them by messaging tagged connections you have selected. Tagging members give the LinkedIn user lots of efficient communications capabilities. Don’t miss out on the functions. Spend the time to create your tag categories and organizes your connections. It will make communicating with them en masse a blessing.

Courtesy of www.socialmediatoday.com
3. Groups – if you’re new to LinkedIn or social networking, for that matter, Groups are a God send to your business. Social networking works best when you are connected to lots of people. For your message to have massive impact, it must reach thousands of people. But when you’re new to social networking this seems impossible. That is until you realize that by joining groups, you can reach literally thousands of people. It’s a great way to instantly connect with thousands, if not hundreds of thousands of new connections. You can enter into conversations to expand your reach, influence and connections. Once you join a group, you can easily engage other group members by asking questions of the group, share your favorite articles with them and posting your own authoritative articles for review and discussion. Best of all, you can direct message anyone in your groups. In LinkedIn this is called sending them and “In Mail”. Normally you can only send messages to connections on your 1st level. That is, those you have invited to connect with you and they have accepted your connection. Those outside of your contacts can only be in mailed by you, after you ask one of your connections who is also connected to the person, to contact them. Your contact would then make an introduction via their in the mail. However, if the person is a member of your group, you can invite them to connect directly with and In the Mail. You can join up to 50 groups, and their usefulness cannot be underestimated. Just make sure you follow the rules of the group and be respectful of the purpose and relative focus of the group. Otherwise, you may find yourself being kicked out of the group. These groups can be very active and quite large.

Our Company page.
4. Companies – Most business professionals will have their profiles about 90% complete on LinkedIn, but very few will have a company profile setup. This just seems crazy to me. When I ask why they haven’t set up their business profile, many business owners say I didn’t know I could create one. I know this is finally changing but any business that doesn’t have a LinkedIn company profile is really missing out. LinkedIn business profiles are designed to be search engine friendly. Most importantly, you can portray your company in the most positive light possible, regardless of your size.  The first feature is the showcasing of your content, both curated and authoritative. This shows up as in your “Recent Updates”, right below your profile. You can then sponsor these posts, (paid promotions) to test your messages to see what works best. This is another great way to engage in A/B testing before you fully commit your financial resources to any particular marketing message. Here's the thing that really gets me excited. You can select exactly who you’re trying to get in front of because you can enter psycho/demographic filters to target your ideal prospective audience. You can select the location/s (down to the city level), all companies (or by name or category which include industries, company size and by Job Title, (you can select All, by Title and Job function or Seniority). You can even select Schools they have attended, Fields of study, Degrees, Skills, Groups there in, Gender, Age and much more. These are just some of the filters. Again, anytime you can create a web presence that is search friendly, highly targeted and that also allows for highly focused, cost effective A/B testing and promos (both pay per click and sponsored post), you can go wrong.

Courtesy of monitor.icef.com
5. Education – Youniversity – Under the Interest – Education link you will find Youniversity. LinkedIn is used by both businesses and Job Seekers. One of the best ways to get a great job is to get educated at a great University. Check out University rankings - Find the best University – Check out fields of study – create a decision board - Check out Alumni, Employers and more. This is also a great way to network with your old school mates and Alumni. Many employers target specific universities and here is a great place for companies to start their recruiting programs. This is a separate employer section than the “Jobs” section of LinkedIn. Here a company can create a home on LinkedIn to highlight their jobs, featured employees and build their employment brand, regardless of their size. They can also run ads targeting students on LinkedIn who exactly match their ideal candidates. And remember, LinkedIn cover every corner of the Globe so your chances of finding the right candidate, who’s still in school, goes way up. Better to compete for the now than when they are on the hunt for their idea job. Here are a couple of great links to help you learn more; Youniversity-hub and social-data-better-decisions-for-students.
Courtesy of review-bonuses.net

6. Business Services – Under business services, we have a lot of mostly ignored features (that is mostly ignored by small business and professional). Many medium and large Corporations have been taking advantage of LinkedIn job posting services for years. You can “Post a Job” – create a “Talent Solutions” – “Advertise” your product or service – and create a dedicated “Sales Solutions” using LinkedIn Sales Navigator. The Sales Navigator program allows sales professionals to increase their social selling with tools designed to help them recognize opportunities and then make connections through warm introductions. LinkedIn Sales Navigator helps sales professionals be more successful at social selling by leveraging 347M+ professional profiles. Here is a link to a LinkedIn white paper giving you more details and a series of articles you may find useful.
Courtesy of sales.linkedin.com
Sales Navigator Major features include:
  1. Designed for Sales User Interface
  2. TeamLink
  3. Lead Recommendations
  4. Advanced Search with Lead Builder
  5. Real-time Sales Updates


On average, social selling professional and teams enjoy these benefits:
  • 45% more opportunities created
  • 51% more likely to achieve quota
  • 80% more productive
  • 3X more likely to go to club


7. Premium – Premium is not really a secret except for the fact that most professionals don’t understand that it's more cost effective to learn how to use this tool to find the right prospect than it is to scour other resources to get leads and make connections. Premium is the tool most
Courtesy of www.appsumo.com
professionals should all be using. If you’re in team sales, the Sales Navigator could be the tool for you. This upgrade over the free version gives you all of the above features plus the ability to store search results – directly contact people with up to 15 In-Mails per month included with your plan, plus the advanced search features mentioned earlier, See who’s viewed your profile in the last 90 days and created unlimited profile searches - up to the 3rd degree. (In-Mail is a direct email service that allows you to connect outside of your 1st level connections regardless of how far they are removed from your connections). If you’re a professional looking for a job, you can get your application listing displayed at the top of the heap by subscribing to the Premium. Job seekers also get additional capabilities in talent and sales solutions as well. Here are some links to articles you may find useful; Linkedin/why-linkedin-premium-is-worth-the-money  and forbes.com - 22-linkedin-secrets-linkedin-wont-tell-you.

Courtesy of techcrunch.com
8. Pulse - One last item worth mentioning is Pulse. This feature allows publishers of articles (this includes bloggers), to have their articles featured on Pulse, LinkedIn's news and insight center. This LinkedIn feature allows the subscriber to follow specific writers of influence who are either chosen by you or show up in top post as chosen by  Linkedin readers by being read and shared. If you’re a writer or a blogger who produces quality articles this could be your ticket to the big leagues. I could devote a lot of space to this feature, but instead I recommend you check it out thoroughly and get your blog or website set up so that LinkedIn subscribers can read and share your articles. This could be the big break your looking for. Here are a few articles to wet your appetite; "Is LinkedIn Poised To Be The Next Media Giant?" and "5 Actionable Tips To Use LinkedIn Publishing To Get More Blog Traffic".

In this article I cover eight very important functions of LinkedIn that are underutilized either because many subscribers haven’t heard of them or haven’t taken the time to learn them. Each of the seven functions are powerful features in and of themselves. However, these secret weapons can take any LinkedIn subscriber’s network utilization to the next level. Any business professional who adds these functions to their LinkedIn repertoire will immediately take their social networking and prospecting to new heights.


If you like this article, you can find more by typing “social media” in the search box at the top left of this blog. I further recommend reading “ How to Leverage LinkedIn for Business & Career EnhancementLinkedIn Techniques for Growing Your Business and How to Win Friends and Influence People in the 21st Century - Take Two.

If you found this article useful, share it with your friends, families and co-works. If you have a comment related to this article, leave it in the comment sections below. I hope you have found these questions and answers useful. Thanks for sharing your time with me.


That's my opinion.  I look forward to reading yours.

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Hector Cisneros is COO and director of Social Media Marketing at Working the Web to Win, an award-winning Internet marketing company based in Jacksonville, Florida.  He is also co-host of the weekly Internet radio show, "Working the Web To Win" on BlogTalkRadio.com, which airs every Tuesday at 4 p.m. Eastern. Hector is a syndicated writer and published author of “60 Seconds to Success.”

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