Internet Marketing: Lessons Learned & Best Practices Part 4 – Content is King



By Hector Cisneros

Photo Credit: blogger.com
When we started our journey in content marketing, we never envisioned our blog would grow to 35,000-plus page views on average each month.  We wrote articles because we wanted consumers and businesses to understand the sea change that was taking place in Internet marketing.  From our humble beginning of one blog a week to the phenomenal following our blog has acquired, we’re amazed and grateful for what has transpired.

Internet Marketing: Lessons Learned & Best Practices Part 3 – The Social Media Dynamic



By Hector Cisneros

Photo Credit: popularresistance.org

Social media is a revolution whose time has come.  Without a doubt, the advent of social media has dramatically changed the landscape of the Internet forever.  The changes are many and constant.  Despite all the wonderful benefits social networks bring, few business understand the benefits, much less understand how to use this medium. This article will expose the many mistakes and myths business have about social media and social networking.  The reader will come away with many useful tips and techniques that will help their business make the most of this evolutionary resource and marketing medium.  Pay close attention to the most common mistakes.  Implement proven techniques to grow your networks and spread your positive message, as we explore the best practices and lessons learned from the last seven years of the social media revolution.

Internet Marketing: Lessons Learned and Best Practices Part 2 – Website and SEO Principles

Compiled from 20 Years of Marketing Success 

By Hector Cisneros


Photo Credit: vintagecomputing.com
Did you know that most of the websites that exist today were created more than four years ago? And, for the most part, many website developers and designers haven’t upgraded what they consider to be key elements for a web page. Many still consider large banners at “the top of the fold” to still be important, most leave out critical home page elements needed to convey trust and credibility to visitors.  This article is part of a four part series to help clients create a unified and coherent marketing campaign. It delves into the best practices we’ve discovered during our successful marketing campaigns over the last 20 years. We put particular emphasis on the important changes that have taken place online in the last five years. So let’s jump right in a look at the best practices we’ve discovered for web page setup and pertaining to SEO.

Internet Marketing: Lessons Learned and Best Practices Part 1 – The Big Picture


Compiled from 20 Years of Marketing Success 

By Hector Cisneros

Photo Credit: gopixpic.com
Today our world is evolving at breakneck speeds.  All aspects of our lives are changing right before our eyes. The Internet, in particular, is moving faster than most segments of our lives.  Marketing has moved on from a single dimensional communications medium to a world of multi-dimensional and bi-directional communications mediums.  Newspapers, TV, radio, magazines and even billboards are moving to the Internet as part of their communications draw.  People have access to their computers, (smartphones and smart devices) 24/7 and use them everywhere they go. 

Marketing Your Blog in the 21st Century – Part 3 of Blogging 101



By Hector Cisneros

Photo Credit: hongkiat.com
How do you get found in a world of billions of competitors?  That’s what most bloggers ask me when I meet with them to discuss their marketing needs. Most blogs are like billboards in the desert. Few, if anyone, reads their great literary works because their blog is like a needle in a mountainous hay stack.

Learning the Tricks of the Trade – Part 2 of Blogging 101



 
By Hector Cisneros



Photo Credit: keepbouncing.com
Would you like to know writing secrets of three successful writers? Would it be useful if you know their tricks of the trade, the elements they use to capture a reader’s attention, captivating them to read on and to be engrossed to the very end of your article?  If that’s what you’re looking for, this second segment of Blogging 101 will deliver that in spades. It will provide the real tips and tricks of the trade provided by Carl Weiss, Robert Kaye and myself, successfully published writers and authors all.  So get comfy and dig in to read Working the Web to Win’s “Learning the Tricks of the Trade - Part 2 of Blogging 101.”

The Endless Scams of Christmas (and beyond)

Courtesy of www.1a20.com

By Carl Weiss

You may have heard of the 12 Days of Christmas, but what you probably haven't heard of are the Endless Scams of Christmas. In their efforts to "liven up" the holidays, cybercriminals this year are going to act like the Grinch in their efforts to ruin your holiday spirits. So in this season of giving I though it only appropriate to give all of our loyal readers the lowdown on the top 12 cyberscams that you can expect to see this upcoming yule.